#TPFDNA
@Roxanne Joffe@Melissa Koss@mHealthMarketer@ThePattersonFdn
Wifi:
Before we start
Agenda
• Introductions
• Communication in Today’s World
• Facebook overview
• Facebook and Your Organization
• Twitter overview
• Twitter and Your Organization
Problem Discover
y
Research Options
IdentifyOrganization
s
Get Involved
Givers Journey
What are they and why should
you care?
Social Signals
Must Do:•Set Realistic Goals
•Understand Audience
•Identify Key Influencers and Organizations
•Listen to the conversations
Audience Who?
What information do they need?
What is their motivation?
What type of content meets their needs?
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Shows how many people have read post
FB will help you promote your pst, page etc for a minimal $
When a link is posted a preview shows up
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Shows pages you have liked
Posts made to page by fans and visitorsShows users sharing
your posts
Tag other FB users for more interaction
Don’t forget #’s
How to Tag a Facebook User
FB Tags Highlight in Blue and link to tagged person or org
How to Tag a Facebook User
Use the @ sign and type the name
A drop down list will appear to choose from
How to Tag a Facebook User
A successful tag will show up like this prior to posting
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Exercise
Create and post a Facebook Status and tag another workshop participant!
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Types of Content
Find out what your followers like:
- Do they respond to visuals?- What time of day are they doing the
most commenting/liking/sharing?- Do you get the most engagement when you mention other people and
organizations?
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Content that is Visual
Content that is Visual
Exercise
Brainstorm ways your organization can be more visual with its posts.
- What visual assets do you already have?- What events can you capture in the next two
months?- What visuals can you use to tease your Legacy of
Valor events?
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Exercise
Find a Facebook post you like and use the share button to share it with your
followers.
Hash tags on Facebook
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What is a Hash tag? (#)
A hash tag is simply a way for people to search for tweets – and now
Facebook posts -- that have a common topic.
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Hashtags
When you click on # a list of everything using that same # will come up.
Exercise
Come up with a post for Facebook that uses the #LegacyofValor Hashtag and
also Tags another organization?
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Copyright Acrobatix Worldwide. All rights reserved. Use of materials in this presentation – including modification, reproduction, distribution – without prior written consent from Acrobatix is strictly prohibited.
Exercise
Find another Legacy of Valor organization and follow them on
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http://www.facebook.com/freedompassiton
Exercise
Follow Legacy of Valor on Facebook (Facebook.com/FreedomPassItOn) and
share the Legacy of Valor Facebook page with your followers
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Copyright Acrobatix Worldwide. All rights reserved. Use of materials in this presentation – including modification, reproduction, distribution – without prior written consent from Acrobatix is strictly prohibited.
Why Twitter?
Tools to help
What’s the fastest growing age demographic on Twitter?
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Getting Started: Step 1 – Sign Up
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Step 2: Fill in Info
**Usernames can be changed at any time**
Step 3: Follow Users
Step 4: Find users you know through contact lists
Step 5: Fill in description of yourself or business and add photo
Example Profile Page
- Be authentic
- Be gracious
- Showcase the best of our community and its people
- Strive to engage with people at home and those you meet
- A little common sense goes a long way
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Optimize Profile
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It’s all in the name
• Make sure your name isn’t taken
• Play around with words related to company/industry
• Stick with strong search words
How to send a Tweet
Click the compose tweet Button in the top right corner
Click to send tweet
Type Your Message here. Remember you only have 140 characters!
Exercise
Everyone send a Tweet and Mention (@) a fellow workshop participant!
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Shows Mentions, Retweets & Favorited
tweets
Shows Feed
Allows you to compose
a tweet
Shows YOUR tweets, and account info
Allows you to search for #’s and
topics
Feed
Deconstructing the Tweet: 140 characters
Reply Button
Favorite Button
Follow Button
Deconstructing the Tweet: Handle
Deconstructing the Tweet: Mention (@)
Mention
Deconstructing the Tweet: Retweeting (RT)
Retweet Button
Shows how many Retweets
you have received
Shows who Retweeted
Deconstructing the Tweet: Hashtag(#)
Correct #
Deconstructing the Tweet: Hashtag(#)
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Deconstructing the Tweet: Hashtag (#)
Use Pictures
How to Share Links
Highlight Link and copy
Insert link into body of tweet and send with message! Just remember the link
counts towards 140 character limit
Shows characters remaining
Forget something? Email me anytime or Tweet me a question
@MelissaKoss_
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Must Do:
•Set Realistic Goals
•Understand Audiences
•Choose Appropriate Channels
•Identify Key Influencers and Organizations
•Listen to the conversations
•Curate, Create and share relevant content
Key Audiences
• BOD
• Community Activists
• Legislators
• Organizational Members
• Like Minded Individuals