SOCIAL MEDIA, PASSION AND TRAVEL
@anissen
“We believe that the travel experience enhances people’s lives and that tourism makes the world a be9er place”
OUR PASSION:
Travel & Social Media
OUR TEAM:
Innova;ve & Nimble
OUR FOCUS:
Tourism
OUR DIFFERENCE
Shiny Object Syndrome
“Next, we hiked up to the most easterly point in Oz and up to the lighthouse.”
ADVANCES IN COMMUNICATION
THE TRADITIONAL MARKETING
COMMUNICATION MODEL IS A
MONOLOGUE
THE NEW COMMUNICATION MODEL IS A DIALOGUE
COMMUNITIES BREED CONVERSATION
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
Communities are Bonded by Common Interest
Interest
Influencers
Community
PASSIONS OVERLAP
Hostels
Influencers
Community
Culture
Influencers
Community
Conversation
General Conversa5ons Travel Conversa5ons Hostel Conversa5ons
Q #2: HOW MUCH TIME SHOULD I SPEND ON SOCIAL MEDIA?
“Social Media trades media costs for time costs”
- Charlene Li
Q #1: WHAT IS THE ROI OF SOCIAL MEDIA?
SOCIAL INFLUENCE > ROI
“If they can produce this gigan;c movie and get it done with all the Physical requirements that are involved in making this film, they can find some way to show it in Alberta, Canada”
~ Leonard Nimoy
CASE STUDY: HOSTEL COLONIAL
Q #3: HOW DO I DO IT?
LISTEN
Monitoring Online
Market Research
Q #5: HOW DO I STOP PEOPLE FROM BAD REVIEWS?
MANAGE YOUR REPUTATION
How a business responds to criticism often has more influence on booking decisions than the criticism itself.
Q #7: HOW DO I GET CONTENT TO POST REGULARLY?
LEVERAGE
SHARE CONTENT
KEY TAKEAWAY
Businesses who embrace the consumer relationship will win
Thanks
@anissen [email protected]