Strategic ManagementProfessor: Vahid Victor Keyhani
Group 3Đào Ngọc Lan Đài - 332929
Trần Ái My - 332966Nguyễn Thị Trà My - 332953Trần Quang Khôi - 332969Nguyễn Trọng Tấn - 332955
Ngô Thùy Phương Thảo - 332942Phạm Thùy Trang -332964
Contents 1. Introduction: Overview, Mission & Vision Statements2. Company history3. Corporate social responsibility (CSR)4. Scope5. Operations 6. Competitive advantages 7. Marketing & E-commerce8. Recommendations9. References
1. Overview - Mission & Vision Statements
COMPANY OVERVIEW• FedEx Corporation (FedEx)
is a provider of transportation, e-commerce and business services.
• The company offers:– time certain delivery services– international trade services– in-store services– online services– business solutions
• FedEx operates through four segments.
COMPANY OVERVIEW• FY15 Revenue: $47.5
billion• Team Members: More than
325,000• Countries and Territories
Served: More than 220
Mission Statements FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Corporate activities will be conducted to the highest ethical and professional standards
Vision Statements
• It’s what we do• It’s why we matter • It’s who we are
Objectives
• Financial Goals– FedEx Corporation provides strategic leadership
and consolidated financial reporting for the FedEx family of companies, managing a broad portfolio of transportation, e-commerce and business services. FedEx Corporation has clearly outlined goals and strategies for the future
Objectives
• Long Term Goals– Achieve 10%+ operating margin– Increase EPS 10%-15% per year– Grow profitable revenue– Improve cash flows– Increase ROIC– Increase returns to shareowners
Strategies
• FedEx plans to focus on these five strategies to grow as a business.– Grow core package business– Grow internationally– Grow our supply chain capabilities– Grow through e-commerce & technology– Grow through new services & alliances
2.FEDEX’S HISTORY
1971 - 1989• 1971: Federal Express Corp. is
founded in Little Rock, Arkansas.
• 1975: Federal Express installs its first drop box.
• 1977: Federal Express purchases seven Boeing 727 aircraft
• 1978: listed on the New York Stock Exchange (FDX).
• 1983: reach revenues of $1 billion .
• 1989: purchases Flying Tiger
1971 - 1989
1990 - 1999
• 1990: win the Malcolm Baldrige National Quality Award in the service category.
• 1994: launches fedex.com • 1995: opens the Asia Pacific hub
in Subic Bay• 1998: creates FDX Corp.• 1999: opens a hub in Paris airport
and launches its Euroone network
2000 - 2015• 2000: FDX is renamed FedEx
Corporation.
• 2001: create an alliance with U.S. Postal Service.
• 2004: acquires Kinko's for $2.4 billion.
• 2005: launches around-the-world flights.
2000 - 2015• 2007: expands in India
• 2012: acquires Rapidão Cometa, Brazil.
• 2014: acquires the Supaswift businesses in South Africa and six other countries.
• 2015: starts the construction of the FedEx Shanghai International Express
3. CSR
Ethical practices
Unethical practices
Ethical practicesEnvironment & efficiency
FedEx Fuel Sense
Ethical practicesDisaster readiness and relief
Disaster Response Unit (DRU)
Ethical practicesPedestrian and road safety
Ethical practicesCommunity and philanthropy
Center for Sustainable Transport
Unethical practices
Overcharging business customers Taking "no action" to fix it
4. Scope
Package Shipping in US
International Package Shipping
Freight Shipping
• FedEx launched the Euro network in 1999.• Two major hubs located in Paris, France and
Cologne, German.
• FedEx connect with more than 400 intra-Asian flights to ensure complete coverage of the region, including leading business centers such as Seoul, Tokyo, Osaka, Taipei, Hong Kong and Bangkok.
5. Operations
Company Structure
FedEx Corporation(325,000 employees)
FedEx Services(12,000 employees)
FedEx Office
FedEx Tech-Connect
FedEx Express(165,000 employees)
FedEx Trade Networks
FedEx Supply-Chain
FedEx Ground(70,000 employees)
FedEx Smart-Post
FedEx Freight(39,000 employees)
FedEx Custom Critical
Key Process
Verify order data
Select appropriate routing
Designate service provider
Shipment tracking
Process invoices
Prepare billing
Technology
Technology • In 2007,
– Launched FedEx Innovative Labs– Developed Digital Assisted
Dispatch System and Electronic Trade Documents
• In 2010,– Launched Global Business Data
Visualization Experience– Introduced the first all-electric
trucks
• Recently, – Built private cloud
6. Competition
Overall
FedEx vs UPS
FedEx vs DHL
FedEx’s Competitive Advantage
• Cost savings• Knowledge• Customer service• Market advantage• Service options• Reliability• Support• Innovation: SenseAware
7. Marketing& E-Commerce
8. Recommendations
9. References• http://
investors.fedex.com/company-overview/overview-of-company/default.aspx
• http://investors.fedex.com/company-overview/mission-and-goals/default.aspx
• http://about.van.fedex.com/our-story/company-structure/• http://about.van.fedex.com/our-story/history-timeline/timeline
/• http://about.van.fedex.com/blog/tag/technology/• http://about.van.fedex.com/social-responsibility/overview/• http://investors.fedex.com/company-overview/mission-and-go
als/default.aspx• http://investors.fedex.com/governance-and-citizenship/policie
s/code-of-conduct/default.aspx• https://www.youtube.com/watch?v=7USlVgd0OyY
Thank you for listening!