Download pptx - Social media and privacy

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  • 1.Social media & privacyPresent and future

2. Im Sander Freelance Online Marketeer Social media dude @sandervdm 3. Social media? 4. Social media? Facebook, Twitter Linkedin, Instagram, Pinterest Blogs, tumblr YouTube, Vimeo Review sites Internet fora Email made social: chat, Facebook mail 5. Social media? 85% of BE population is online Almost everyone online is engaged on socialplatforms Vast amounts of content shared each second 6. Social media? Number of users in Belgium6.000.0005.000.0004.000.0003.000.0002.000.0001.000.000 0LinkedIn FacebookNetlog Websites .be 7. Are you on social media? 8. What about your privacy? 9. What about your privacy? 10. What about your privacy? 11. What about your privacy? 12. What about your privacy? 13. What about your privacy? 14. What about your privacy? 15. What about your privacy? 16. What about your privacy? 17. But you all choose to give up your privacy yourselves 18. Did you? 19. The history of Facebooks privacy settings 20. The history of Facebooks privacy settings 21. The history of Facebooks privacy settings 22. The history of Facebooks privacy settings 23. The history of Facebooks privacy settings 24. The history of Facebooks privacy settings 25. What about your data? 26. What about your data? If youre not paying for it, youre theproduct Used for marketing purposes Social features aimed at marketing purposes 27. What about your data? Facebook graph search: Only data from your connections Only already accessible data Different people, different results 28. What about your data? Other social networks Google: advertising platform Twitter: advertising platform Pinterest: aiming at revenue through advertising 29. Problem? 30. How to do it differently 31. How to do it differently Educating the public Privacy guidelines by the EU Competition in the social market Transfer ownership of data Release data Unplug 32. How to do it differently Privacy guidelines by the EU: International corporations should comply to lawapplying to European citizens . They dont 33. How to do it differently Competition in the social market: Location based but anonymous: Spraffl Temporary chats: Snapchat 34. How to do it differently Transfer ownership of data The Congo first was private property, then aBelgian colony Public ownership = public decision making Government open data > social open data? 35. How to do it differently Release the data Personal data on everyones social habits? Social profile vs. real life character? Government open data? 36. How to do it differently Unplug The only winning move is not to play Are you Neo or Cypher? 37. Questions? Sander Van der Maelen [email protected] @sandervdm