Synthesis
MEDIA LITERACY FOR ELEMENTARYSCHOOL TEACHERS (ML4T)
University of Zagreb, CroatiaMay 11 - 15, 2015
Igor KanizajRenee Hobbs
Media Literacy Leaders in Croatia
View and Discuss our Talk Shows
BrainPop.com Media Literacy
Being Responsible as a Producer and Consumer
The Signmaker’s Assistant by Ted Arnold
Media literacy is an
expanded conceptualization of literacy
Media literacy is the
ability to access, analyze, create, reflect and take action using media texts, tools and
technologies
PEER-TO-PEER FILE SHARING
Day 1
Media literacy is a response to the contemporary cultural environment
Media literacy enables people to be lifelong learners
Media literacy is an expanded conceptualization of literacy
Media literacy educators use a wide variety of instructional practices to advance five core competencies
Media literacy educators are passionate about its transformative value and research is demonstrating its effectiveness
LOVE HATE
PRINT VISUAL SOUND DIGITAL
Everyone has a love-hate relationship with media, technology and popular culture
ACCESS
expanding the concept of literacy
PEER-TO-PEER FILE SHARING
Day 2
Consumer culture is an ideology that operates from cradle to grave
Children need practice to recognize how messages are designed to inform, entertain and persuade
Propaganda can be used for beneficial or harmful purposes
Advertising links products with feelings by using many techniques to appeal to our identity and our emotions
Media literacy educators use creative strategies to help children develop critical thinking skills about advertising, persuasion and propaganda
PEER-TO-PEER FILE SHARING
Days 3 & 4
Media analysis and production projects can be done with “low tech” or “high tech” texts and tools
Media production activities build problem-solving, creativity, critical thinking, communication & collaboration skills
When we create media, we appreciate how carefully messages are constructed and how deadline pressures may affect quality
Creating media messages is a pedagogy of learning that promotes intellectual curiosity and high levels of engagement
Media literacy can be integrated into all the subject areas of the elementary curriculum
Key Concepts of Media Literacy
Messages are Representations
Messages Influence our Attitudes and Behaviors
People Interpret Messages Differently
Messages Use Different Codes and Conventions
Messages Have Economic &
Political Power
ACCESS
expanding the concept of literacy
Thank You!