Find the right networks for you
Signed up for a dozen networks and nothing
is happening?
Listen first
• Your Brand• Local News• Media Outlets• Client interests• Competitors• Other interests
Where are the conversations?
• Blogs• Forums• Facebook• Twitter• Communities• Video
Listening methods
• Search engines (Bing, Google)• Google Blog Search• Google Alerts• Social Mention• Other Alerts
Listening and Reporting
• Social Mention• Who’s Talking• Trackur• SM2• Backtype• Radian6• Collective Intellect
Social Mention
Real-time Monitoring
• Who’s Talkin • LazyFeed• Monitter• Yahoo! Sideline• Twitter search
Whos Talkin
Lazyfeed
Monitter
• Use it or not, you can’t ignore Twitter
• Faster than search• Keyword focused• Link sharing
• Demographics are changing• Women 35-54• 66% over 21• 13.9 Billion Minutes in April 2009• Pages are not Profiles
Now What?
• Do some thinking about what you can do• Don’t feel compelled to join every network• Start commenting and joining conversations• Answer questions• Solve problems• Give feedback and help• Listen for opportunites
Transparency
• Don’t pretend• No marketing speak• Be human and
personal• Don’t be mean• Public and permanent
SEO and Content Recycling
• Building traffic to multiple profiles• All roads lead to you• What content do you already have?• Break content up and distribute• Make your blog or website the center of your
social media universe
SEO and Content Recycling
Resources
• Links: www.janetfouts.com/bootcamp• Coaching: www.janetfouts.com/coaching• Email me: [email protected]• Call me: 408.216.7423