Fostering collaboration and putting people at the center
Jeb Bishop, Senior Product OwnerMotley FoolSandra Ponce de Leon, Director of Marketing Socialtext
Anessa Fike, Culture ClubistaMotley Fool
Jingle: Initial Goals• Increase communication and
collaboration• Reinforce our culture and community• Consolidate conversations
– Retire legacy intranet and wiki – Wean ourselves from Yammer, email, Sharepoint,
Idea Factory, ad hoc internal blogs• Make it easier to find and share• Require very small tech investment for
setup and maintenance
Jingle: Daily Practice• Check throughout the day, or leave the
desktop app open– Read & post signals
• General interest (“Around the office”)• Group-specific (functional groups, project teams,
hobbies)– Editorial traffic management
– Consume info• Important news, videos• Progress toward goals• HR info (forms, org charts, benefit info, etc)
– Write or review documentation• Mostly techies
Jingle: Typical Dashboard
Jingle: Affinity Groups• Nearly 100 groups built around shared
affiliations or interests– Types
• Scrum teams, functional groups, initiatives, hobbies, shared interests, classified, etc etc etc
– Largest Membership• QuarterlyChallenge, Around the Office, Wellness, Love
Our Members, Classifieds, Just had to share, Competitors, Techies, NFSHHI
– Most active (PVs)• Wellness• Techies
Jingle: Idea Generation• Use Jingle to involve all Fools in
important conversations– Examples
• What can we do within 30 days to delight members even more?
• How can we improve [metric n]?
– Approach• Ask via news post, signal, video• Answer on dedicated pages or signal streams• Anyone can ask, anyone can answer
Jingle: Custom Widgets• Make your own Widgets
– Open Social• http://docs.opensocial.org/display/OS/Home• iGoogle
– Some we’ve made• Ooyala video player• Quick Start (essentially sidebar nav)• Metric trackers (members, NCR) • RSS feeds with custom links
– Important Fool News– Job Board
Jingle: Custom Widgets
Jingle: Widget Editor
Jingle: 360 Feedback• Make giving feedback to anyone in the
company as easy as possible– Four ways…
• Dedicated link on dashboard, plus• Five Fools picked at random weekly, plus• Periodic team blasts, plus• Embedded feedback form on dashboard
Jingle: Results• Positive addition to Motley Fool
– People know where to look for things, instead of wasting time wondering which system to use
• News, info, documents, conversations: it’s all here – Better team and all-Fool collaboration &
communication– Reduced email clutter
• Easily opt-in to see the types of messages (signals) they want• At least 75% reduction in all-hands email
– Enhanced collaboration and code / process quality through centralized, shared documentation
• Early adopters: techies• Easier to share between project-based scrum teams
– Editors use signals to track workflow and do handoffs. Beats the mix of email & IM we used to use
Jingle: Data• Easily track usage data using built-in reports
and Google Analytics
Thank you• Q & A• For more information on Socialtext,
please visit www.Socialtext.com• Slides will be available on Socialtext • Follow us:
@themotleyfool@socialtext@sandramp