26%
North America
32%
Europe37%
Asia/Pacific33%
South Africa43%
Latin America
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These are the SMBs that plan to acquire business intelligence/ business analytics
software for the first time in the next 12 months:
For more on how small and midsize businesses can benefit from advanced data & analytics as part of digital transformation,
download the IDC paper, Analytics for SMBs: Sharpen Operations, Capitalize on Business Opportunities, sponsored by SAP.
An IDC infographic sponsored by SAP
SMBs recognize the benefits analytics can play in improving business
decisions and performance, including:
And many showed their agreement with the statement: “Coordinating
information has helped measurement/and planning.”
More successful SMBs were even more likely to agree with that statement.
And business analytics software is becoming more of a priority.
35%
North America
37%
Europe41%
Asia/Pacific52%
South Africa54%
Latin America
10%+ annual revenue growth
56%1-9% annual
revenue growth
42% Flat or negative annual revenue growth
25%
New insights on business operations, delivered in a timely way, can help a growing firm continue to maintain agility and flexibility.
Data & Analytics: The Competitive Edge for
Small and Midsize Businesses (SMBs)
Streamline business processes/practices
50%
Bridge organizational silos/depts to improve coordination—one set
of information used by all
39%
Support data driven decision making
49%
Gain new insights on external operations
(customers, supply chain)
36%
Gain new insights on internal operations
42%Use real time reporting for instant updates of
current activity
41%
are paying more attention to the adoption of technology to transform their businesses in response to competitive pressure.
50% OF SMALL FIRMS& 66% OF MIDSIZE FIRMS