Max Kozak
Michelle Kendzerski
Katie Hartke
Angela Pfammatter
Jenn Kreger
All The Buzz Agency
From Russia Did not gain popularity in the
west until the 1950s The Cocktail Revolution
Rise of popularityDiverse use in the liquor industry
New Brand Unique Distillation and Filtration
process. Fewest Impurities of any Vodka on the
market. Great for mixed drinks, especially
Martinis!!
Smirnoff Bourbon
Primary Market Upper Class Men and Women ages 21-30
Secondary Market Middle class men ages 21-30.
Potential Market Middle class men ages 31-45
Introduce a new product Establish Skyy Vodka as the
purest in its product category Generate initial usage
Soft-sellJames BondSophistication
Promotional EventsMovie PremiersSponsor NightsFree cocktail recipe booklet with
purchase Print, Radio and TV
Simplistic Imagery Sex Appeal and Sophistication Quote and Catch Phrase Emphasis on Color Scheme and Bottle
Enter: James Bond