+
T.A.K.E Public
Relations
Celebrate Willow Glen
… A PR Campaign for the Willow Glen Business District
+ Today’s
Presentation
o Why does Willow Glen need a PR plan?o Goals for Willow Gleno Strategies o Budgeto Evaluationo Questions & Answers
* Page number at bottom of each slide to follow along in written plan
T.A.K.E
Public
Relations
+
Why PR is needed?oTo gain loyal Willow Glen visitors
oTo build an economically strong business district
oRestore Willow Glen back to their Golden Days
* Page 3
+ Goal
Downtown Willow Glen to become the most desirable area for dining, shopping and entertainment.
* Page 4
+
Celebrate Willow Glen
+Target Audiences
oResident
oFamily
oYouth
oBusiness* Page 5
+ Objectives
oCommunicate
oAwareness
oEvents* Page 6
+Willow Glen Monthly Contests
o Mailing List
o Participation from business
oTie into events & themes
Cutest Dog
Contest
Month of
August* Page 12
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Making Willow Glen the # 1 destination for all graduation celebrations
GradsCelebrate
WithWillow Glen
*Page 12
+First Thursdays Street Fair
Click icon to add pictureoContests
oLive Entertainment
oFood
oVendors * Page 9
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* Page 15
Proposed Budget
Personnel Cost 57 %Hard Cost 20 %Events 23 %
57 %20
%
23 %
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Communication Awareness Events
Press Coverage Event Attendance Event Attendance
Google News & Analytics
Contest Entries Business growth
Social Media Pre and Post attitude survey
Press Coverage
Mailing list growth
Evaluation
* Page 16
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T.A.K.E Public
Relations
CELEBRATE WILLOW
GLEN
Thank you for listening!