SWOT ANALYSIS OF JAPAN
SUBJECT:-OGFAA DATE:-25/10/2012SUBMITTED BY: AJOY DEY (01)KULBHUSHAN (11)KUSHAL (12)SANDEEP (22)
ECONOMY OF JAPAN
• The economy of Japan is the third largest national economy in the world after the United States and the People's Republic of China.
• Japan is the world's 3rd largest automobile manufacturing country.
• Exports – Commodities: machinery and equipment, motor vehicles, semiconductors, chemicals
• Imports – Commodities: machinery and equipment, fuels, foodstuffs, chemicals, textiles, raw materials (2001)
Exports(2011 est.)$788 billion• Export Goods
• Motor Vehicles 13.6%• Semiconductors 6.2%• Iron And Steel
Products 5.5%• Auto Parts 4.6%• Plastic Materials 3.5%• Power Generating
Machinery 3.5%• Main Export Partners
• China 19.7%• Us 15.5%• South Korea 8%• Hong Kong 5.2%• Thailand 4.6%
Imports(2011 est.)
$808.4 billion• Import Goods
• Petroleum 15.5%• Liquid Natural Gas
5.7%• Clothing 3.9%• Semiconductors 3.5%• Coal 3.5%• Audio And Visual
Apparatus 2.7%• Main Import Partners
• China 21.5%• Us 8.9%• Australia 6.6%• Saudi Arabia 5.9%• UAE 5%• South Korea 4.7%
TOP 10 MARKETS FOR TEXTILE AND APPAREL
COUNTRY TOP 3 PRODUCT EXPORTS
1)CANADA HS 61 HS 62 HS 572)MEXICO HS 59 HS 57 HS 613)HONDURAS HS 52 HS 55 HS 544)CHINA HS 55 HS 56 HS 545)DOMINICAN REPUBLIC HS 52 HS 62 HS 556)JAPAN HS 61 HS 62 HS 567)EL SALVADOR HS 60 HS 52 HS 618)UNITED KINGDOM HS 60 HS 61 HS 5410)BELGIUM HS 56 HS 55 HS 54
APPAREL IMPORTS AND EXPORTS BY COUNTRY
JAPAN TEXTILE EXPORT
TOP THREE SELLING EXPORT PRODUCT HS 61- KNIT HS 62-NON KNIT HS 56- FELT/SPECIALITY YARN
TEXTILE AND TRADE WITH JAPAN(RANK-6)
Strength
Strength
RANK OF JAPANESE DESIGNERS IN DESIGNER RANKING 2005
RANK ON OCTOBER 2005
4) YOHJI YAMAMOTO
11) COMME DES GARCONS
18) JUNYA WATANABE
27) ISSEY MIYAKE
39) UNDERCOVER
52) TSUMARI CHISATO
RANK ON OCTOBER 1988
3) YOHJI YAMAMOTO
10) ISSEY MIYAKE
11) COMME DES GARCONS
16) ATSURO TAYAMA
21) JUNYA WATANABE
COMPARISON OF GLOBAL SALES p.a.
CORPORATION HENNES & MAURITZ
GAP INDITEX FOREVER 21 FASTRETAILING
PRINCIPAL OFFICE
SWEDEN U.S SPAIN U.S JAPAN
DEVELOPED BRAND
H&M GAP,OLD NAVY
ZARA FOREVER 21,etc
UNIQLO
SALES(MILLION YEN)
1,125,200 1,415,600 1,415,700 163,200 685,000
GROSS MARGIN RATIO
61.5% 37.5% 56.8% - 49.9%
OPERATING INCOME(MILLION YEN)
255,400 150,200 218,800 - 108,600
NUMBER OF STORE (IN JAPAN)
2000 (7) 3149(121) 4264(43) 460(1) 2173(1326)
WEAKNESS
• Shipment of Japanese textile industry have decreased to about one-third of those at peak.
• After the Lehman shock, in particular, the production level decreased sharply. Prices are becoming lower.
• In the global cost reduction competition, production of general-purpose materials by china is increasing.
• The aging of worker is progressing and enterprises depend on foreign trainees. Human resources are seriously declining.
WEAKNESS
• Most apparel products are imported. Few products are exported.
• The long and complicated supply chain prevents smooth collaborations.
OPPORTUNITIES
• To end its dependency on domestic demand and to exploit growing overseas markets focusing on those in Asia after careful preparation.
• To apply textile materials and technologies to a broad range of industrial fields out of the apparel industry, so as to enlarge the textile market.
OPPORTUNITIES
• To have the fashion industry take large steps toward a major position in the cultural industry, which is expected to be a future growing industry.
• To promote collaborations among entrepreneurs for mutually making use of their advantages in severe international competition, where enterprises from emerging economies are rising.
CHANGES FOR DEVELOPMENT
FUTURE DIRECTIONS• Integral approach of
various product from designer brands to real clothes and of all industries related to life and culture to meet demand of overseas customers
• Enhancement of business ability in addition to sensitivity.
• Safety, peace of mind and sensitivity should be formed into additional values in order to end cost reduction competition.
ACTIONS BY YHE GOVERNMENT• Publicity to overseas
market together with other industries related to life and culture and branding.
• Supporting creation of overseas permanent business bases.
• Support the value addition through frame work to ensure traceability.
Threats
• High Cost of Manpower is main threat to textile industry in Japan.
• Competition from other developing countries, especially China.
• Geographical Disadvantages. • To make balance between price and quality.
REFERENCES
• JOURNAL DU TEXTILE (FRANCE) DATED SEP 26,2005
• WWW.WIKIPEDIA.ORG
THANK YOU