Sue AnstissLIW, September 2009
Step into Social Media
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The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
What is social media?
People using tools(like blogs and video)
& sites (like Facebook and Flickr)
to share content and have conversations
online.
Whyshould
we care
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE
ACTIVITY – AHEAD OF PERSONAL EMAIL
Nielsen, Global Faces & Networked Places, 2009
But how do we get
started?
1. Listen
2. Engage
Hint: Share some stuff.
Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
3. Relinquishcontrol
www.skittles.com
4. Give generously
5. Be honest
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
(…just to name a few)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
13 HOURS
Picture from www.pujoproductions.net
The amount of video uploaded to YouTube every minute.
100,000,000 The number of YouTube videos viewed per day
412.3 YEARS
Photo by www.redbubble.com
The length of time it would take to view every YouTube video
83% have watched video clips
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
57% have
joined a social network
Over 47 million members
In over 200 countries around the world
A new member joins LinkedIn approximately every second
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
3,600,000,000The number of photos archived on Flickr.com
- June 2009
55% have uploaded photos
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
200,000,000 blogs
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
36% 36% think more positively about companies that have blogs
Your blogging checklist
1. Transparency2. Conversational tone3. Frequency (2 x week)4. Passion for the subject5. Participation and interaction6. Keep reading other blogs7. Comment regularly8. Love links (at least 1 per post)9. Use images10. Knowledge sharing
www.google.com/analytics
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
1,382%
Photo by twittermania.net
The monthly growth rate of Twitter users from January to February 2009
Who we follow
Some things to do
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
Photo by arlen at
Flickr.com
HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA
CAN HELP
IF YOUR REPEAT BUSINESS IS RUBBISH,
SOCIAL MEDIA CAN HELP
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
NEVERFORGET THE BASICRULES
RULE #1: LISTEN
RULE #2. ENGAGE
RULE #3 : HAVE A STRATEGY
Photo by Utne.com
HOPE IS NOT A STRATEGY.
RULE #4 : BE GENEROUS
RULE #5 : MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
Sue Anstiss
01628 630363
www.promotepr.com
Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com