Advanced Tactics to Maximize
SEO Opportunity
Rand Fishkin, CEO & Co-founder, SEOmoz
What’s Next DC, January 2011
Shares + Tweets = Rankings at Google/Bing
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
SEO is Still Under-Invested
http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777
PPC = ~85%of spend
SEO = ~15%of spend
1 Billion Searches / Day;
1 Billion Searchers / Week
Google has Happy Searchers;
“Noise” is their Primary Complaint
http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064
http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
What Matters in the Rankings
http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong
Great Content ≠ Great Rankings
The web's link graph isn't a meritocracy - like everything else in
life, it's a popularity contest. Those who find the best ways to
distribute, promote and market their works to the audience
most likely to share it are going to succeed much more so than
just the "great content" producers.
http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use
Repointing w/ 301s + Rel Canonical
http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
Saving Lost “Juice” to Errors
http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name
Build a Platform for UGC; Incent Sharing
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
Video Search + Video XML Sitemaps
Rand Fishkin, CEO & Co-Founder, SEOmoz
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: [email protected]