Task 4
Idea 1.
COLOUR SCHEME; in terms of colours I will use a very different
colour scheme to the already existing orange and blue. By using the stereotypical pink and blue tones which will
make it appropriate to the selected audiences
FONT: for both of the designs I will look at using
two very different contrasting fonts; one a very soft and feminine fonts such as serif font, meanwhile to
contrast this a more chunky and bold font will be used to
appear more masculine.
IMAGES: I will look to extreme this idea of men
vs women by adding a colour overlay to also
reflect, I will also look at changing the focus to these images to the
appropriate audience such as soft to contrast the sharp. In terms of the images I will look to
create a scrapbook effect of images layering up these different images and symbols related to
that gender.THEME: the inspiration for this idea has come from the idea of
competition between men and women. Which I feel will fit in with there already existing tone, based on there offensive humour, and so two
designs of each product will be made for the poster, web banner and packaging. Some of the ideas behind this will also be very stereotypical
of that gender, down to the text, colour schemes and images appropriate to get this message across. I got this idea from the Cadburys chocolate
which ran a similar campaign over ‘spots and stripes’
Idea 2.
COLOUR SCHEME; in terms of colours I will
look to use a more suital and muted colour
scheme, as it will help to create a more calming and very
different image for the brand. I also feel that these colours would
appeal more to a range of people because the
already existing colours were more masculine.
FONTS; for the purpose of this design I will be using chunky font, that are clear and
easy to understand for all ages. A sans serif font would work best because I feel that it is
better for giving out clear instruction and content to the reader, that type of font will also be a lot more modern for the audience. IMAGES; I will look to use
very strong and eye catching images inspired by newspaper and comic book
strip which could be created using the software Photoshop and creating this by using the technique of
rota scoping. Also by including some of there
previous images into there campaign and again using the same technique rota
scoping them.
THEME; this idea is aimed at appealing more to the younger generation that they are targeting to try and increase profits and profile for them,
and so this strategy looks at being a lot more bold and graphic with there designs, the main focus been the busy images and backgrounds used to entice the audience, and in some ways to look a lot for childish in design.
Taking inspiration from other drinks on the market such as innocent smoothies, as I really like the packaging and house style they have
employed into there brand.
Idea 3.
COLOUR SCHEME; the main difference to this campaign is
the fact that the colour scheme is
very different to the already existing
product to try and appeal to a wider audience. Using
more of monochrome colour
scheme; whites, slivers, greys and
blacks. These monochrome
colours will help to create a new image,
a more simplistic and sophisticated
looking.
FONTS; I would look at using a serif fonts as I feel this style would work well with the overall tone and
appearance to this idea. However, it would appeal to more of a female based audience being very different to what
there branding is like at the moment, and will complement the images and text surrounding it. IMAGE; to complement
the colour scheme I would use black and white images with
extreme contrast to them, which will help to create this very graphic
and cartoon effect. However while the main image will be based in
black and white the image of the can of irn-
bru 32 will be highlighted and
brightened to emphasis this more drawing our attention to the bottle both on the poster and
web banner.
THEME; the main house style and inspiration for
this idea will come from the colour scheme been very muted, while the product
will be bright and eye catching in its original
colours, the fact that I am using the same colours, captivates there original
audience. But will also help to bring a new audience in
with the more simplistic tone.
Idea 4.
COLOUR SCHEME; I will be using the orange
and blue colour, however, muting these more into pastel colours
making them more appealing to a female
audience. These colours will also reflect the
younger audience and also brighter and
summary tones, unlike the harsh colours used
before.
FONTS; I will still look to using a sans serif font in capital letters, especially a chunky font. Which will continue to complement the bold colours with a bold font. As there existing advertising is more loud and
garish then muted and soft, an image that wants to be continued. To then complement this other text surrounding the round whether this be
slogans, captions or ingredients list will been is a similar sans serif font to help fit with the modern look that is been used throughout. IMAGE; because I will
look at recreating a similar look for irn-bru 32 I will use stock images in similar situation to the what has been used on
the past to create a more updated version such as
the old black n white images, finding images in
similar situations however the camera
quality been a lot better and the colour images, picking out the brighter
tones and adding different effects found on
Photoshop .
THEME; the overall look of the idea will be very similar to there existing
branding, however I tend to improve this, making it
modern and updating there original packaging
both with the colour scheme, and images, still using the adult humour, to shock and get a reaction
from audiences.
Idea 5.
COLOUR SCHEME; in terms of colours, i will look
to sue mainly primary colours to fit in with the
original irn-bru, however by introducing some new
colours into the design will help to brighten it and look new and different to what is already on the market of
irn-bru, and is also good contrasting colours that will catch the eye of the public
on the shelf.
FONTS; as the text is an important to part to this design, I will look to
use a number of different fonts both serif,
and sans serif, both in capital and lower case. This will help to keep
audiences interested, I will also look at different
sizing and widths of these fonts, to make
them curve and merge with the images and
other text, and so the website dafont will help
me to do so with the range of different texts
that can be sourced from there.
IMAGE; because unusually the text is
most important to this campaign rather than
the image, which normally grabs the
attention of the public the text will need to be bright and eye catching so to complement this a
image to the background will be used
to the back of the designs and so by
lowering the opacity and showing the
silhouettes of different people drinking this energy drink. Which
wont distract from the text.
THEME; for the purpose of this idea the text would be a large part of the designs for all the packaging, poster and web banner, using
what is commonly known as info graphics, compacting the information in a more interesting and humorous way just like what the brand is already well known for. This will also allow the market to gain more of an understanding into what they are drinking and
to good it does but in a more innovative and unusual way.