Department of ManagementMcCoy College of Business
Texas State University9 May 2016
Tyler Jaquess
Executive Summary
• Our Mission: Create and maintain successful relationships with our customers, team members and investors by delivering excellence in quality and service.
• Our Purpose: Texas State Storage will provide self-storage owners with professional management, consulting services, and a safe storage environment.
• Our Values: Leadership, Integrity, Communication, Teamwork, Excellence, Honesty, and Dedication to the community of Hays County.
Problem
• Low security
• “Foot storage”• Belongings typically placed on the ground
• High rates
• Unsanitary storage units
• Lack of accessibility• Closing times
Product
Regular Pricing Climate-Controlled
Pricing
10x10 10 units $49.99 10x10 10 units $59.99
10x15 5 units $59.99 10x15 5 units $69.99
10x20 5 units $79.99 10x20 5 units $84.99
30x20 3 units $99.99 30x20 3 units $119.99
• Leases• 1-month• 6-month• 12-month
*There will also be a forklift available for use at 20/hour.
Target Market
• Students, businesses, locals and visitors
• Businesses need extra storage for expansion• Chip companies are #1 storage customers
• Student discounts• Coupons
• 10% discount with Texas State id
Primary Research
• Survey results
• 90% of consumers have leased or owned a storage unit
• Location
• Respondents have shown they are willing to travel 7-10 minutes
• Age range
• 18-75
Industry Analysis• 16,000 establishments
• $8 billion in annual revenue
• Projections• $30 billion in annual revenue by 2019
• Growth stage
• Product• Industry trends
Direct Competitors• Uncle Bob’s Self Storage
• Price
• Size
• 123 Storage• Quality
• AAA Storage• Services
Client Acquisition• College students
• Posters on campus
• Social media
• Student discounts
• Community• Billboard
• Social media
• Flyers
• Business discounts
Revenue Model• Commercial & Retail
• Subscription & Usage
• Actions and Bids
• 12 month lease• First 2 months free
• 6 month lease• First month free
Texas State Storage Team• General Managers
• $20 per hour
• Training and management duties
• Secretaries• $9 per hour
• Leasing, appointments, paper work, etc.
• Security Guards• $10 per hour
• Secure premises and prevent theft
References• Research
• "The Growth of Self Storage: Market for Improved Visibility." Self-Storage Web Design & Management Software. N.p., n.d. Web. 02 May 2016.
• "Self-Storage Still Attractive, but Good Deals Will Be Harder to Find in 2015." Self-Storage Still Attractive, but Good Deals Will Be Harder to Find in 2015. N.p., n.d. Web. 02 May 2016.
• "Self-storage Industry Statistics." The Spare Foot Storage Beat. N.p., 26 May 2015. Web. 02 May 2016.
• "Feasibility Studies and Site Selection | Learn Self Storage." Learn Self-Storage. N.p., 06 July 2014. Web. 02 May 2016.
• Photos
• "Self-Storage Service | AAA Self Storage in El Paso, TX." AAA Self Storage. N.p., n.d. Web. 02 May 2016.
• "123 Storage San Marcos." 123 Storage San Marcos. N.p., n.d. Web. 02 May 2016.
• "College Coupons - Coupon Business Directory - Coupon Advertising Resources for Coupon Media Professionals, Designers and Publishers." College Coupons - Coupon Business Directory - Coupon Advertising Resources for Coupon Media Professionals, Designers and Publishers. N.p., n.d. Web. 02 May 2016.
Recommended