Soccer AM 2020/21Sponsorship Opportunity
Soccer AM 2018/19The Return of the Saturday Morning Hit Show
Soccer AM 2020/21The return of the Saturday morning hit show
Joshua and Thierry Henry, viewers can catch their favourite features
every week. You Know The Drill sees Jimmy Bullard put through his
paces at football clubs across the UK and Europe, with Jimmy’s
charismatic personality making trips to FC Barcelona, Aston Villa and
Salford City must watch pieces of content.
Other popular features include Tube Meets and Teammates 2.0, where
players such as Raheem Sterling and Dele Alli are asked the questions
that every football fan wants to hear; from changing room joker to
worst dressed player. Finally, the cauldron that is the John Arne Riise
stadium will play host to some of the best (and worst!) volley attempts
from fans up and down the country, as they battle it out to be crowned
Soccer AM Volley champions.
For all of this and much more, Soccer AM is the place to be for football
fans next season!
The Platforms
The Opportunity
Sky Media are proud to present an exclusive opportunity to sponsor
Soccer AM in 2020/21, the Saturday morning staple that kicks off Sky
Sports’ acclaimed weekend football coverage. Returning for its 26th
season, and presented once more by Fenners and fan favourite Jimmy
Bullard, Sky viewers can look forward to the team’s unique take on the
world of football every weekend throughout the season. With high
reach and frequency amongst young men, this is a great opportunity
for a brand to align with an iconic football property across Sky Sports’
acclaimed broadcast, digital and social platforms.
The Content
Having been a mainstay in the football calendar since the shows
inception in 1995, Soccer AM, with its unique mix of live studio action,
content features and footballing action, is the go to destination for
football fans to kick start the weekend!
Broadcasting live from the fully interactive Soccer AM studio each
Saturday morning, viewers can expect to see some stellar names from
the world of sports, music and entertainment on the famous Soccer AM
sofa. In addition to top class guests such as Noel Gallagher, Anthony
TV DIG
Broadcast Sponsorship of Soccer AM
• Sponsorship includes all live Soccer AM
and Soccer AM Best Bits highlights
shows broadcast across the Sky
network.
• During each live show, your brand will
also sponsor the Volley Challenge
staged in the infamous John Arne Riise
stadium.
High Impact Display & Video Inventory
across Sky Sports Digital & VOD
• Sponsorship includes a 100% SOV
roadblock of the Soccer AM section,
display inventory across the Sky
Sports Football section on desktop
and app, and sponsorship of Soccer
AM PC VOD content.
• All Soccer AM content available to
download via Sky GO and TV VOD will
also carries sponsorship accreditation.
Sponsorship of linear show content
posted on Soccer AM Social
• Sponsorship includes a co-branded
Soccer AM watermark on social clips
taken from the show (posted on
Facebook,. Twitter and Instagram).
• Your brand will also sponsor Friday
show preview Instagram stories, as
well as integration into a bespoke
strand of social branded content.
Soccer AM 2020/21Multi-platform partnership opportunity
BroadcastAlign with the nations most loved football show
Idents per live show
2x15” & 8x5”
+ simulcast across
Men 16-34 equivalent ratings
94.8Individual reach
5.5m 40Live shows
Saturday mornings
(August ‘20 – May ‘21)
10:30 – 12:00
Soccer AM Best
Bit shows Men 16-34 reach
905k 250
Total idents
2,642
* Sky One is HFSS Restricted
Align your brand with the most popular segment of Soccer AM through sponsorship
of the Soccer AM Volley Challenge.
Taking place in the infamous John Arne Riise stadium, each week a different set of
football fans test themselves against a resident Soccer AM goalkeeper to see how
many volleys they can score in 60s, for their chance to win a cash prize and the highly
coveted Soccer AM Volley Trophy.
Brand Integration
• Sponsor branded perimeter boarding lining the playing area.
• Sponsor branded leader board graphic that charts best performing fans over
the course of the season.
• Sponsor branded trophy to be awarded at the end of the season to the
winning set of fans.
• The in-show sponsored segment is estimated to deliver 1,162 brand exposures.
The Benefits
• The Volley Challenge is an area of optimum exposure on the show. Alongside
YKTD with Jimmy Bullard, the Volley Challenge has proven to be the most
popular segment and often provides the ‘best bit’ moments each week.
• It’s one of the longest segments with c. 5 minutes allocated to the running
order each week, helping to further maximise exposure.
• Additional exposure is added across the Soccer AM YouTube channel, with
each Volley Challenge segment posted.
• It’s the segment that Soccer AM social audiences are most engaged with. The
best and worst volley moments are clipped up and shared on Soccer AM social
as the show happens, and also throughout the following week as we build
towards the next show. Over the course of the season, this additional
exposure on social is estimated to deliver 4m views.
Broadcast IntegrationWith premium in-show brand exposure
Digital & VODAmplification across Sky Sports Digital
10.1mMulti-platform
Impressions
Sky Sports Media is the No. 1 commercial digital sports network in
the UK. Offering sports fans and advertisers a multi media and fully
interactive experience showcasing the latest breaking news, videos,
features, games, polls and chat, delivering 10.m multi-platform users
per month across Desktop, Tablet and Mobile.
The sponsor of Soccer AM will receive the following inventory over
the course of the sponsorship period:
Skysports.com
• 5 million mixed format ad impressions (Leaderboard, MPU)
• Roadblock of the Soccer AM Section (Sponsor logo,
Leaderboard, MPU) – 100% SOV
• 5” PC VOD pre-roll for each piece of Soccer AM content available
to view via Desktop, Tablet and Mobile – 100% SOV
Sky Sports Mobile
• 5 million Sky Sports Mobile App impressions (Mobile Banner)
Sky Go & TV VOD
• 15” VOD pre-roll for each Soccer AM programme pushed to Sky
Go & TV On Demand, estimated to deliver 15,000 impressions
SocialPlace your brand at the heart of the football conversation
followersfollowersfollowers
1m 1.3m 1m
Generating in excess of 461m video views in the last 12 months, Soccer
AM’s social platforms reach a highly engaged male skewing 16-34
audience. Over the course of the season, the sponsor will receive:
• A co-branded Soccer AM watermark integrated onto all clips posted on
Twitter, Facebook and Instagram that include content derived from the
show (100% exposure).
• Sponsored Instagram posts used to promote the show, sign posting
Sky Sports social audiences to help drive awareness of scheduling and
content.
• Branded content strand, created in collaboration with the Soccer AM,
to help deliver against key Partner KPI’s.
Sponsored Instagram Posts Co-branded Watermark
SocialBespoke content curated in collaboration with your brand
With a footprint and reach that continues to grow
season on season, Soccer AM’s social platforms
allows our Partners to engage with a football mad,
young male skewing audience at scale.
Utilising Sky Sports’ production capabilities, we
would like to work collaboratively with the Soccer AM
Partner to create a new branded content strand
that helps to deliver against key Partner KPI’s and
objectives.
The content created will be hosted on the Soccer AM
YouTube channel, with further promotion across the
Sky Sports social and digital network. Dependant on
the brief, the branded content strand could focus
key pillars such as football challenges, fashion, music,
culture and lifestyle.
MUSICFASHION
CULTURE LIFESTYLE
Deal Term: 1st August 2020 –31st May 2021
Soccer AM 2020/21Media delivery
*Delivery is estimated and not guaranteed.
Platform Content Estimated Delivery*
Broadcast
Sponsorship of Soccer AM live shows and Soccer AM Best Bit highlight shows 94.8 Men 16-34 30" equivs
In- show sponsored segment – Soccer AM Volley Challenge (Product
Placement)
40 x sponsored segments –
1,162 estimated brand exposures
Soccer AM live audience tickets4 x audience tickets per month –
40 in total
Digital
Run of Sky Sports (Leaderboard, MPU and Mobile Banner) 10m impressions
Soccer AM Section Roadblock (Logo, Leaderboard and MPU) 100k impressions
Soccer AM PC VOD (5" Sponsorship Bumper) 25k impressions
Soccer AM Sky Go & TV VOD (15” Sponsorship Bumper) 15k impressions
Social
Co-branded Soccer AM watermark on clips derived from the show 800 clips
Brand sponsored Soccer AM Instagram posts used to promote the show 40 posts
Creation and promotion of Soccer AM branded content strand** 6-10 pieces of branded content
Soccer AM 2020/21Media delivery
Audience Individuals Adults Men Men 16-34 Men 35-54 Men 25-44
Average TVR - Sky Sports First Runs 0.07 0.08 0.12 0.11 0.17 0.13
Average TVR - Sky 1 0.14 0.15 0.22 0.21 0.33 0.26
Average TVR - Sky 1 + 1 0.01 0.01 0.01 0.01 0.01 0.01
Average TVR - Soccer AM Best Bits 0.01 0.01 0.01 0.01 0.01 0.01
Actuals 130 142 217 224 295 272
30" Equivs 55.0 60.1 92.3 94.8 124.8 115.2
Coverage (000s) 5,532 4,946 3,125 905 1,281 1,153
Coverage (%) 9 10 13 13 16 14
OTS 14 15 17 18 19 19