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Software industry in Thailand: Opportunity after the crisis
and Resources chances on ASEAN 2015
Dr. Thanachart NumnondaDirectorSoftware Park Thailand1 December 2011
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Thailand Positioning
Rank 27: World Competitiveness Index (IMD)
Rank 10: Economic Competitiveness (IMD)
Rank 50: IT Industry Competitiveness Index 2011 (EIU)
Rank 76:E-Government Development 2010 (UN)
Rank 7: Global Services Location Index 2011 ( AT Kearney)
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Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
1,000+ Software Companies; most are SMEs
One of the Top 30 offshore outsourcing destination rated by Gartner [Dec 2010]
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Emerging Technology Market
Broadband market is growing– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps [495 Million Baht]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities for Thai Enterprises
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Software Park Thailand
Open in November 1999
Office Space, Training, Seminar, Business Matching, Incubation Center
55 Software Companies + 50 New entrepreneurs
Position as a Gateway to Software Business Opportunity in Thailand
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Thailand Flood Crisis
Worst floods in half a century
$45 Billion Damage (World Bank)
Central Bank slashed its 2011 GDP forecast from 4.1% to 2.6%
Seven big industrial parks north of Bangkok were effected; 9,859 factories and about 660,000 jobs.
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Opportunity after the Crisis
More investment in IT infrastructure, software solutions.
Long-term growth opportunities for the IT industry, especially technologies associated with cloud computing, data backup centres, data recovery and business continuity services.
Software Parks good location for DR sites, soft-landing spaces.
8Source: Free Flow of Services AEC, Ronnarong Phoolpipat
9Source: Free Flow of Services AEC, Ronnarong Phoolpipat
Main Objective of AEC
10Source: Free Flow of Services AEC, Ronnarong Phoolpipat
Key Elements of AEC
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Impact of AEC
• Gross GDP to 2.65 Trillion from 1.8 • Free flow of Human Resources• Landing pad for re-export• Re-thinking of Investment Incentive• Large investment opportunity • Industry Shift
Source: K.Nattasak, Oracle
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ASEAN ICT MasterPlan 2015
Source: Ministry of Information Communication & Technology
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Human Capital Development Initiative 5.1: Build Capacity
Source: ASEAN ICT Master Plan 2015
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Human Capital Development Initiative 5.2: Developing Skills
Upgrading & Certifications
Source: ASEAN ICT Master Plan 2015
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Estimated ICT Workforce Demand in ICT Industry
Source: ICT Human Resource Development in Asia and the Pacific, UN 2007
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Human Capital IT Industry 2011
China Rank 2 (Score 60.4)
India Rank 10 (Score 52.8)
Singapore Rank 13 (Score 51.8)
Philippine Rank 45 (Score 34.9)
Thailand Rank 46 (Score 34.0)
Indonesia Rank 52 (Score 30.1)
Malaysia Rank 53 (Score 25.9)
Vietnam Rank 56 (Score 23.5)
Source: Economist Intelligence Unit
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Future of Software Park Thailand
“The Collaboration Platform forBusinesses”
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Our Strategies
1. Collaboration Facilitator & Initiator2. Specialization
3. Generate BusinessOpportunities by Creating Synergy Among Parks
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Our Vision
Mobile ApplicationDevelopment Hub and
Cloud Computing Center
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Software Park Thailand
E-Saan Software Park
Korat Software Park
Software Park Phuket
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Mobile Technology for Thailand
Training Community Incubation
Mobile Outsourcing
Center
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Cloud Thailand
CloudThailandGroup
LocalCloud Data
Center
TrainingCloud
Developerswith ATPAC
Cloud Outsourcing
Center
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Software Park Alliance2020
CloudData Center
ThailandSoftware Park
MalaysiaSoftware Park
VietnamSoftware Park
MyanmarSoftware Park
MacauSoftware Park
etc..
OutsourcingCenter