Strategic Social: It starts with a plan

@larawellman & @karen_c_wilson

We can’t use social because…

Too much time/resources No return Intimidation Lack of content

PLAN! (Problem solved.)

Why? How? Goals Tactics Measurements

Why are you using social media? Brand awareness Increase sales Thought leadership

Creating a path

Once you know what you are working toward, everything you do goes into achieving that.

Step 1:

Who are you? What are your goals?

Step 2:

What are your key messages?

Step 3:

What tactics will you implement?

Step three:

Create tacticsChannelsPromotionsContent

It’s not always about sales

Fun.

Win!

Step 4:

Measurements

Discussion & Questions

Wellman Wilson Consulting (@wellmanwilson)www.wellmanwilson.comTwitter: @larawellman and @karen_c_wilson