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A 58-Year-Old Media Startup
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DALAI LAMA SMASANIDR S RADHAKRISHNAN
NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENKM MUNSHI
RAJAJI
Rich Legacy
Started in 1956 by C ‘Rajaji’ Rajagopalachari, India’s lastGovernor General, Statesman and Mahatma Gandhi’s‘Conscience Keeper’
Renewed Spirit
Re-launch in digital and print for the 21st centuryIndian. A ‘Big Tent’ of reasoned liberal centre-rightviews and discourse
WHO WROTE FOR SWARAJYA
SOME THOUGHT LEADERS
DALAI LAMA SMASANIDR S RADHAKRISHNAN
NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENKM MUNSHI
RAJAJI
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67 years of Socialist & Populist Discourse has created..
20% of world’s poor live in India
100m Indians will live in urbanslums by 2017*
Ranks 135 in HDI**
Consumes 12% of govt revenue receipts
India ranks 142 out of 189 countriesin “Ease of Doing Business”
Takes 7 years to close a business
1420 days to enforce a contract*
TO ALLOW AN OVERWHELMINGLY
YOUNG NATION TO PUNCH IN ACCORDANCE WITH ITS TRUESPEC
Socially
Politically
Economically
C
ulturally
Mind-Numbing Bureaucracy A Poor Country
Vote Bank & Identity based Crumbling Institutions: LHealth, Education…
Truncated Individual Lib
Mistrust of Business
No cultural rootedness
Venal Politics That’s A Polity with
TIME TO
CHANGETHIS DISCOURSE!
* World Bank Report on Ease o
** UNDP H
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AN INDEPENDENT MEDIA PRODUCTDaily Digital Platform
Monthly Print Magazine [Coming Early 2015]
TARGET GROUP
Young Indians invested in an Idea of India thatstrong, confident and inclusive
ENGAGEMENT MODEL
Digitally native with strong social media footp
community engagement
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In 2009, some members of Team #Swarajya started Centreright.in (CRI), the only Indian centre-right
digital commentarial promoting high quality discourse. CRI is now merged with #Swarajya
Swarajyamag.com
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Beta version of the Digital Platform swarajyamag.com
launched on 18 September 2014
✓ Daily commentary, insta-opinions, blogs
✓Over 40,000 pages of archival material from Rajaji’s Swarajya
✓ Strong community engagement through quizzes, polls and contests
✓ Top contributors from around the world
✓ Inclusive platform: readers are part of the commentariat
200k+
Likes &
Engagements
Tw
1mil+
Pageviews A
Pu
..and growing
In one month of ope
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#Swarajya - What They’re Saying
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Bibek Debroy
SOME THOUGHT LEADERS WHO WRITE FOR NEW SWARAJYA
Swapan Dasgupta Ashok Malik Arvind Virmani Surjit Bh
Jerry Rao Sanjeev Sanyal Arnab Ray Ramachandra Guh
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The Board will guide, criticize and provide a strong intellectual bulwark for project
JERRY RAO
Founder and formerCEO of IT giant MPhasis,former head of Citibank’sGlobal TechnologyDevelopment Division.Executive Chairmanof Value and BudgetHousing Corporation
SURJIT BHALLA
Princeton economist whohas been associated withRand Corporation, theBrookings Institution, andthe World Bank. He runsemerging markets assetmanagement firm Oxus
BIBEK DEBROY
Cambridge economist andIndologist. His ongoing10-volume translation ofThe Mahabharata isone of the most seminalworks in contemporaryIndology
SWAPAN D
Oxford histoveteran journauthoritativethe Indian rig
MANISH SABHARWAL
Chairman of TeamleaseServices, India’s largeststaffing and training firm. AWharton MBA, he serves onvarious state and centralgovernment committees oneducationand employability
Our Editorial Advisory Board
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SANDIPAN DEBEDITORIAL DIRECTOR
An IIT-IIM graduate,
Sandipan is apopular columnistwith Mint. He wasthe founding Editorof Open magazine,Editor of Financial
Express andManaging Editor of
Outlook
PRASANNA VISWANATHANCEO
An EnterpriseApplication Architectforclose to 15 years with,Cognizant, Oracle andHoneywell. Formereditor of centreright.in (CRI)
AMARNATHGOVINDARAJANPUBLISHER & CDO
A Software ProductManager with ADITI,Symphony Teleca andothers for 6 years.Former editor ofcentreright.in (CRI).
Amar willhandle Swarajya’s
digital operations
N MUTHURAMANCFO
An IIM-B alumnus,
Muthu runsRiver bridge
Capital, a boutiqueinvestmentbanking firm. Hewas formerly thedirector of ratingsat CRISIL, India’s
premier ratings firm
PRANAB DUTTACREATIVE CONSU
The founder of desi
firm Great Latitude,is a pioneering grapdesigner who has dea host of Indian newspapersand magazines suchas Outlook, Tehelka
Indian Express and
India Today
The #Swarajya Team
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Rupa Subramanya
Editor-at-Large.
Rupa is a Mumbai-basedeconomist, policyanalyst, commentatorand co-author of‘Indianomix: MakingSense of Modern India’
(Random House India,2012)
Surajit Dasgupta
National Affairs Editor
A journalist who hasworked with TheStatesman, The Pioneerand Money Life. He wasa founding member ofthe Aam Aadmi Party
Aravindan Neelak
Contributing Editor
Co-author of the acbook "Breaking Indipopular science wriTamil.
#Swarajya Editorial Team
Padma Rao Sundarji
Foreign Affairs Editor
A foreign correspondentsince over two decades,she headed the SouthAsia bureau of DerSpiegel for 14 years till2012
Seetha Parthasarathy
Contributing Editor.
A Senior Journalist with25 years experience inreputed newspapers andbusiness magazines.Author of "The BackroomBrigade”
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YOU SHOULD SUBSCRIBE IF YOU
Believe in freemarkets
Believe in Individual libertyunmediated by the State
Believe in individualenterprise
Believe in a seculathat does not pan
Believe that the government has no businessto be in business
Believe that India is not just a nationbut an ancient multi-cultural civilisation
Want an independent voice notanother mouthpiece
Want to be part of a discourse about anew India
Know you have had enoSocialism
Believe that India’s tryst with destinyhas been subverted
Believe that the time has come for Indiato take its rightful place
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GET SWARAJYA, YOUR BIRTHRIGHT!
✓ 12 Print Issues Starting January 2015
✓ Full Access to Swarajya Digital✓ Full Access to 40,000 pages of Swarajya Arch
✓ Two passes for Swarajya Events (2015)
✓ Participation in Swarajya hosted digital event
✓ One Swarajya merchandise item of your choi
✓ Specially curated collector’s edition of Swarajfeaturing the best of Swarajya archives
All for the annual price of INR 1,500 (or US
*including delivery.
Logon to our website for more details
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20 Nov 2014
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