Why should I share?Digital networks
Olivia Joyner and Roxanne Persaud
November 2012
#tavitalks
#whyshare
Why should I share?
• 3 Perspectives: knowledge exchange, virtual
organisations and workplace learning,
• Focus on The Tavistock Institute
• Discussion
#btr11 experiment
#btr11 evaluation model
Social exchange: accepted practices, shared values,
exchange relationships
Model of knowledge creation in virtual organisations (Park, 2006)
#brt11 Knowledge Exchange
Shallow Engagement
Face-to-face
impact event
Globalnet21
Webinars
BtR Civicrowd
online discussions
Guardian
Voluntary Sector
Q&A
Large Audience
Big Lottery
Civicrowd
online
discussion
Small Audience
Deep Engagement A
B
C
D
#btr11
activity
BtR
Civicrowd
blog
Social Media face-to-face
workshop
BtR
Slideshare
Pages
TSRC Website -
Below the Radar Pages
Virtual Organisations
• Virtual organisations rely fundamentally on
the internet rather than physical proximity.
• Configured intrinsically on common interests,
goals, resources & values.
• Adoption process is on-going: need to
understand costs & benefits, complexity, new
skills & reshaped work practices.
Carroll & Wang, 2011Awareness Problem Solving Sense of Community
-Establish common ground
-Tools to establish common
ground e.g purpose
statement
-Visibility of peripheral
members
-How organisational
capabilities are recognised
& cultivated
-Work practices for
negotiating meaning &
boundaries
-Beliefs about
organisational capabilities
(collective efficacy).
-How problems are
identified
-Work practices & attitudes
with respect to coordination
-Information/ resource
sharing practices
-How objectives and plans
are developed
-Support for divergent &
convergent thinking
-Reflection on objectives etc
-Approaches to managing
performance breakdowns
-How is knowledge is
developed & accessed
-Continual learning &
process improvement.
-Organisational values
-Feelings of belonging
-Participation in decision
making
-Conceptions of dissent &
approaches to conflict
management
-Reciprocal expectations &
obligations (social capital)
-Criteria & process for
attaining social influence
-Sources of social support
-Social network ties &
network configuration
-Organisational identity.
Hart 2012: Social Learning
http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html
Personal Learning Networks
“I use Twitter to share learning
and network professionally,
publicise the message”
“I use Wordpress to
explore ideas/share
findings from work”
“I use YouTube to find stuff out, for
humour and exploration of different
perspectives that are new, for
research and entertainment”
“I use Facebook to share just with
nearest and dearest, as a marker for
pages of interest and lobby MP’s, to
connect with long distance relations”
“I use webinars to learn”
“I use discussion fora to debate”
“I use Skype to talk to my girlfriend,
for long distance calls and tuition
with students”
“I use Linkedin to
showcase my professional
activities, for networking
purposes”
“I use Ning for
specific projects”
• To access a target group
• For promotional means
• As a research subject
• Pilot/exploratory work
• Cheap
• To augment method
• To publish findings
• To create online community
• To give real time data
Your social web presence
http://mentionmapp.com/beta/classic/index.php#user-t_i_h_r
Our digital ecosystem• Social media platforms: Linked In, Facebook &
Twitter.
• Website- making it more interactive e.g space for
comments/likes on presentations.
• Collaborative working across boundaries: EU work,
proposal stage, large partnerships, Sage etc.
• Use of tools: Drop Box, Google Doc Share, Skype..
• Examples: British Library Portals (MBS & Social
Welfare), TIHR Group Hub, Menon.
• Social media project work: DEFRA- evaluation of
Local Nature Partnerships.
:
#Whyshare #Tavitalks
A number of people have been Tweeting during
the talk:
• Why?
• How does it make you feel?
• Is it being done for you, about you, to you….?
References
• Burnage, A. and Persaud, R. (2012) ‘Exploring social media as a tool for knowledge exchange: the #btr11 experiment’ Third Sector Research Centre Discussion Paper E.
• Carroll and Wang. (2011) Designing effective VO as sociotechnical systems’.
• Hart (2012) ‘The differences between learning in an e-business and learning in a social business’http://www.c4lpt.co.uk/blog/2012/08/28/learning-in-a-social-business/
• Park, Ji-Hong (2006) ‘The Role of Trust on Knowledge Creation in a Virtual Organisation: A Social Capital Perspective’ in Journal of Knowledge Management Practice (Vol.7 , No.4)
Further reading
• Christakis, N. and J. Fowler (2010). Connected: The surprising power of our social networks and how they shape our lives. HarperPress
See also Connected Video playlist on YouTube
• Coverdale, A (2011). Academic Web 2.0: Reflective and Critical PracticesInternational Journal of Arts & Sciences (IJAS) Prague Conference
• Gibson, A., Courtney, N. et al., (2009). Social by Social: A practical guide to using new technologies to deliver social impact, Mute Publishing Ltd.
• Kanter, B., A. H. Fine, et al. (2010). The Networked Nonprofit: Connecting with social media to drive change, Jossey-Bass. See also: Beth’s Blog http://www.bethkanter.org/
• Murray, R., J. Caulier-Grice, et al. (2010). The open book of social innovation, London: National Endowment for Science, Technology and the Arts.
• Scearce, D., G. Kasper, et al. (2010). Working wikily, Stanford Social Innovation Review. http://gallery.mailchimp.com/ded2fa3ce6d85e073bc3e047a/files/Working_Wikily.pdf See also: http://workingwikily.net/
• Shirky, C. (2009). Here Comes Everybody: The power of organizing without organizations, Penguin Group USA. See also: Clay Shirky videos on FORA.tv