Quill Communications, Inc.
Quill Communications, Inc. is a former news reporter’s full-service, independent marketing, branding, public & media relations, social media communications agency, serving the SE USA, since 1996
www.QuillCommunications.com
Quill specializes in Marketing Communications
Press Releases Media Kits Advertising Social Media/Blogs Direct Mail/Brochures Web Sites Speeches Video Scripts Sales Collateral
Why PR?
”Public Relations is a key driver of business outcomes critical to organizational success, including crisis mitigation, reputation and brand building, consumer engagement, sales generation, wealth creation, issues management and beneficial shifts in constituent attitudes and behaviors.”
PRSA.ORG
Then There’s The Perception…
How do you look in Newsprint? TV & Radio? Advertising? Billboards? Direct Mail? On-Line? On Your Website?
Communication is Always Key!
It’s just “how” that keeps changing….. Blog tips help make experts You Tube! Ask Experts Social Media Web Sites Plus the traditional: Guest Columnist,
News Features, Radio shows, etc.
The Recipe For Successful Marketing
Take the time to plan the best ingredients
to stir into the specific mix, for the desired outcome.
Consider both Guerilla Marketing +
Traditional Tactics for the most cost effective, far-reaching marketing, and the best results possible.
Self-Marketing Issues
Time Constraints
Technology Knowledge/Limits Know-How (or opportunities
walk…) But STILL Worth The Effort!
To DIY, Start @ The End
Know what do you want to accomplish:Goals
ROI Exposure
Sales
Who is your existing customer? Who is your targeted audience?
All The World Is A Stage
You are “on” all the time – everywhere you
communicate…
So, shine by using the tools that best fit your desired end result, and your budget
Budget Time 2 Learn PR and Promotions take time to get
results Budget time to learn how to do it
Search sites which focus on your goals, and how-to tips that translate
Budget PR into what you already do
Devote at least 10% of your work hours
Places to Start Learning
Ask Experts.com – Marketing Entrepreneur.com/publicrelations/
prbasics Shopify.com/PR Like A Pro AboutPublicRelations.net/ And many, many more….
Think Outside Your Basket Market where your potential customers are Be featured talent at festivals and shows
Wedding, Social, Club conferences
Pinterest your best products/baskets
Press Releases 101
Mandatory Press Release Ingredients: Contact Headline Date and location line Lead paragraph WHY it matters Close
Do’s You have 4-6 seconds to lock-in your reader –
Make It Count!
Who What When Where How and Why goes…
FIRST (in 3rd person and with a quote)
Answer WHY should the reporter CARE?
Be EASY to contact, and KNOW your answers!
Dont’s Have NO Typos Have NO Factual errors
Have NO omissions of info that matters Have NO inclusion of info that doesn’t Don’t wait to return a reporter’s call Don’t call unprepared
Speed-It-up For TV & Radio!
Be Really Fast - Respond in Minutes Know your facts… Plus:
Know Additional Good Sources for Them
Pitching Pointers Know your audience! Have one main message as HEADLINE Have three main points that “sell” it: Give a reason “WHY” it matters Have a good statistic to sell with Tell how it benefits Then tell ‘em what you told ‘em Underline headline
Tool #1 : News… or “How PR Gets You News”
Rules To Live By:
Be a Good Source Be Credible Be Reliable
What’s News Rule of thumb:
Dog biting man isn’t news- BUT, Man biting dog IS news!
If you publish a how-to e-book If you sponsor a cause If your donation makes a difference If your industry/sales impacts communities If you provide product to a celebrity, etc.
What’s NOT News
Doing what you do and doing it well
Big orders - unless it’s for a charity or a sponsored event where the contribution directly benefits the non-profit, or it’s the largest record-setting order in your industry
Anything not out of the ordinary