We provide all the tools, techniques and advise to help you develop a robust strategy that will enhance your brand,
generate new leads andshow you how to calculate
the return on your investment
UNDERSTANDING SOCIAL MEDIA AND THE RETURN ON
YOUR INVESTMENT OFTIME AND MONEY CAN BE
OVERWHELMING AND FRUSTRATING!
We’ll help you put together a clear Social Media Strategy and Content Diary that will not only identify your target market but
will also guide you on what, where and when to post for
maximum results
WHICH PLATFORM TO USE?WHAT TO POST AND WHEN
TO POST IT?
Discover different types of content that drive engagement in an educational and entertaining way
without all the fuss
NOT KNOWING WHAT CONTENT WORKS BEST
AND HOW TO GET FANS/FOLLOWERS TO
ENGAGE?
101 BUSINESS INSIGHTS
The go-to portal for multi-disciplinary Business Insights
and Solutions
SINGLE PORTAL
One interface, over 1000 Business Insights across
multiple disciplines
New holistic approach to solving Business Problems as opposed to traditional silo-
based solutions
APPLIES TOEveryone,
Entrepreneurs, Managers,
Executives or Specialists
RANK Advanced (Moderated by Specialists), Expert
(un-moderated), Specialist or Guru
(Authors and Moderators)
STARS Denotes how many
business discipline the author has achieved in excess of 1,000 points
each (Denotes their breadth of knowledge)
Customize
ADVANCE SEARCH
Customize your view by selecting the search settings which matters most to youChoose from…
YOUR RESIDENT SPECIALIST
Please email [email protected] with any question you have ortopics of interest you would like covered. Feedback is always welcome
View Leanne’s Profile at au.linkedin.com/in/leannepeard
SOCIAL MEDIA SPECIALIST
Hi, I’m Leanne Peard and I’m a fully qualified and accredited Social Media trained specialist…Business Coach, Trainer and Author!That’s now… but back then, when I made $550,000 in commission in 10 months I was a totalsocial media rookie. Let me tell you my story, we decided to open a real estate business, whichwe knew very little about… with no listings and no money. But hey… that didn’t stop us!We didn’t have the money for expensive advertising like the other agents… but I saw a huge potential inmarketing our business on the web. Back in those days there were no courses available, so I had to teach myself. I soon learned the power of a blog then looked at Facebook and found there were only a handful of agents with any sort of profile.I grasped the opportunity to be one of the first real estate agents to market the couple of properties we had for sale. It was only a short time until we started to see the sales roll in. Social Media has become the Business Media and bringing with it a whole new set of rules and online behaviors for Marketing. Social Media is no longer an option, it is a necessity for your business to survive online or offline.
LEANNE PEARD
SOCIAL MEDIA TOOLS, TIPSAND TECHNIQUES
SOCIAL MEDIATRAINING
HOW TO USE SOCIAL MEDIAEFFECTIVELY IN BUSINESS
SOCIAL MEDIASTRATEGY
SOCIAL MEDIAMARKETING
SOCIAL MEDIAPLATFORMS
HOW TO GENERATE LEADS ANDSALES WITH SOCIAL MEDIA
KEY FOCUS
KEY DIFFERENTIATORRemember, your Insight portfolio
serves as a public statement of your Insightful competence, so build it
with pride
CONSULTINGOffer consulting services to fellowmembers with rates ranging from i$2 to i$10 per minute depending
on your Insight Rank.
NEWSLETTERSMake sure you select ‘Social
Media’ as an area ofinterest in order to receive live
feeds by email
SHARING INSIGHTSShare your own Insights, get feedback and earn Insight Points
FRIENDSMake friends with fellow101 Insight membersand expand your network
ACTIVITYEngage with like-
minded members, join existing teams or
start your own
SOCIAL SHARINGGet rewarded forsocially sharingcontent
PARTICIPATE COMMENTINGComment on Discussions and get Rewarded with Insight Points
TEAM DYNAMICS
NET-WEAVINGA focus on adding value, as opposed to
networking, which has a focus on extracting value
NEW TEAMSAnyone can start a team
(Team Admin) and a teamcan have multiple Team
Admins
DEFINE YOUR TEAMGive your team a name
and define its corepurpose
JOIN TEAMSFind a team you like?
request permission to joinfrom the team admin
INVITE FRIENDSInvite friends who have
the required skillset to joinyour team
MUST READS
JAB, JAB,JAB RIGHT HOOK –GARY VAYNERCHUK
PINTERESTPOWER -JASON MILES& KAREN LACEY
MUST READS
THE NEW RULES OFMARKETING & PR –DAVIDE MEERMANSCOTT
500 SOCIAL MEDIAMARKETING TIPS –ANDREW MACARTHY
THE POWER OF INFLUENCE –SARAH PROUT
MUST READS
KEY LINKS THAT WILL HELP YOU FIND THE
BEST RESOURCES
http://www.socialmediaexaminer.com
http://www.socialmediaspecialist.com.au
http://www.jonloomer.com
What to expect going forward and if it’s not here suggest a topic
Utilising the Power of Social Mediato Grow Your Business Online
The up to date changes in social mediaUnderstanding each social media platformWhy Video Marketing is essential –
by 2014 90% of internet traffic will be from videosInstagram and Why use this platform?The Power of PinterestDressing for Success on LinkedinHow to get on page one of Google
UPCOMING TOPICS
BUSINESS DISCIPLINES
CROWDSOURCING
BUSINESS ANALYTICS
SALES
BUSINESS ADVISORY
NLP SUCCESS COACHING
LEADERSHIP
BUSINESS TOOLS
MONEY MATTERS
INTERNET SECURITY
CREATING LEVERAGE
FUTURE IDEAS
ENTREPRENEURSHIP
MARKETING
SOCIAL MEDIA
CHANGE MANAGEMENT
KNOWLEDGE, TECHNOLOGY & CULTURE
STRATEGY
SYSTEMS THINKING
PERFORMANCE MANAGEMENT
CAREER DEVELOPMENT
CREATIVITY & INNOVATION
PARTICIPATE
IT’S YOURS FOR THE TAKING
Remember that the more you participate and engage with us, the quicker you:
BUILD YOUR INSIGHT SCORE
ACCUMULATE INSIGHT $’S TO
REDEEM AGAINST PURCHASES
ACQUIRE INSIGHT STARS
ADVANCE THROUGH THE RANKS
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www.101BusinessInsights.info