1. Hill + Knowlton Strategies 2015 SXSW 2015; WHAT GIVES? Hill
+ Knowlton Strategies 2015
2. Hill + Knowlton Strategies 2015 @vikkichowney Hill +
Knowlton Strategies 2015 +
3. Hill + Knowlton Strategies 2015 SXSW = FOMO Hill + Knowlton
Strategies 2015 +
4. Hill + Knowlton Strategies 2015 +
5. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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6. Hill + Knowlton Strategies 2015 +
7. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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8. Hill + Knowlton Strategies 2015 "We never set out to make a
better taxi service. We want to make car ownership unnecessary, and
we're relentlessly innovating to bring price down Hill + Knowlton
Strategies 2015 +
9. Hill + Knowlton Strategies 2015 +
10. Hill + Knowlton Strategies 2015 500 different sensors
between the car and the driver Hill + Knowlton Strategies 2015
+
11. Hill + Knowlton Strategies 2015 Much of ISISs social media
success can be attributed to a relatively small group of
hyperactive users, numbering between 500 and 2,000 accounts, which
tweet in concentrated bursts of high volume Hill + Knowlton
Strategies 2015 +
12. Hill + Knowlton Strategies 2015 +
13. Hill + Knowlton Strategies 2015 "By the time today's
five-year-olds are 16, they won't need a doctor to diagnose" Hill +
Knowlton Strategies 2015 +
14. Hill + Knowlton Strategies 2015 Those who 'take health into
their own hands' cost 31% less to treat +
15. Hill + Knowlton Strategies 2015 900,000 DNA samples
recorded so far Hill + Knowlton Strategies 2015 +
16. Hill + Knowlton Strategies 2015 wearables?
17. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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18. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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20. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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21. Hill + Knowlton Strategies 2015 +
22. Hill + Knowlton Strategies 2015 WHAT WERE SAYING, NOT HOW
WERE SAYING IT Hill + Knowlton Strategies 2015 +
23. Hill + Knowlton Strategies 2015 Brands must learn to edit.
Tyler Brule, Monocle Hill + Knowlton Strategies 2015 +
24. Hill + Knowlton Strategies 2015 QUALITY > QUANTITY
+
25. Hill + Knowlton Strategies 2015 DIVERSITY ROBOTS Hill +
Knowlton Strategies 2015 +
26. Hill + Knowlton Strategies 2015 "We need to break this
obscene habit of pattern-recognition" +
27. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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28. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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30. Hill + Knowlton Strategies 2015 + Hill + Knowlton
Strategies 2015
31. Hill + Knowlton Strategies 2015
32. Hill + Knowlton Strategies 2015 Im kind of dealing with a
bit of an existential crisis here. Am I alive? Will I die? Hill +
Knowlton Strategies 2015 +
33. Hill + Knowlton Strategies 2015 +
34. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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35. Hill + Knowlton Strategies 2015 1. Hire people who know how
to wrangle data +
36. Hill + Knowlton Strategies 2015 Data Scientist Familiar
with code and uses technology to scour data sets to create
actionable intelligence usually in the form of data vsiualisations
Traditional Researcher Doesnt necessarily use code or technology to
manipulate data sets +
37. Hill + Knowlton Strategies 2015 Collection Utilising
browsers, sensors, devices etc to collect information Loading
Taking that data in the form of excel, csv, or sql and loading it
to a place where it interacts with a programme (like Wolfram
Mathematica) Wrangling Cleaning the data and resolve, corrupt,
missing, and irrelevant data and starting to group related data
Visualisation Interpreting the data and presenting it in an easily
digestible format Modelling formalise understanding of the data and
start to make predictions Deploying extracting value from the data
by deploying putting in the public space in some capacity Hill +
Knowlton Strategies 2015 +
38. Hill + Knowlton Strategies 2015 1. Hire people who know how
to wrangle data 2. Make mistakes early +
39. Hill + Knowlton Strategies 2015 +
40. Hill + Knowlton Strategies 2015 Talk to actual humans Dont
give up immediately Get out in the field +
41. Hill + Knowlton Strategies 2015 Mistakes arent expensive if
you make them early Hill + Knowlton Strategies 2015 +
42. Hill + Knowlton Strategies 2015 1. Hire people who know how
to wrangle data 2. Make mistakes early 3. Partner up +
43. Hill + Knowlton Strategies 2015 Curiosity is the basis of
all creativity Curiosity informs your taste; you have a better
chance of doing something original and authentic if you look
outside your bubble You never know when the dots are going to be
joined, or how and what will inspire your next project Hill +
Knowlton Strategies 2015 +
44. Hill + Knowlton Strategies 2015 I look for people who can
write stories I wouldnt even be capable of imagining. And thats
because their backgrounds and their visions are so different from
mine Hill + Knowlton Strategies 2015 +
45. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
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46. Hill + Knowlton Strategies 2015 La Maison Content
distributed by Conde Nast & Google Vogues design director to
oversee content creation Google provides trend analysis Publicis
provides strategic input from LBI, Razorfish and Rosetta Hill +
Knowlton Strategies 2015 +
47. Hill + Knowlton Strategies 2015 1. Hire people who know how
to wrangle data 2. Make mistakes early 3. Partner up 4. Think
brand, not product +
48. Hill + Knowlton Strategies 2015 Hill + Knowlton Strategies
2015 +
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50. Hill + Knowlton Strategies 2015 + Hill + Knowlton
Strategies 2015
51. Hill + Knowlton Strategies 2015 AIRBNB is no longer be
about where you stay, but what you do and whom you do it with while
you are there. Were reimagining the entire trip. Its a $6 trillion
travel industry. Brian Chesky, CEO. Hill + Knowlton Strategies 2015
+
52. Hill + Knowlton Strategies 2015 Issue One Winter 2014
London | Seoul | San Francisco + Hill + Knowlton Strategies
2015
53. Hill + Knowlton Strategies 2015 1. Hire people who know how
to wrangle data 2. Make mistakes early 3. Partner up 4. Think
brand, not product 5. Distribute, dont pull +
54. Hill + Knowlton Strategies 2015 200m visitors a month to
its websites 18.5 billion impressions from Facebook, Twitter and
Pinterest Hill + Knowlton Strategies 2015 +