Strategic Pricing Factors for a Healthcare Provider Price is an increasingly important factor as consumers shop for product network benefits and choose healthcare services.

Providers need a pricing strategy that is responsive to this new reality. Essential factors to consider when determining your pricing strategy include:

Published article in HFM magazine. BDC Advisors can help you develop a comprehensive pricing strategy that improves market competitiveness. Contact Kevin Sears 267-207-5203 or Bob Dickinson 415-971-7327 to learn more.

Strategic Pricing Recommendation

by Service

Size Future Growth

PriceComparisonElasticity

Total value of the service line

to provider

Elasticity of demand based on patients’ willingness to shop

and strength of provider’s brand

Expected service line growth based

on historical growth trends and projected market

expansion

Understanding provider’s current contract rates with payers and prices

versus market relative to desired future positioning