Christian Vindinge RasmussenCurrent:
• Project & Portfolio Manager @ Danish National IT and Telecom Agency• IT Project Evaluator @ European Commission, Bruxelles • Mentor @ Niels Brock Elite College, Copenhagen Past:
• Senior Program Manager @ American Power Conversion Corp. by Schneider Electric • Project Manager @ LEGO• Project Manager @ Software Innovation• Project Manager @ Copenhagen Business School
Education:
• MSc. Business Administration, Economics and Information Technology• BA. Business Administration, Economics and Information Technology• PRINCE2 foundation certfication• Scrum Product Owner certfification
• PMI member
• Blogs: agilethis.com • Twitter: @vindinge
Cathrine Lippert
Current
• Special Adviser on Strategy & Policy @ Danish National IT & Telecom AgencyWorking on Gov 2.0 projects - Open Government Data - Government as a Platform - Government as a Relation
Past
• Strategic Consultant @ Sansir Communications (consultancy)• Communications Consultant @ Energinet.dk (energy sector)• Project Manager @ Copenhagen County (public sector)• Communications Specialist @ Roskilde Festival (music & events)
Education
• MSc IT - Digital Communications• MA Communications Management• BA Psychology & Communications
Certifications• CSM• CPO
Twitter: @cathrinelippert
What we do
• Danish National IT & Telecom Agency under Ministry of Science
• Helping to digitise public sector and -increasingly – private sector
• Digital infrastructure, common standards, software components, Gov 2.0, providing guidelines and consulting
Danish Public Sector
• Employs approximately 30%• Involved in many processes• Highly digitised• Sometimes drives development• Not particularly agile
What’s the problem?
The world is getting smaller
• Competition for human resources• Competition on costs• Competition on quality
What is Social Media?
• Allow users to communicate, share content and collaborate
• Facebook, Twitter, LinkedIn, FourSquare, YouTube, wikis, blogs ..
The internet today
• Most internet innovation appears radical because of volume + velocity
• Internet usage trends move through phases of forming, storming and norming
What’s next?
We predict …
Dynamic Integration
Connecting on the fly with people, media, devices, systems, gadgets, objects …
- and disconnecting after use
Communication is key
• Align expectations• Define goals• Prioritise efforts• Deal with problems• Share knowledge• Collaborate
Marketing
• Reach target groups where they are• Utilise network effect• Establish relationship with target groups• ”Involvement Marketing”• Measuring effect
Recruitment
• Reach potential employees• Offer global work opportunities• Create positive employer image• Offer opportunities to be social
Synergy Effect
CollaborationCollaboration
User FocusUser Focus
MarketingMarketingRecruitmentRecruitment
KnowledgeKnowledge
Pitfalls?
• No silverbullet• Distraction from core business• A practice – not a set of tools• New rules apply• Uncontrollable by nature• Instant and global • Requires agile mindset
”Access Denied”
Access to Social Media is blocked by almost 76% US companies
- weapons 75%- alcohol 64%- webmail 58%- online shopping 52%- sport 51%- netbanks 47%
Source: ScanSafe.com (Cisco Networks)
Scary Prediction
”Companies that limit their employees’use of the Internet will be extinct within the next 10-15 years – depending on the size of their bank account.”
Gartner Group
Innovation ≠ Restriction
Many companies limit or prevent their employees’ use of social media – why?
- security- control- productivity- habit
Our path so far
Needed (and wanted) to do things
- cheaper- better- faster- smarter
Words of Peter Corbett, iStrategylabs
Agile Mindset
Agile projects All software development projects are agile (Scrum)
Agile attitudeNon-development projects are often agile (Scrum Butt) Social Media use is extremely agile (Scrum, Butt or Non)
The ”Stack”
INTERNET
Cloud Computing
Open DataOpen Source
Open Standards
Existing Social Media
OwnTools
Examples from NITA
• Distributed teams• Internal tools• Gov 2.0 (GaaP and GaaR)• Marketing• Recruitment
Collaboration tools
Scrum meetings for distributed teams - IP telephone - Skype - GotoMeeting - Adobe Connect - Yugma - Google Video - Messenger
Our social platform Digitaliser.dk
• ”Facebook” for developers• Social platform and repository• Developed using SCRUM in day-to-day
production and PRINCE2 as reporting tool• digitaliser.dk
Internal project tool
• Twitter – integration with buildservers• Innovative use of existing tools• http://twitter.com/itst_mobile
Collaboration
• Open source ’Software Exchange’ site• Most of developed software is open source
and freely available• Private ICT vendors can promote associated
services on platform• softwareborsen.dk/
Marketing
• NITA on Twitter – flashing our stuffhttp://twitter.com/vindinge/itst
• Recent project competion run exclusively on own social platform Digitaliser.dk
• Latest conference on Open Data promoted primarily via Social Media
Recruitment
• Christian was recruited through LinkedIn• New employee recruited through own social
platform Digitaliser.dk starts next month• Contracters also ”recruited” through Social
Media
Here to stay
The internet revolution will be as disruptive as the printing press …… only much faster, completely global and very unpredictable
Social Media plays a central role.