Social Networking: Learning Theory in ActionMay 20th 2009
Presented by: Avi Singer, Director of Organizational Development at Undertone Networks
Title
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Agenda: At the end of this session…
► Learn how to identify and create appropriate social networking learning opportunities
► Expand existing internal social networks to include knowledge transfer
► Enhance current offerings with additional social networking opportunities
TitleAbout Undertone
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• Founded in 2001• Premier online advertising
network• Enable marketers to
achieve their online marketing objectives on high-quality websites
• 2008 investment from JMI Equity
TitleUndertone Overview
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• Today @ Undertone Networks– 100+ people– HQ in NYC – offices in six other cities– Grew the business 90% in 2008– Less certainty in 2009
Ranked #9 in "Best Places to Work” Ranking by Crain’s New York Business
TitleTransformational Shift
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OLD MODEL
Whatever the Training Teams rolls out
Select Trainers or SME’s
Some Time
NEW MODEL
Learners choose what they want to learn
Everyone is a SME
Real Time
TitleGoogle News Timeline
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Title
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Empowering Employees to Learn
• Let employees select learning that best suits there needs
• Make it easy for them to find out about learning opportunities
• Give detailed reports on learning trends
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Empowering Employees to Share
• Give employees access to as many tools as possible
• Play in the Sandbox
• Trust your employees
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Empowering Employees to Share
• One place for all learning
• Let employees design and launch their own training programs
• Provide opportunities to share information that don’t require facilitation
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Empowering Employees to Share
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Empowering Employees to Recognize
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• Find a Challenge• Brainstorm but Drive• Choose Test Group• Create Project Roadmap• Design• Brand• Market• Test• Adjust• Let it Roll!
Implementation
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Questions?
Thank you!