SOCIAL NETWORK TOOLS
FacebookFacebook
BlogsBlogs
TwitterTwitter
YouTubeYouTube
WebsitesWebsites
SkypeSkype
Marketing your ministryHow to create an advertHow to create a groupHow to create a page
Difference between groups and pages:
In a group, you invite people and then they join
In a page anybody can look at it, once they click like, they can
receive updates on it in their News Feed.
MARKETINGYOURMINISTRY
WHAT IS YOUR FOCUS?
FacebookFacebook
Internal to the Movement
Internal to the Movement
AudienceAudience
ActivitiesActivities
External to the Movement
External to the Movement
AudienceAudience
ActivitiesActivities
INTERNAL :: AUDIENCE
Internal to the Movement
Internal to the Movement
Audience
Laborers
Donors
LeadershipActivitiesActivities
INTERNAL :: ACTIVITIES
Internal to the Movement
Internal to the Movement
AudienceAudience
Activities
Vision
Strategy
Planning
Alignment
Prayer
Discussions
Best Practices
Directories
Skype
EXTERNAL:: AUDIENCE
External to the Movement
External to the Movement
Audience
Unbelievers
New Believers
Uninvolved BelieversActivitiesActivities
EXTERNAL :: ACTIVITIES
External to the Movement
External to the Movement
AudienceAudience
Activities
Informing
Teaching
Evangelising
Discipling
Bible Studies
Online Training
WHAT IS YOUR FOCUS?
FacebookFacebook
Internal to the Movement
Internal to the Movement GroupsGroups
External to the Movement
External to the Movement PagesPages
USE GROUPS FOR INTERNAL COMMUNICATION
FacebookFacebook
Internal to the Movement Groups
Requires invitation
Bible Study groups
Leadership Group
External to the Movement
External to the Movement PagesPages
USE PAGES FOR EXTERNAL COMMUNICATION
FacebookFacebook
Internal to the MovementInternal to the Movement GroupsGroups
External to the Movement Pages
Public voice
Customized tabs and images
More like your “webpage”
Custom URLfacebook.com/pages/myministry
Difference between groups and pages:In a group, you invite people and then they joinIn a page anybody can look at it, once they click like, they can receive updates on it in their News Feed.
CREATE A PAGE: STEP 1
CREATE A GROUP: STEP 1
CREATE A GROUP: STEP 2
CREATE A PAGE: STEP 2
CREATE A PAGE: STEP 3
CREATE A PAGE: STEP 4
PAGE TYPES AFFECT THE INFORMATION BOX: 1
PAGE TYPES AFFECT THE INFORMATION BOX: 2
Public Figure
Organization
GETTING HELP
• eMinistry :: A global community of VLM peoplehttp://mygcx.org/eministry
• Media for Ministry :: Tools, helpful ideashttp://MediaForMinistry.org
• In Conversation :: Campus Crusade for Christ bloggershttp://inConversation.org
• Equipping for eMinistryhttp://equipping4eministry.wordpress.com
• Get Satisfaction :: People helping people minister more effectivelyhttp://http://getsatisfaction.com/gcx
PEOPLE TO FOLLOW
• Social Media & Ministry• @brianbarela | brianbarela.com• @russmartin | doublederivative.ca• Miheret.wordpress.com
• Productivity, Technology, Strategy• @staffhacker | staffhacker.com• @mattperman | whatsbestnext.com• @mashable | mashable.com
• Leadership 2.0• @kencochrum | onleadingwell.com• @michaelhyatt | michaelhyatt.com
WHERE IS KEITH
• Twitter: @keithseabourn | http://twitter.com/keithseabourn
• Facebook: http://facebook.com/keithseabourn
• Email: [email protected]
• Blog: http://seabourn.org
• GTO Blog: http://technology.ccci.org