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Copyright © Tortrix Ltd 2013

Social Media & Business


About Me

John NunnTortrix LtdSolutions Architect / Managing Director

[email protected]

@johnnunn | @tortrixltdjohn.nunn.779 | tortrixltd


Social Media Sites


Social Media – explained by doughnuts

Facebook – I Like doughnuts

Twitter – I’m eating a #doughnut

Foursquare – This is where I eat doughnuts

You Tube – Here is a video of me eating a doughnut

Instagram – Here’s a vintage photo of me eating a doughnut

Linked In – My skills include doughnut eating

Pintrest – Here is a doughnut recipie

Last FM – I’m listening to donut ( by ??? )

Google+ - I’m a google employee who eats doughnuts


Tricks for success

• Use a number of social media sites.• Regular and often updates.• Have defined objectives.• Ensure clear call to action.• Register for event• ‘like’ a page• View a webpage

• Monitor, Monitor, Monitor


Facebook

• Largest Social Media Site• over 1 billion active users

• Open to anyone over the age of 14.• Must be a real person• Companies only have pages, managed by users.

• People have friends• People ‘Like’ Pages.

www.facebook.com

www.facebook.com/john.nunn.779

www.facebook.com/tortrixltd


Twitter

twitter.com

@johnnun

@tortrixltd

• Micro blogging site• Maximum 140 characters

• Over 200 million active users• Over 340 million tweets per day

• Advertising• Promoted Account• Promoted Tweets


Foursquare

• Location based Social Media

foursquare.com/johnnunn

foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4

foursquare.com


Linked in

• Professional networking tool• Features• Groups• Discussions• Advertising

www.linkedin.com/in/jnunn

www.linkedin.com/company/tortrix-ltd


Yammer

• Private Internal Social Network• Bought by Microsoft in 2012 ($1.2 billion)

www.yammer.com


Dealing with negative comments(6 Strategies)

• Ignore it• Respond• Respond and redirect• Remove it• Threaten to sue• Own it


Business to Consumer

(B2C)

Business to Business

(B2B)

Person to Person