Salesforce.com Cloud-based Services
Group member:Amos Soon Ee Ren - 249633Yu Hanxi - 249721Yeung Sze Nga - 249929Ho Po Ping - 249543Ujjwal Datta - 245123Lee Wing Han - 249802Kim Ji Hwan - 249409
Agenda
Background Historical analysis Industry and Market analysis Disruptive change analysis
Background
About Salesforce.com Salesforce.com is one of world’s successful software
companies in cloud-based customer relationship management (CRM) systems.
Factsheet about Salesforce.com
100,000 customers from small
businesses to large companies
The World’s Most Innovative Company
Market capitalization of $40
billion USD
Why Cloud-Based Service?
Improve Customers’ Expectation
Gather Important information
Identify customer loyalty
What is CRM system?
CRM manages relationship between companies and customers, the enterprises can recognize their demanding and needs design suitable products for the customers.
Salesforce.com Cloud Services 6 parts of Salesforce.com 1. Sales Cloud
2. Service Cloud
3. Marketing Cloud
4. Community Cloud
5. Analytics Cloud
6. Application platform Service
Historical Analysis
History of Salesforce.com
1980~2000 : Starting CRM concept, increasing through distribution of PC. Established Salesforce in end of 1990s.
Early 2000s : The first CRM tool called SFA appeared in 2000. After then E-business concept introduced.
Mid 2000s : Expansion continuously, launching system with Microsoft office system. Released hit system ‘Multiforce 1.0’ which offered personalization and customization.
Late 2000s : Extended the business area through obtaining more software. Cooperated with Google and intensified service cloud area. Now, it is used in Social network services.
Salesforce1 Position
Industry and Market analysis
Industry and Market analysis
Business segmentation (By Industry)
Industry and Market analysis
By Products or Services Offered
Public Cloud Platforms
Salesforce1 vs Competitors
CompetitorsConstant
improvements
Bottom line of Salesforce1
Saas and Cloud Future estimation (€)
Marketing Strategies
Upgrade to more
advance CRM
platform
Increase subscription
period
3rd party developers to create
Salesforce1 apps
Acquisition/Takeover of other cloud computing companies
Disruptive change analysis
Disruptive or Sustaining Innovation?
Reasons for being disruptive:
Low Utility Costs
Bring New Twist to Existing Market
Based on an existing technology - virtualization
So is it sustaining
?
Analytical CapabilityAccessibili
ty
Future of Cloud-based Service
More Application Increased hybrid cloud and
development
Validate Identities and centralized
data
Consequences to the industry, market and firm
Increased market growth
Marketing and HR will be responsible for tech innovation
Thank You