Grow Brand
Awareness
Connect Consumers
Incite
Product
Activation
Catch
Consumers’
Attention
Sponsored Call Marketing
Call a friend on us and share a cup of coffee:
*134*130*10*Friend Number#
Sponsor their calls, get their ears.
Sponsored Call
Marketing
Ad-funded Free Call service
that helps brands connect with
consumers, engage with them socially
and convert them to customers.
4
Consumers don’t know your
product until they have tried it
and it works for them.
Helps
Incite
Product
Activation
5
Consumers perceive all products
to be created equal. They need an
incentive to convert to your brand.
Helps
Grow Brand
Awareness
6
So… How does it work?
Thomas
Branded
Audio Ad
insert.
Thomas dial *134*130*0721424115#
This call was sponsored by
Unilever, you too can call for
free if you buy any Unilever
ORAL CARE product.
8
But… What’s the consumer journey like?
9
ChiChi is promoted on all Media
platforms Radio, TV, Product wraps, In-
Market Activation, Public events, Social Media,
etc.
Consumers initiate calls • Dial USSD String (*120*FriendNo#)
• Send Keyword to Short Code (33345)
• Go onto the ChiChi mobi-site.
Consumers receive the
“call-back” • Ad is played fully
• Call-to-Action is played
4
3
2
1
ChiChi connects Caller & Callee • ChiChi cuts the call after 1 or 2 min.
• SMS is sent to both parties on call completion.
10
We can customize ChiChi with nice features to suit your mobile campaign objective & budget.
Sponsored Call duration
Calls per user per day
Location-Based Ads
Integrated
mobile couponing
Integrated mobile survey
USSD, SMS, Mobisite,
Facebook App
11
Design campaigns in
different ways
Loyalty Program
Upon purchase, the client’s receipt will
contain a unique code to top-up their
sponsored call account with free calls &
text.
13
BTL Activation
Social Media
Social Media
16
Some
Case Studies*
18
Driving awareness
Discount coupon integration
*154* Your Friend’s Number#
Our Brand Promises:
1. Get your mobile Audio Ad listened to from end-to-end
2. Incite product trial with free mobile coupons*
3. Re-target inactive customers to increase product trial*
4. Profile your customers through mobile survey
5. Geo-locate your customers to stay relevant*
6. Stimulate tone of free “WoM” consumer referrals
7. Report product sales performance linked to the campaign
* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.
21
Grow Brand
Awareness
Connect Consumers
Incite
Product
Activation
Catch
Consumers’
Attention
Product Innovations
All things voice!
Send a love song on her special day!
*134*130*5557*Mom Number#
Add some fun to your phone calls
*134*130*5555*Friend Number#
A mobile game show
where friends have fun,
learn and win together. __
m-Friends
A product of
2015 Copyright Reserved
Phone our Facebook page and leave a fun
comment. Let’s see how many LIKES you get!
(010) 035 1138
You can contact us:
Website: www.justpalm.com
E-mail: [email protected]
Tel: +27 (0) 10 035 1111
Facebook: JUSTPALM.com
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