The 4LTR Press Story

What Makes 4LTR Press Different?

New Approach: Reach out to Students First– We listened to our customer: Student involvement

• Student Focus Groups• WebExs• Personal Interviews

Goals- Understand Student’s Learning patterns and motivation- Understand Student’s Learning styles

Today’s Learners

• Work More Hours Than Ever Before, Sometimes Have Two Jobs

• Spend More Time with Their Families

• Enroll in up to Five Classes at a Time

• Have Multiple Learning Styles

• Perform Multiple Tasks at Once (3.4)

• Time Management is the Biggest Challenge and Highest Priority

(Cengage Learning Marketing Research, Student Driven Innovation, September 2006.)

What Do Students Tell Us?

• Textbooks Too Expensive and Too Long

• Look to End-of-Chapter/Bold Terms

• Cram Night Before or Morning of Test

• Keep it Simple: Technology & Print

The Idea

• Get Back to Basics for Faculty and Students

• Acknowledge That Today’s Students Learn Differently and in Various Ways

• Deliver a More Engaging Teaching and Learning Solution to Help Drive Better Outcomes

It Does Not End There!

Student Tested, Faculty Approved

Back to Basics with You

New Approach: Confirmed Concept with Faculty– We listened to our customer: Faculty Approval

• Faculty Focus Groups• WebExs• Personal Interviews

GoalsFaculty help us create a text that works for them &

their students.

The Solution…

• A reinvented set of learning tools built around today’s students

• All content, key terms, chapters, learning outcomes/objectives found in “big books”

• A suite of digital tools and print components for students and superior supplements for faculty

• An evolving product line based on continuous feedback loops from students and faculty

The Solution

Value Drivers

“Student-Tested, Faculty-Approved”

ENGAGEMENT

ACCESSIBILITY

DIFFERENT LEARNING STYLES

VALUE

A Consistent Brand Experience

A Consistent Brand Experience

4LTR Press – By The Numbers

• Over 6,000 Faculty & Student Voices Have Informed our Development

• Over 200,000 students and 900 Adopting Schools

• 40% of Schools Using Multiple 4LTR Press Solutions

• 98% of Faculty Adopters Would Recommend to a Colleague

• 78% of Faculty Adopters Reported Higher Grades or Better Classroom Engagement

ECON ~ Micro & Macro Published 5/08Adopted at over (54) Schools & 17,000 +

Developmental Feedback

• Given the nature of the Managerial Economics course and how the content is taught and presented, do you think this model would work? Why or Why?

• Where do you think your typical Managerial Economics textbook falls short in terms of design, pedagogy or structure?

Developmental Questions• On a scale from 1 – 10 where would you rate this?

• Given your score, what would be have to do to bring it up one notch?

• Based on what you have seen, is this a product you would consider adopting once it was released? Why or why not?

Are you IN?