Les ShawHP Visual Collaboration Sales ManagerEMEA March 8th, 2011
HP Visual CollaborationExtending the power of personal connections everywhere
© 2010 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
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Agenda
• HP Visual Collaboration Market Opportunity
• Visual Collaboration and HP’s UC&C Portfolio
• Why HP is Investing in Scalable Video Coding
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Context: The Video Market Opportunity• Information technology has leveled the playing
field
• Globalization has transformed the business landscape forever
• The ‘office’ is obsolete; The new work environment
is ‘everywhere’- traditional ‘brick and mortar’ offices are shrinking..
• Forging personal connections is difficult when you can’t see someone face to face
• Air travel needed to build business relationships is in
direct opposition to sustainable business practices
HP Visual Collaboration at COP 16
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Authentication
Administration
Storage
AudioConferencin
g
WebConferencing
Telephony
VideoConferencin
g Instant
Messaging
E-mail andCalendaring
Authentication
Administration
Storage
Authentication
Administration
Storage
Authentication
Administration
Storage
Authentication
Administration
Storage
Authentication
Administration
Storage
Voicemail
Authentication
Administration
Storage
Authentication
Administration
StorageCompliance
Communications Today & Tomorrow
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• IP-PBX• IP Phones• Smart Phones• Laptops/PC's• Servers• Storage• Routers, Switches,
Gateways
Messaging/CalendaringVoice/Conferencing/IM+P
•Instant Messaging (chat)/Presence•Audio & Video-conferencing•Telephony (including IP Telephony)•Call Control•Speech Recognition
Collaboration•Portals•Enterprise Content Management•Social Networking
Video – Desktop, Teams, SuitesContact Center ApplicationsInformation and Management software
• Business Assessment• Network Assessment• Network Upgrade• Systems Integration• Application
hosting/outsourcing• Support services
Infrastructure ($23.4B*)Applications ($10.9B*) Services ($11.5B*)
* HP Total Addressable Market estimates based on IDC, Forrester available data; EB Alliances Analysis
Market Offerings for UC&C
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$3-$5 of HP Products ‘Pulled Through’
Services
Visual Collaboration ‘Pulls Through’ Revenue for HPFor Every $1 of HP VC Products
Sold…
* Based on HP market analysis
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HP Services & System Integration
HP/Partner Clients
HP
Man
ag
em
en
t Tools
HP Servers & Storage
HP Networking
Microsoft UC&C
Exchange 2010
SharePoint 2010
Polycom Video
Consulting Assessments
Design Program Management
Deployment Integration Outsourcing Support & Training
Lync
Avaya Alcatel-Lucent
UC
Contact Center
UC
Contact Center
HP Visual Collaboration
The HP UC&C Portfolio Combined with Partners
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Explosive Growth at the Desktop will Transform and Drive Explosive Growth in the Video Market
* Sources: ‘Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications, Gartner, December 2009
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Traditional Video Conferencing Architectures Were NOT Built to Scale to for Today’s Visual Collaboration….• Places heavy demands on networks, requires dedicated
bandwidth and specialized, proprietary equipment
• Complexity and cost limits access to video; currently only the largest companies provide truly immersive, high quality video experiences
• Has limited penetration at the desktop
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These paradigm shifts create a new
economic model for Visual Collaboration,
driving ubiquity.
Tomorrow’s market leaders embrace today’s paradigm shifts…
Yesterday’s Video
Collaboration
Today’s Visual Collaboration
Revolution
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Why SVC is the right technology for the way customers want to use video TODAY…
ADAPTIVE - HP VC scalable video coding delivers compelling high definition video experiences everywhere, where customers want to use video, by adapting to low QoS/bandwidth conditions
FASTER - SVC reduces latency since the encoding/decoding process is only done at the endpoints
DRAMATICALLY LOWER COST, SCALES EFFICIENTLY- Software based - runs on HP’s market leading x86 servers- Eliminates the traditional MCU- Low cost upgrades: overnight software push around the world…
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• Enterprise-class management and services
• Software model – runs on industry standard platforms
• Quick connect ease-of-use
• Scalable enterprise deployment
Microsoft Solutions
Converged Infrastructure
UC&C Portfolio
Visual Collaboration Infrastructure
Portal, Router, Gateway
DesktopRoom
StudioExecutive Desktop
HP Services
Integrated collaborativ
e experiences
HP Networking HP Servers and Storage
Consulting - Technology Support - Enterprise Services
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The successful business of tomorrow needs video solutions that will support growth, increase competitive advantage and foster collaboration and creativity today, at the right price with the right support infrastructure.
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Back-Up
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de
display transform
filter
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~520 mSec latency
Traditional architecture
Scalable Video Coding (SVC)
Multipoint control unit
Video router
$$ $
Scalable Video Coding
deco
de
~260 mSec latency
O
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HP Visual Collaboration achieves network resiliency and scalability
Router• Dynamic bandwidth
adjustment
• Rate matching
• Resolution matching
• Error localization
• Optimal spatial compression vs. motion compensation
• Software scalability
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