BOSS Training
Advanced Social Media
Agenda
Intro / Background The Value of SM SM Integration SM Monitoring Google+ / LinkedIn
Facebook for Businesses Twitter Best Practices Hootsuite
@D
ennisPa
ng
Motive8
Media
• 2009
• Web dev &
Internet
Marketing
Popcorn
• 2011
• Online PR &
social media
for
restaurants
How
I G
ot
Sta
rted
• 1998 – Geocities• 2001 – web dev • 2002-07 – web design
freelance, random jobs
• 2004-10 – CapU • 2007 – 1st SM gig• 2008-2009 – EI BOSS
• 2009 – Motive8 Media• 2011 – Popcorn
Why Is Social Media Valuable, Relevant, and Important?
Why Is Social Media Valuable?
• Become a trusted expert in your field
• Increase brand awareness and loyalty
• Improve customer service• Use feedback to improve products
& services• Lower cost than traditional
marketing• Low barriers to entry• Real-time market intelligence• Stay up-to-date in your industry• Networking & Word of Mouth
referrals• Recruiting• SEO benefits
DID YOU KNOW?
• 1 in every 5 minutes online are spent on social networking sites
• Mobile usage is growing exponentially
• Twitter increased by 62% in the past year, to reach 500 million in 2012
• 300,000 new Twitter users per day
• Facebook to reach 1 billion in 2012
• Google+ to reach 400 million by end of 2012
• 55+ is the fastest-growing age segment
Integrating SM on Your Website
Social Media Links On Your Website
• Your website is your online brochure, used for disseminating information
• Social media is used for connecting with your customers
• Do: Put links to your social media profiles on your website
• Don’t: Put links to profiles that are dead or not being used regularly
Add sharing buttons to your content (blog, ebooks, case studies, etc.)
Easiest way is to go to addthis.com
Include follow and sharing buttons to your email marketing
Embeddable Tweets
• Showcasing testimonials (evidence of happy customers)
• Suppplementing content for a blog post
• Twitter widget for recent or favourite tweets
http://www.twitter.com/about/resources/widgets
Facebook Plugins
http://developers.facebook.com/docs/plugins/
How to Add a Google +1 Button to Your Website
http://www.google.com/webmasters/+1/button/
Social Media Monitoring
Online Monitoring
Every business owner and manager should be monitoring what’s being said on the Internet
What to monitor?1. Your name (required)2. Your business name (required)3. Your competitors? (optional)
http://www.socialmention.com
Google+
Another social media network?!?
Social searchis a game changer.
Old
vs
New
SEO
Traditional SEO was based on your website
content and link building Flawed system Not necessarily
getting the best Who knew the most
about SEO or paid the
most for SEO
Google now includes personalized results:
• Listings from the web• Listings from the web, boosted because of
your personal behavior• Listings from the web, boosted because of
your social connections• Public Google+ posts, or photos• Private or “Limited” Google+ posts or
photos shared with you
What Can Brands & Individuals Do?
1. Create a personal profile on G+2. Fill out your profile completely using
keywords3. Get a Brand page on G+4. Fill out your brand profile completely using
keywords5. Get into as many influential people’s circles
as possible6. Make sure G+ posts have your relevant
keywords• Relevant (don’t be spammy)• Well-found• Well-liked or well-shared
Google Circleshttp://youtu.be/ocPeAdpe_A8
Why create a personal profile and a brand profile? Circles
What kind of circles should you create?• Existing customers• Prospects• Industry professionals• Suppliers • Trade media representatives• Any other important target audience segments
• As an individual on Google+ you can reach out to other individuals and add them to your circle. Once they see you have added them to your circle, they typically add you back.
• Promote your business Google+ Page from your personal Google+ profile to get more individuals to add your business page to their circle. Once they add your Google+ Page you can then add the individuals into your circle.
LinkedIn Tips:
1. Complete your profile2. More connections = wider reach• Current/previous employers• Schools• Geographic location
3. Personalize your invitation (don’t be lazy)4. Transfer collected business cards to
LinkedIn5. Share content6. Create a company page
Facebook for Businesses
Facebook TipsCreate a page for your business. When you reach 25 ‘Likes’, you can claim your vanity URL
Default: www.facebook.com/pages/yourbusiness/123456789Vanity: www.facebook.com/yourbusiness
Go here: www.facebook.com/username
When and What Should I Post?• On average, your Facebook posts only last for 3.2
hours• Wait minimum 3 hours between posts• No more than 3 posts per day• Meet every fan interaction with a reaction (comment
back or like their comment)• Best time of day to post for maximum visibility is
after business hours and on weekends
• Photos Videos Links Text• Content on your news feed is determined by
Edgerank• No 2 people with the same friends will see the same
news feed• No engagement = No Edgerank = No visibility• Trial and error!
Twit
ter
• Don’t be a follow snob• Keep your business and
personal accounts separate• Be genuine, be
transparent• Share good stuff you find,
be a resource, expert• Be regular, be consistent
• Be courteous, be honest
• Utilize lists
70-20-10 Rule70% conversation
20% sharing10% self-promotion
Meet
People
• Build relationships – engage others • Connect with professionals and
influencers• Join communities / special interest groups
(LinkedIn, Meetup)• Attend events,
workshops• Online IRL
HootsuiteYour Social Media Dashboard
Overwhelmed by all the social media networks?
Manage all your accounts from one dashboard with Hootsuite
http://learn.hootsuite.com/hootsuite-university-
video
Make time for social media.(or hire someone to help you.)
Social media is evolving.
Social media is here to stay.
Download this presentation:
http://slidesha.re/socialmediaBOSS
QUESTIONS?