State PlayOf
Adam EmmottInteractive Director
Making a buzzword work in Healthcare
Gabe Zichermann – Chair G summit, Huffington Post article ‘Gamification, The Hard Truths’
“As gamification transforms business, it's also transforming our lives for the better.”
Adherence through fun
HighRise
High Rise
• Reward for adherence - Content rewards and badges linked to progression - Repeat visits rewarded with internal reward system and avatar unlocks
• A place for community - The city grows around you - Create your very own space in a thriving city, seeing your ‘neighbours’ improve as you do
High Rise
• Strong story and character base - A strong character format and story format helps drive the appeal to interact, it looks and feels like a game - A strong story can aid a conversation about a condition with parents and carers
Gamified adherence in mental health
On Track
OnTrack
What is it?
- Mobile and desktop friendly patient/HCP adherence management system
- Potential to use gathered information to spot relapses through baseline tracking and social connectivity
-Currently in pre-development, looking to pilot in March/April
“I remember in certain stages of the game you were fighting leukaemia and bone cancers, and these were things I had. I felt like I was able to fight them as well.”
Cancer patient who used Re-Mission
Re Mission – HopeLab
The issue - Adherence is an issue in any treatment, especially in self-administered oral chemotherapyThe solution - HopeLab (a non-profit organisation) created
the game Re-Mission with the aim of inducing positive behaviours in young cancer patients
- Game play includes destroying cancer cells and
managing adverse events by destroying them with the relevant treatment
Re Mission – HopeLab
The Outcome • Randomised trials have shown improvement in overall treatment outcomes in a difficult to treat population of patients
• Patients were both more likely to adhere to their treatment, engage in better self-care and gained more knowledge of their treatment and condition
Thank you
Questions?