Steve Jones
Jacinta Fisher
Mars & Octagon in
partnership with BUCS
and SUS
Objectives
• Explain why we’re working with
– BUCS, SUS, The FA and SFA
• What we hope to achieve together
• How we can help you
• What support we’d like from you
• Any questions, advice or thoughts?
A proud heritage in football
Official FIFA World
Cup sponsor, Italia
90, USA 94, and
France 98
Snickers EURO96 success ‘Believe’ where we
galvanised the nation in
hope and expectation
‘Balls’ where we gave
away thousands of
footballs so a
downhearted country
could have a kickabout
in the local park.
Football has always been part of Britain’s cultural DNA. And the same can be said for Mars and Football.
5 Year Partnership
Addressing Brand Challenges
Over-Manufactured
When and Why ?Old fashioned
… and Building Equity
- Position Mars firmly in the UK’s most popular active sport- Tell the Mars story by celebrating & rewarding people who get involved in playing
Involved in peoples lives today
Drive permissibilityPositions Mars as a natural part of your energy needs
Communications Platform:
MarsEnergizes English/Scottish football
ENCOURAGE
SUPPORT
HELP THE NATION
PLAY
Our Partnership Rights with you
• Proud to be the official Partner of BUCS Football
– As part of our FA / SFA Adult Get Into Football partnership
• Naming rights and integration across:
– The BUCS Mars National Intra Mural Finals
– The BUCS Mars Football League
– The BUCS Mars Football Championship Finals
– The BUCS Mars Football Trophy Finals
– The BUCS Mars Football Conference Cup Finals
• Use of Wembley/Hampden Pitches
• Tickets and Hospitality
• England / Scottish Player Imagery
• Unique content
• Player / Manager appearances
• Signed merchandise
• Licensed products
Access to great content and assets
Why Students Stop Playing Football
Emotional
Uncommitted, unenthusiastic, apathetic, intimidated, apprehensive
Physical
Injured, dislike of conditions (cold, outside), unhealthy life-style, fear of injury
Practical
Unable to find a team, Competing interests e.g. women, pub, Work/College
commitments, Rise of digital age, computer games, social media, Busy
lifestyle/ inflexible football options, Rise of solo exercise e.g. gym culture,
Team disbanded, Re-located, no mates to help join team
Source: FA Qual Research – FireFish, April 2009
We want to get many more
Students playing Intramural
by overcoming some of these barriers
Emotional
Uncommitted, unenthusiastic, apathetic, intimidated, apprehensive
Physical
Injured, dislike of conditions (cold, outside), unhealthy life-style, fear of injury
Practical
Unable to find a team, Competing interests e.g. women, pub, Work/College
commitments, Rise of digital age, computer games, social media, Busy
lifestyle/ inflexible football options, Rise of solo exercise e.g. gym culture,
Team disbanded, Re-located, no mates to help join team
Source: FA Qual Research – FireFish, April 2009
2010
World Cup Support & Activation
How do England
Supporters show their
support…
As an Official Supplier to England . . .
. . . we think Mars should do the same.
And in Comms
Now we’re stepping
back in time. . .
(1990 in fact)
Our Partnership Rights with you
• Proud to be the official Partner of BUCS Football
– As part of our FA / SFA Adult Get Into Football partnership
• Naming rights and integration across:
– The BUCS Mars National Intra Mural Finals
– The BUCS Mars Football League
– The BUCS Mars Football Championship Finals
– The BUCS Mars Football Trophy Finals
– The BUCS Mars Football Conference Cup Finals
Any Questions, advice or thoughts?