StrategicMeetingsManagement:AMPUpYourMeetingsPortfolio
Friday,July15,201610:15–11:15a.m.
AaronD.WolowiecMSA,CAE,CMP,CTAFounder&PresidentEventGardeLLC
@aaronwolowiec
Strategic Meetings Management
Biography AaronWolowiecFounder&PresidentEventGardeLLC
MichigannativeAaronWolowiecisatalentedandpassionatelearningstrategistandmeetingscoachwhosediverseachievementsguideandpropelassociationgoalsandinitiatives,especiallyastheyrelatetoprofessionaldevelopment.Aaronhasmorethanadecadeofexperienceinthemeetingsindustry,andhastaughtforthreeyearsataMichigancollege.
Aaronisacertifiedassociationexecutive,acertifiedmeetingprofessionalandacertifiedtourismambassador,hasearnedamaster'sdegreeinadministrationfromCentralMichiganUniversity(withaconcentrationinleadership)andisanAssociationforTalentDevelopmentMasterInstructionalDesigner.AnactivememberofASAE,AaronischairmanoftheProfessionalDevelopmentSectionCouncil,aswellaspastchairmanoftheYoungAssociationExecutivesCommitteeanda2009-2011DiversityExecutiveLeadershipProgramscholar.
In2011,AaronreceivedtheprestigiousMichiganSocietyofAssociationExecutives’EmergingNewLeaderawardandnowservesasatop-ratedfacultymemberforMSAE’sAcademyofAssociationManagementandleadinstructionaldesigner/facilitatorforMSAE’sCertifiedMeetingProfessional(CMP)PreparationCourse.Mostrecently,AaronreceivedtheConventionIndustryCouncil’stop#CMP30InfluencerAward.
Inthewinterof2013AaronwasnamedbyMichiganMeetings+EventsmagazineasaveryimportantprofessionalyouneedtoknowandhisfirmwasaMichiganMeetings+Events2015and2016BestofMichiganFinalistforBestMeetingPlanningCompany.Additionally,Aaronservesonthemagazine’seditorialadvisoryboardandwritesaregularcolumnforthemagazinecalled“TheMeetingsCoach.”
WhennotworkingwithclientsAaronenjoyscooking,running,blogging,oldhomesandunclehood,aswellastendingtohispuppy,Lillie.Likewise,Aaronmaintainsapopularassociationblogatwww.aaronwolowiec.com,contributestoavarietyofindustrypublicationsandmentorsanumberofemergingprofessionals.
FormoreinformationaboutEventGarde,pleasevisitwww.eventgarde.com,subscribetoourmonthlye-newsletterandlike“EventGardeLLC”onFacebook.Additionally,Aaronmaybereachedbyphoneat(616)[email protected].
Audit Tools TheaudittoolspresentedonthefollowingfourpagesarescreencapturesofExcelworkbooks.ToreceivetheeditableExcelworkbooks,pleasesendarequesttoaaron@eventgarde.comforboththeMeetingMixAuditToolandtheMeetingHistoryAuditTool.
Strategic Meetings Management
Meeting Mix Audit Tool – sample
Strategic Meetings Management
Meeting Mix Audit Tool – blank
Strategic Meetings Management
Meeting History Audit Tool – sample
Strategic Meetings Management
Meeting History Audit Tool – blank
Strategic Meetings Management
Meetings Performance Ideas
Whatare5-7practicalwaystoimproveanorganization’smeetingsperformance?
Gatherandutilizedatatomeetstakeholderneeds
Establishandworktheplan
Meetobjectiveswithinbudget
Innovatecontentanddeliverytomaximizeengagement
Implementcomprehensivecommunicationplan
Identifyandimplementbestpracticestolearnandgrow
Shareholder interview: what does the host want to achieve; plan strategy from there Ask questions Get a full scope of client expectations Survey your attendees to find what they really want out of that meeting/event Identify key educational needs Focus on what your organization does well and expand on that
Thought leaders on planning sessions Improve the success of the event Accountability flow chart with deadlines and budgets Set planning timeline Enhance sponsorship opportunities Purposeful and effective planning Department communication when planning Work your marketing plan
Use resources (budget) responsibly Review budget Define the goal of your meeting before creating an agenda Know and meet expected outcomes Establish expectations with speakers and measure them When designing your meeting keep your objectives in mind Seek and assess regional speakers Review budget vs. actual income/expenses
Variety of topics/type of sessions Incorporate adult learning styles Try new things Incorporate new trends Provide different formats for education Aim to engage attendees not just educate Engage participants not just lecture
Communicate with fellow facilitators prior to meeting Make sure notices include all important information Find out the best ways to notify potential attendees Understand the why: Why do your attendees choose to attend? Create video messages with the speaker Comprehensive marketing plan Technology run through prior to event Any return attendees? Educate potential attendees on how organization publicizes meetings
Provide seasonal food and beverage items and off site activities Balance of mental and physical activities Educate yourself/professional development Make registration easy Moderator role in topical open discussion to keep on focus/pace Compare registration numbers for annual event
AMPUpYourStrategicMeetingsManagementPreparedby:EventGarde
Wednesday,April13,2016 Midland,MichiganPreparedfor:MichiganSocietyofAssociationExecutives