HELLO!
New Marketing: Using Social MediaThe What, Why & How of Social Media as a Marketing Tool
@danmoylewww.amerifirst.com
Who Am I?
“Just Some Guy”
• Morning news producer• Twitter: May 6, 2008
3,400+ followers*• LinkedIn: 500+ connections• AmeriFirst Home Mortgage
Social Reach: 9,000+
*average Twitter user: 27 followers
@danmoylewww.amerifirst.com
Social media helps establish your online reputation as a brand or personally.
@danmoylewww.amerifirst.com
What is Social Media?
Social media is, at its core, social.Think of it as a cocktail party or networking event.
@danmoylewww.amerifirst.com
900+ million
555 million
170 million
150 million
12 million
1.7 Billion users
@danmoylewww.amerifirst.com
The Original Social Media (Internet Version)
Blogs & Forums
Your blog (or website) is your home. Social media is a rented space meant to point to your main real estate. You cannot build a business with a just Facebook page.
@danmoylewww.amerifirst.com
Why Social Media?
@danmoylewww.amerifirst.com
Conversations are happening on social media. If you’re not there to listen and take part, your competition is.
ROI? I got your ROI….Social Media accounts for 5% of traffic for AmeriFirst.Social Media drives leads for AmeriFirst at about 4%.
@danmoylewww.amerifirst.com
Internet users spend 22.5% of their online time social networkingEvery minute of the day:• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million search queries are made on Google• 48 hours of video are uploaded to YouTube• 3,600 photos are shared on Instagram• 571 websites are created• $272,000 is spent by consumers online
A Few Factsthesocialskinny.com
Social media has become a vital SEO tool. If you want to get found on Google, you need to be social.
@danmoylewww.amerifirst.com
How Do I “Do” Social Media?
Consistent
Connect
Follow the rules
CreativeContributing
Listen
@danmoylewww.amerifirst.com
Be patient. Over the course of 18 months, website views from social media at AmeriFirst Home Mortgage grew from about 75 a week to more than 400 a week. But it took time and effort.
Patience. Perseverance.
@danmoylewww.amerifirst.com
Be a leader. Be creative. Be different.
@danmoylewww.amerifirst.com
Marketing with Social Media
Questions?
@danmoylewww.amerifirst.com
Remember: Social media is one tool in your marketing tool box. The key to success is not the tool, but how you use it.
I’m not a social media guru. I’m a new-world marketer who uses social media as one (very useful) tool.
Final Thought