Learning a foreign language How to acquire it in a business-oriented level
By INSTITUTO HISPANIA
IndexSpanish, the current scenario in a global economy
Advantages of Studying a Foreign Language
Spanish Speaking Countries - Global Presence of Spanish Language
Economic Benefits – World Economics
Joint Ventures with India
Reasons for Studying Spanish Language – Areas of benefit
Advantages of Studying a Foreign Language
• International Dimension
• Work Force Sustainability
• Work Opportunities
• Mobility
• Identity
WITH FOREIGN LANGUAGES
Employability
Intercultural Competence
Personal and social development
Less work offers
Less promotion possibilities
Narrow vision
WITHOUT FOREIGN LANGUAGES
Advantages of Studying a Foreign Language
A multilingual person is given high importance and enjoys enhanced relationship
Mexico, USA,
Spanish Speaking CountriesIn North America
In Central America
Costa Rica, El Salvador Honduras, Guatemala, Nicaragua, Panama, Puerto Rico Dominican Republic, , Cuba
In South AmericaArgentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay & Venezuela
In EuropeSpain
In AfricaNueva Guinea
Massive
•Spanish is spoken in 22 countries
•Spanish population is 340 millions
Savvy
•Spanish is second language in USA
Relevant
•Spanish is second official language in
•United Nations
Global Imprint of Spanish Language
Reasons to Learn Spanish Language
• Adapting to the changing pattern of business world.
• Could be utilized for the purpose of curriculum development & vital addition to your resume.
• A language enables you to communicate with others.
• A language helps you to communicate adequately in that country and helping people from those countries when they come to India.
• Prepare people to live in a multicultural society & to deal with knowledge, sensibly, tolerantly & mutually.
• Knowing another language gives you a wider understanding of world affairs
• Learning another language improves your English language skills by challenging situations where you have to be linguistically savvy i.e. Negotiation
• Language unite people in this stressful international panorama
• Spanish is also one of the easiest foreign languages to learn because its vocabulary is almost similar to English and its written form is almost phonetic.
Impact of Spanish LanguageBecome a global citizen
Areas of benefit
Unprecedented number of new joint ventures
Increment of different cultural background in the personnel
of organizations
The use of a foreign language will help your company to grow as fast as the market
demands
Facilitating leadership and team work
Improving process of decision making
Reducing miscommunication
ORGANIZATIONAL LEVEL
• Helps to handle staff• Creates culture
sensitivityMANAGEMENT LEVEL
• Intercultural training helps to be aware about the client’s expectations
SOCIAL LEVEL
Areas of benefit
Economic benefitsNew soft skills
Post Industrialization : People had to educate themselves to keep up with the changes in technology.On today’s globalisation, people need to get educated in foreign language to keep up with business world.
•Individual becomes more marketable for jobs and competent
individual
•Companies often offer raise to employee’s who know Spanish due to the massive market they can reach
companies
•Small businesses can expand their customer base by opening up to Hispanic markets
society
0
5
10
15
20
25
30
200020092012
$ 2.1 billion in year 2000
$ 17.2 billion in year 2009
$30.0 billion by end of 2012,
• International competenceBusiness volume increment Positive
changes and favorable mindset of
Spanish countries
towards India
Investment and joint ventures by Indian companies
Indian companies including NRI firms have invested about 12
billion dollar in the regions of IT, Pharmaceuticals, agro-
chemicals, Steel, Mining, Agro-business, Energy, Wind energy,
Automobiles etc
The Indian companies have developed a new NEAR SHORE business model of 12/12 in which they serve their North America clients for 12 hours from the same time zone operations in
Latin America and the remaining 12 hours from India
Indian Companies’ presence in the following Hispanic countries
IT Companies
TCSAegisInfosysMahindra SatyamWiproHCLGenpactPatni ComputersCognizantetc.
Pharmaceutical companies
RanbaxyDr. Reddy’s LabsTorrent Zydus Cadila,Cipla Claris Life sciences Dabur etc.
Agrochemical
United Phosphorus Ltd: Acquired two Argentina companies Punjab Chemicals and crop protection Ltd: Acquired Argentina company- Sintesis Quimica, turnover 50 million.
59%
23%10%
9%
Sales
1st Qtr 2nd Qtr3rd Qtr 4th Qtr
Brazilian companies with major presence : Marcopolo, Sunley Fashion, Stefanini, Gerdau.
Followed by Argentinean Companies such as: Galileo, Biosidus.
Mexican Companies also invest like: Cineopolis, Homex
And presence of Colombian and Peruvian Companies can be represented by: FANALCA, Aje Group
Investment and ventures in India from Latin
American companies
Forums Conferences Commercial Trades Country Alliances
•United Nations UN•European Union EU•United Nations Economic Commission•World Trade Organization WTO•International Labor Organization ILO•Interpol•FIFA•In Switzerland, Spanish is the native language of 1.7% of the population, representing the largest minority after the four official languages spoken in that country
International Organizations where Spanish is official language
Noticiero Univision
CNN en español
Telemundo
BBC Mundo
Noticial 41 USA
Spanish is used often all over the world to broadcast global trends and news due to the wide range of Spanish-speaking audience.
Here some examples of the most influent TV networks worldwide
In the Media World
Spanish is a powerful alternative to achieve high returns.
It allows undeniable advantages for assessment profitability reflected in the approximately growth of 80 to 90% of success in the last four years.
Language benefits for a working professional
Direct MarketingWith potential customers
Helps to obtainValuable information about
markets and facilities
ResponsesObtained directly
60% of the companies
In Spain/Latin America reach customers directly
Fun facts about SpainFootball is their second religionSpaniards like to partySpain has the highest numbers of bars, restaurants and coffee shops in EUMadrid subway system is the third in the world by number of kilometers covered after London and New YorkSpain has been the biggest donor of organs in the world for 15 consecutive yearsThe Spanish national anthem has no lyrics
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