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Research FindingsMarch 2007
Cox CommunicationsTeen Internet Safety
Survey, Wave II inPartnership with theNational Center forMissing & ExploitedChildren (NCMEC) andJohn Walsh(Fielded Among Young People Aged 13-17)
Contact:
Anthony Surratt
Cox Communications
404-843-5124
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
2
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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3
March 2007Cox Communications Teen Internet Safety Survey Wave II
> Cox Communications is committed to youth andeducation and, through its Take Charge program
(www.cox.com/TakeCharge), wants to empower families
to make smart choices in the use of TV, the Internet and
other mass media in the home.
> In 2006, Cox partnered with the National Center forMissing & Exploited Children
(NCMEC) and TV host and
childrens advocate John Walsh to better understandteen online behavior, Internet safety, and the role parents
play in their childrens use of online media. They
commissioned TRU to conduct a national survey among
1,000 U.S. teenagers ages 13-17. In early 2007, Cox
again working in partnership with NCMEC and Walsh
commissioned TRU to conduct another teen survey with
many of the same questions, revealing some compellingyear-over-year trends in Internet use.
> Ultimately, Cox seeks to incorporate this research to helpcraft thought-provoking messages and provide useful
resources to encourage Internet safety and parental
involvement.
BACKGROUND
Cox Teen Internet Safety Study Wave II
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4
March 2007Cox Communications Teen Internet Safety Survey Wave II
> Specific objectives of this new 2007 wave(as in 2006) were again to:> Measure online teens tendency to exhibit
potentially risky behavior via the Internet aswell as other forms of virtual communication(e.g. text, email, and IM messaging, etc.).
> Gauge youth perceptions about the safety orpotential risk associated with online activities
such as maintaining an Internet profile andposting personal photos.
>Assess current levels of parental involvementand parental knowledge about what teens doon the Internet or other virtual environments.
RESEARCH OBJECTIVES
Assessing Behaviors and Attitudes
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
5
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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6
March 2007Cox Communications Teen Internet Safety Survey Wave II
INTERVIEWS
Boys
Girls
Total
Age 13-15 Age 16-17
1,070
324 209
210327
Sample Composition
> Sample composition> Youth ages 13-17 (n=1,070) with online access
> Sample distribution (unweighted totals):
> Sample Weighting
> The number of teens interviewed for this survey is
sufficiently large to be projected to all U.S. teenagers. Dataare weighted based on key demographic variablesin thiscase, age and genderto reflect the national population ofyoung people 13-17.
> Interviews were conducted online in February andMarch, 2007 among a geographically representativesample.
METHODOLOGY
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7March 2007Cox Communications Teen Internet Safety Survey Wave II
Teen Groups
> In the pages that follow, the primary focus is ondifferences and similarities in perceptions and behaviorswith respect to Internet/virtual communication safetybetween:
> Teens 13-15 and Teens 16-17
> Boys and Girls
> However, because online experience/behaviors/attitudes and parental involvement are so intrinsicallyrelated among young people, respondents were furthersegmented and analyzed. Significant differences arenoted where applicable for the following groups:
> Teens who have received personal online messages fromsomeone they dont know.
> Teens who have a public profile on a social networking site.
> Teens whose parents have discussed potential dangers of
sharing personal information online with them.
METHODOLOGY
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
8
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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9
March 2007Cox Communications Teen Internet Safety Survey Wave II
>A strong majority (71%) of 13-17s haveestablished an online profile, up from 61%in 2006.
> Nearly half (47%) have an Internet profilethat is public and viewable by anyone.
> 38% of younger teens (13-15) have a publicprofile.
> 60% of older teens (16-17) have a publicprofile.
Teens creation of online profiles continuesto grow
EXECUTIVE SUMMARY
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10March 2007Cox Communications Teen Internet Safety Survey Wave II
> Nearly two-thirds of teens (64%) postphotos or videos of themselves online.
> Half or more teens post information onlineabout the city where they live (58%) and thename of their school (49%).
> Nearly one in 10 teens (8%) have postedtheir cell phone number.
Teens readily post personal information andphotos of themselves online
EXECUTIVE SUMMARY
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11March 2007Cox Communications Teen Internet Safety Survey Wave II
>A majority (58%) said they do not thinkposting personal information and photos onpublic networking sites is unsafe.
> Fully 47% said they are not worried aboutother people using their personal onlineinformation in ways they dont want them to
(down from 57% in 06).
> Half (49%) reported they are unconcernedthat posting personal information onlinemight negatively affect their future.
Many teens are unconcerned about Internetsafety or about others using their personalinformation
EXECUTIVE SUMMARY
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12March 2007Cox Communications Teen Internet Safety Survey Wave II
> Even with the surge in young people puttingthemselves out there with public profiles,many teens are making safer decisionswhen it comes to people they talk to online.
> When teens receive messages fromsomeone they dont know:
> 60% said they usually onlyrespond to ask who the
person is (down from 72% in 06).
> 57% said they usually ignore these messages (upfrom 47%).
> 31% said they usually reply and chat (down from40%).
Despite exposure, teens are showing somesigns of making better choices while theyare online
EXECUTIVE SUMMARY
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13March 2007Cox Communications Teen Internet Safety Survey Wave II
> Parental awareness about teens onlineactivities has risen significantly since 06.
> Only about one-fourth of teens (25%) said their parents
know little or nothing about what they do online (down
from 33%).
> Fully 41% said their parents have talked to them a lot
about Internet safety (up from 36%).
> Family discussions have been positive forteensmore of those who said their parentshave talked to them a lot reported:
> Greater concerns about online safety and sharing of
personal information and photos.
> More limited sharing of information/pictures via the
Internet.
> Lower incidence of public online profiles.
> Lower incidence of talking to or meeting with people they
only know from online.
Parents talking to teens continues to helpreduce exposure to potential online risks
EXECUTIVE SUMMARY
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
14
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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15March 2007Cox Communications Teen Internet Safety Survey Wave II
22%
34%
43%
38%
69%
78%
89%
83%
40%
49%
67%
81%
92%
29%
34%
46%
47%
71%
82%
93%
39%C
51%C
60%C
75%C
89%C
34%
99%C
32%A
53%A
45%
75%A
19%
94%
50%B
26%Blog
Game system that
lets you chat
online
Private profile on
a networking site
Public profile on a
networking site
Cellphone or other
texting device
IM screen-name
Personal email
address
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)
More teens, especially 16-17s, creating onlineprofiles and volunteering personal information
Q.3: Which of the following do you have?
DETAILED FINDINGS
> The big story is the rise in thenumber of teens with profiles onsocial networking sites such asMySpace, Friendster, etc.
> 71% report having a profileup 10points from a year ago.
> Blogging has dropped eight points,
likely supplanted by teens postingcomments and personal informationon their own and each others profilepages.
> Personal email and IM screen-names remain commonplace forteens.
> Cell phone penetration among 13-17s has increased significantlysince 2006, up to 71% from 63%.
TEENS ONLINE ACTIVITIES & PRESENCE
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
-8
+8
Have anyprofile:
2006: 61%
2007: 71%
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16March 2007Cox Communications Teen Internet Safety Survey Wave II
Half or more teens post detailed informationabout themselves online
Q.4: What type of information do you post online?
>An alarming percentage of teensreported they post informationonline about the city where they live(58%) and the name of their school(49%).
> Percentages were significantly higheramong older teens (70% and 64%,respectively).
> Nearly two-thirds (64%) post photosor videos of themselves.
> Girls and older teens, in particular,said they have uploaded personalpictures to the Internet.
> One-fourth of teens reportedposting a fake age online.
> Nearly one in 10 teens (8%) haveposted their cell phone number.
WHAT DO TEENS POST ONLINE?
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.10%7%
27%
39%
52%
51%
59%
61%
7%
27%
50%
50%
58%
65%
8%
25%
49%
56%
58%
64%
69%
64%C
61%C
70%C
71%C
23%
79%C
70%A
48%
61%A
55%
23%
72%A
62%B
10%Cellphone number
A fake age
Name of my
school
Photos of videos
of friends
City where I live
Photos or videos
of myself
My real age
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)
DETAILED FINDINGS
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17March 2007Cox Communications Teen Internet Safety Survey Wave II
4%
12%
16%
68%
8%
17%
8%
16%
19%
69%
14%C
22%C
71%
23%C
15%
71%
21%
68%
17%
8%Actually met
someone I had only
talked to online
Considered
meeting someone I
had only talked to
online
Been harassed or
bullied online
Received personal
messages from
someone I didn't
know
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)
However, teens growing more cautious aboutmeeting people they only know from online
Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts)from someone you dont know?
Q.7: Have you ever considered meeting with someone whom you had only talked to online?
Q.8: Have you ever actually met with someone whom you had only talked to onl ine?
Q.15: Have you ever been harassed or bullied online or in real life?
> It remains routine for young people toreceive personal messages online fromsomeone they dont know (69%).
> Nearly one out of five teens (19%)report theyve been harassed or bulliedonline.
> However, more teens in 2007 arekeeping their keyboards betweenthemselves and those they dont know.
> 16% said theyve considered meetingsomeone theyve only talked to online(down from 30% in 06).
> 8% have actually met someone they onlyknew online (down from 14% in 06).
TEENS EXPERIENCE WITH POTENTIAL
ONLINE THREATS
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
-8
-14-17-11-12-17-6
-9
-5
-5
-7
DETAILED FINDINGS
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18March 2007Cox Communications Teen Internet Safety Survey Wave II
Teens with public online profiles facegreater exposure to Internet risks
Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts)from someone you dont know?
Q.7: Have you ever considered meeting with someone whom you had only talked to online?
Q.8: Have you ever actually met with someone whom you had only talked to onl ine?
Q.15: Have you ever been harassed or bullied online or in real life?
> Compared to teens without profileson social networking sites, more 13-17s who have public profiles onsites such as MySpace, Friendster,and Xanga have:
> Received personal messages from
someone they dont know.> Been harassed or bullied online.
> Considered meeting people theyveonly talked to online.
>Actually met someone theyve onlytalked to via the Internet.
TEENS EXPERIENCE WITH POTENTIAL
ONLINE RISKS
(Teens with a public online profile vs. teens without a profile)
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
4%
10%
63%
14%
25%B
23%B
13%B
77%B
Actually met
someone I had only
talked to online
Considered meeting
someone I had only
talked to online
Been harassed orbullied online
Received personal
messages from
someone I didn't
know
(A) Public Networking Site Profile (501)(B) No Profile on Networking Site (569)
DETAILED FINDINGS
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19March 2007Cox Communications Teen Internet Safety Survey Wave II
But, teens learning better to ignore onlinemessages from senders they dont know
Q.6: When someone whose name you dont recognize contacts you online (email , IM, text, or chat messages), do you usually
> Though teens may not tell adults or
others when they receive onlinemessages from someone they dontknow, more of them said theyusually opt to ignore thesemessages, compared to 2006.
> Only respond to ask who the personis: down to 60% from 72%.
> Ignore messages: up to 57% from47%.
> Reply and chat: down to 31% from40%.
> More girls and younger teenswhoalso tend to be the most victimizedonlineremain cautious about
talking to someone they dont know,either by ignoring them, blockingthem, or telling adults.
TALKING ONLINE TO SOMEONE YOU
DONT KNOW
(Among teens who have received messages from someonethey dont know)
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.9%
26%
39%
56%
23%
34%
43%
49%
58%
21%
31%
39%
40%
57%
60%
33%
42%
48%
66%C
39%C
62%C
43%D
29%D
63%b
43%A
38%
64%A
26%37%B
19%Tell a trusted adult
Reply to the
messages or chat
with them
Block them from
sending any more
messages
Not mention it to
anyone
Ignore their
messages
Only respond to
ask who they are
TOTAL (743)(A) Males (364)(B) Females (379)(C) Ages 13-15 (439)(D) Ages 16-17 (304)
-12
+10
+8
-9
DETAILED FINDINGS
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
20
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior
> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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21March 2007Cox Communications Teen Internet Safety Survey Wave II
42%
41%
41%
42%
42%
21%
18%
18%
21%
19%
Ages 16-17
Ages 13-15
Females
Males
TOTAL
Unsafe Safe
One out of five 13-17s report that postingpersonal information and photos online is safe
Q.9: How safe or unsafe do you think it is for someone to have their personal information or photos on a public blog or
networking site (like MySpace, Friendster, Xanga, etc.)?
> Though concerned about talking topeople they dont know on theInternet, teens appear to be lessworried when it comes to postinginformation about themselvesonline.
>About 21% said that it is safe to postpersonal information, includingphotos, online.
> Only 28% of teens with a publicprofile said posting information wasunsafe; yet 53% of those without aprofile said posting information wasunsafe.
HOW SAFE DO TEENS THINK IT IS TO
POST PERSONAL INFORMATION ONLINE?
(Very/Somewhat Unsafe vs. Somewhat/Very Safe)
Note: Significant changes vs. 2006 shown in yellow.
DETAILED FINDINGS
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22March 2007Cox Communications Teen Internet Safety Survey Wave II
15%
9%
10%
12%
11%
41%
33%
34%
39%
36%
Ages 16-17 (D)
Ages 13-15 (C)
Females (B)
Males (A)
TOTAL
Not at all concerned Not very concerned
Teens concerns about others using theirpersonal information down 10 points from 06
Q.13: How concerned are you that someone will use personal information that you posted online (including photos or videos) in
a way you dont want them to?
> Nearly half of teens (47%) said theyare not concerned about otherpeople using personal informationposted online in ways they dontwant them to (vs. 37% in 06).
> Though more younger respondents
and girls reported some degree ofconcern, the unconcernedamongthese groups rose nine to 12 pointsin the past year.
HOW CONCERNED ARE TEENS THAT
OTHERS WILL USED THEIR PERSONALINFORMATION?
(Bottom-two-box scores)
Note: Letters are used to represent segments for statistical testing;
a capital letter signifies a value significantly higher at the 95%
confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
+1047%
51%B
44%
42%
56%C
+7
+12
+9
+12
DETAILED FINDINGS
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23March 2007Cox Communications Teen Internet Safety Survey Wave II
17%
11%
12%
15%
14%
36%
34%
34%
35%
35%
Ages 16-17 (D)
Ages 13-15 (C)
Females (B)
Males (A)
TOTAL
Not at all concerned Not very concerned
Half of teens reportedly unfazed by the prospectthat posting information online might negativelyaffect their future
Q.14: How concerned are you that posting your personal information (including photos or videos) online could have a negative
effect on your future?
> Fully 49% of teens said they wereunconcerned that posting personalinformation online might impact theirfuture in undesired ways.
> Fewer than one out of four (22%)
said they were very or extremelyconcerned.
> More girls than boys reportedconcerns (26% vs. 19%).
> More 13-15s than 16-17s reportedconcerns (25% vs. 19%).
HOW CONCERNED ARE TEENS T
HATPOSTING INFORMATION ONLINE MIGHT
NEGATIVELY AFFECT THEIR FUTURE?
(Bottom-two-box scores)
Note: Letters are used to represent segments for statistical testing;
a capital letter signifies a value significantly higher at the 95%
confidence level (lowercase at 90%). New question, not asked in
2006.
49%
50%
46%
45%
53%C
DETAILED FINDINGS
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
24
>Background and Research Objectives
>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior
> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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25March 2007Cox Communications Teen Internet Safety Survey Wave II
37%
43%25%
29%B
21%
36%C
18%
31%
51%D
49%A
Little or Nothing A lot / Everything
Family awareness about teens onlineactivities significantly up from 06
Q.10: How much do your parents or guardians know about where you go and what you do on the Internet?
> Despite their increasinglynonchalant attitudes about postinginformation online, more teensoverall said their parents know alot or everything about what theydo on the Internet.
> Only about one-fourth reported theirparents know little or nothing aboutwhat they do online (down from 33%last year).
>Again, more younger teens and girlssaid their parents are aware of theirInternet activitiesthough 16-17sreported significant increases in
parental awareness since 06.
HOW MUCH DO TEENS PARENTS KNOW
ABOUT WH
AT TH
EY DO ONLINE?(Parents Know Very Little or Nothing vs. Parents Know A Lot or
Everything)
Note: Significant changes vs. 2006 shown in yellow.
TOTAL
Males (A)
Females (B)
Ages 13-15 (C)
Ages 16-17 (D)
-8
-7
-9
-5
-12
+4
+6
+8
DETAILED FINDINGS
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More teens report their parents are talking tothem about dangers of sharing personalinformation on the Internet
Q.12: In just the past year, have your parents or guardians talked to you about the potential dangers of sharing personal
information with people on the Internet?
> Three out of four teens (75%) saidthat their parents have discussedpotential dangers of postingpersonal information online withthem in the past year.
> Girls and young teens, in particular,
report that their parents have talkedto them, however, discussions areup significantly this year amongboys and older teens as well.
HAVE PARENTS TALKED TO TEENS
RECENTLY ABOUT SHARING
INFORMATION ONLINE?
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
18%
22%
25%
75%
35%C
65%
82%D
78%A
72%
28%B
No
Yes
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)
+5
+5
+6
+9
DETAILED FINDINGS
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27March 2007Cox Communications Teen Internet Safety Survey Wave II
12%
38%
15%
36%
18%
42%
41%
27%
46%C
26%C
50%D
45%A
40%
21%B
43%
NO, not
discussed
YES,
discussed
internet safety
a little
YES,
discussed
internet safety
a lot
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)
More teens report parents talking to thema lot about safety
Q.11: Have your parents or guardians talked to you about Internet safety?
> Though one out of five teens (18%)said their parents have never talkedto them about Internet safety, 41%report that their parents have talkedto them a lot (up from 36% in 06).
HOW MUCHHAVE PARENTS TALKED TO
TEENS?
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
+5
+6
+5
-4
-5
-8
-4
DETAILED FINDINGS
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28March 2007Cox Communications Teen Internet Safety Survey Wave II
41%
62%AB
61%AB
52%A
50%A
36%
Unconcerned that
online postings
may have a
negative impact
on my future
Unconcerned
someone will use
my online
postings in a way I
don't want
(A) Discussed Internet Safety A Lot With Family (436)
(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)
Limited parental involvement fosters lesscautious attitudes among teens
Q.13: How concerned are you that someone will use personal information that you posted online (including photos or videos)in a way you dont want them to?
Q.14: How concerned are you that posting your personal information (including photos or videos) online could have a negative
effect on your future?
> Nearly two-thirds of 13-17s whohave not discussed Internet safetywith family members said they wereunconcerned about postinginformation online and unworriedabout potential negative effectsposting may have on their future.
> More teens whose parents havetalked to them a lot about Internetsafety said they were very orextremely concerned about othersusing their information in ways theydont want (32% vs. 13% whoseparents had not talked to them) orabout potential negative effects on
their future (34% vs. 16% whoseparents had not talked to them). [notcharted]
HOW CONCERNED ARE TEENS ABOUTPOSTING PERSONAL INFORMATION
ONLINE?
(Bottom-two-box scores)
Note: Letters are used to represent segments for statistical testing;
a capital letter signifies a value significantly higher at the 95%
confidence level (lowercase at 90%).
DETAILED FINDINGS
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29March 2007Cox Communications Teen Internet Safety Survey Wave II
72%
24%
76%
46%
58%Ab
73%
92%AB
40%A
96%A
33%A
94%A
84%A
50%A
34%
32%A
49%44%
39%
70%
32%
90%
Blog
Game system that
lets you chat
online
Private profile on
a networking site
Public profile on a
networking site
Cellphone or other
texting device
IM screen-name
Personal email
address
(A) Discussed Internet Safety A Lot With Family (436)(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety Wi th Family (190)
Family conversations continue to help reduceteens exposure to potential online risks
Q.3: Which of the following do you have?
> Among teens whose parents havetalked to them a lot about onlinesafety, only about 39% reported thatthey have a public profile on asocial networking site.
> 58% of 13-17s whose parents havenot spoken with them said they have
a public profile.
TEENS ONLINE ACTIVITIES & PRESENCE
Note: Base sizes for charted segments are noted (in parentheses)
in charts legend. Letters are used to represent segments for
statistical testing; a capital letter signifies a value significantly
higher at the 95% confidence level (lowercase at 90%).
Significant changes vs. 2006 shown in yellow.
Public profile:
Parents know some/a lot aboutwhat I do online: 43%
Parent know little/nothnigabout what I do online: 59%
DETAILED FINDINGS
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30March 2007Cox Communications Teen Internet Safety Survey Wave II
7%
59%
57%A
52%
65%A
68%A
28%
71%a
8%
67%A
66%A
72%A
58%
26%
10%a
55%A39%
55%
48%
23%
64%
Cellphone
number
A fake age
Name of my
school
Photos or videosof friends
City where I live
Photos or videos
of myself
My real age
(A) Discussed Internet Safety A Lot With Family (436)(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)
5%
27%AB
73%A
20%A
12%A
72%A
19%A
10%A
18%
16%
65%
12%
Actually met
someone I had
only talked to
online
Considered
meeting
someone I had
only talked to
online
Been harassed
or bullied online
Received
personal
messages from
someone I didn't
know
(A) Discussed Internet Safety A Lot W ith Family (436)
(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)
Fewer teens whose parents have talked to them about
online safety post personal information or consider
meeting people they only know from the Internet
Q.4: What do teens post online?
Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts) from someoneyou dont know?
Q.7: Have you ever considered meeting with someone whom you had only talked to online?
Q.8: Have you ever actually met with someone whom you had only talked to online?
Q.15: Have you ever been harassed or bullied online or in real life?
TEENS EXPERIENCE WITH POTENTIAL
ONLINE THREATS
Note: Letters are used to represent segments for statistical testing;
a capital letter signifies a value significantly higher at the 95%
confidence level (lowercase at 90%).
WHAT DO TEENS POST ONLINE?
DETAILED FINDINGS
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CONTENTS
March 2007Cox Communications Teen Internet Safety Survey Wave II
31
>Background and Research Objectives>Methodology
> Sample Composition
>Executive Summary
>Detailed Findings
> Teen Online Behavior
> Teen Perceptions of Internet Safety
> Families Talking to Teens about Internet Safety
>Appendix
> Respondent Profiles
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32March 2007Cox Communications Teen Internet Safety Survey Wave II
APPENDIX: DEMOGRAPHICSAMPLE PROFILE
Q16.: What state do you live in?
Q18.: Which of the following best describes where you live?
EAST25%
MIDWEST
25%
SOUTH28%
WEST23%
GEOGRAPHIC REGION COMMUNITY TYPE
Note: Base sizes for charted segments are noted (in parentheses) in
charts legend.
49%
23%
27%
22%
50%
27%
19%
52%
30%
25%D
26%
49%
28%
52%
21%Rural /
Small
Town
Suburbs /
Near City
Urban /
City
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)
(D) Ages 16-17 (428)
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33March 2007Cox Communications Teen Internet Safety Survey Wave II
ETHNICITY(Multiple Responses Allowed)
APPENDIX: DEMOGRAPHICSAMPLE PROFILE
Q.19: Which of the following best describes your family?
Note: Base sizes for charted segments are noted (in parentheses) in
charts legend.
5%
9%
7%
6%
7%
10%
6%
76%
11%C
11%
70%
8%c
81%D
5%
13%A
74%
7%
79%b
8%
8%
Other
Hispanic/
Latino
Black/ African
American
White/
Caucasian
TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)