Ty Downing – CEO SayItSocialTwitter @TydowningFacebook @Tydowning
Building Buzz On Facebook: Getting Liked & Shared
Ty Downing – CEO SayItSocial
@TyDowning
Different types of pages…
Ty Downing – CEO SayItSocial
@TyDowning
Ty Downing – CEO SayItSocial
@TyDowning
•Tools
•Case Studies
•Best Times To Post
Ty Downing – CEO SayItSocial
@TyDowning
You are not Lil Wayne…
Ty Downing – CEO SayItSocial
@TyDowning
• Contests / Sweepstakes• Email Capture • Polls• Twitter Feed• RSS• Image Hosting• Photo Contests• Coupons• Share Messages• Lead MGR
Epicenter
Ty Downing – CEO SayItSocial
@TyDowning
Like-Gating
Ty Downing – CEO SayItSocial
@TyDowning
Before Like-Gating After Like-Gating
Ty Downing – CEO SayItSocial
@TyDowning
After Like-Gating50%-90% increase of “likes”
Ty Downing – CEO SayItSocial
@TyDowning
See it live…Facebook.com/SayItSocial
Ty Downing – CEO SayItSocial
@TyDowning
Some of the leaders in Facebook tools…
Ty Downing – CEO SayItSocial
@TyDowning
Case Studies:
Ty Downing – CEO SayItSocial
@TyDowning
Step 1 Step 2Bald Head Island GETAWAY!
Ty Downing – CEO SayItSocial
@TyDowning
Step 3
(All generated by Epicenter)
Ty Downing – CEO SayItSocial
@TyDowningStep 4 – Facebook Ads
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
Before contest & “Like-Gating”
6 likes / day
During contest & “Like-Gating”
110 likes / day
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
1733% increase likes per day
220 leads per day
Ty Downing – CEO SayItSocial
@TyDowning
Results per lead
Cost per “like”$0.40
$1.07 per like
Ty Downing – CEO SayItSocial
@TyDowning
Step 1 Step 2Papa Johns Pizza – Wilmington, NC
Ty Downing – CEO SayItSocial
@TyDowning
Step 3
(All generated by Epicenter)
Papa Johns Pizza
Win FREE Pizza for Super Bowl!
Ty Downing – CEO SayItSocial
@TyDowningStep 4 – Facebook Ads
Ty Downing – CEO SayItSocial
@TyDowning
Results
Before contest & “Like-Gating”
5 likes / day
After contest & “Like-Gating”
34 likes / day
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
580% increase likes per day
90 leads
Ty Downing – CEO SayItSocial
@TyDowning
Results
When you post can help the buzz…When you post can impact your viral buzz…
Ty Downing – CEO SayItSocial
@TyDowning
Fish where the fish are…
Page Building: Tabs and Add-ons
Empty “net” syndrome.
Ty Downing – CEO SayItSocial
@TyDowning
When are Facebook users most active?
Ty Downing – CEO SayItSocial
@TyDowning
Source:
Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.
(Out of 1500 random streams)
Ty Downing – CEO SayItSocial
@TyDowning
Source:
Biggest usage spikes tend to occur on weekdays, Wednesday.
(Out of 1500 random streams)
Source:
Ty Downing – CEO SayItSocial
@TyDowning
Source:
65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.
(Out of 1500 random streams)
Source: Source:
Ty Downing – CEO SayItSocial
@TyDowning
When are Facebook users most active?
Test Test Test Test…
Ty Downing – CEO SayItSocial
@TyDowning
Key Points?
Ty Downing – CEO SayItSocial
@TyDowning
Find a Facebook Marketing Suite / CMS, we prefer Epicenter
Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture
Launch targeted demographic Facebook ads
Track & measure daily
ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.
Thank you…
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