Telefónica on Linkedin
Tamara Korcak-Novicka European Online and Social Media Manager@Tamsarion
07/10/2013
Relationships that drive results
ContentWhy you want to invest in building your brand on LinkedIn
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Setting up the basics
Future Steps
Examples
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1.CSI/NPS “Extending the reach of our message”
2.Engagement in a context
3.Attribution to sales
4.Attraction strategy
5.Thought Leadership/CSR Corporate Initiatives
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Multiple brand strategies
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Future steps
• Hub & Spoke model – get all Telefonica employees engaged with Linkedin
• Take maximum advantage of the recent features
• Do some deeper integration with Linkedin
• Announcing Ronan Dunne, CEO O2 UK and Jose Maria Alvarez Pallette (CIO Telefonica) as thought leaders
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Fuente: arial 8 pt .Aliquam euismod cursus ipsum. Hasellus. viverra nec enim. Nulla lacus dui, gravida ac ornare ac.
Subtítulo de primer nivel, Arial 20 pt
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Thank you!
Any questions ? -> @tamsarion
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