Basic Strategy
Define Product / Service
Potential Difference (Publics/Markets)
Target Audience (Give him/her “name”)
Example PR Actions
Success Stories / Reviews / Testimonials
Community Outreach
Charitable Organization
Chambers of Commerce / Networking
Quoted in newspaper or articles
Press Releases – expansion, hiring, promotions, etc.
PR Image
1. Name & know a Target Audience.2. Write down your (PR) image that will be
presented.3. Determine actions to take on a regular
basis to support this image.
_____ of people research online before they
purchase a product.
92%
Basic Marketing Steps1. Traffic toolsSEO, PPC, Facebook, Twitter, Blogs, Social Networks,
LinkedIn, Videos, Articles, Forums, Off-line etc.
Social Network is a place where You make friends NOT Money !
The Social Networks – PARTY !
Traffic tools
Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
1. Free sample 2. Gift 3. Professional tips 4. Official reports 5. Case studies 6. Interviews with professionals / opinion leaders / VIP7. Weekly videos (chef preparing most popular dishes) 8. Webinars
Bribery
Conversion – Landing page
EmailMarketing
WWW
Marketing Map
Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
Why doesn't everybusiness do this?
• Where to begin
• Technical blocks
• Too much knowledge and lack of focus
• Fear of making mistakes and losing money
Evaluation and Assessment of:
Evaluation of each piece of your Marketing Funnel.
Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.
First-steps breakdown of actions to just get started.
Use of statistics to manage marketing effectiveness
Email Marketing system Offline marketing
Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
Evaluation and Assessment of:
Evaluation of each piece of your Marketing Funnel.
Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.
First-steps breakdown of actions to just get started.
Use of statistics to manage marketing effectiveness
Email Marketing system Offline marketing
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