Driving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeWebinar Series Part 2:
The Benefits of Translation
Driving Translation Management into the Next DecadeWebinar Series Part 2:
The Benefits of TranslationThe Benefits of Translation Management
The Benefits of Translation Management
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@sdltechnologies sdlplc
Driving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeWebinar Series Part 2:
Th B fit f T l ti
Driving Translation Management into the Next DecadeWebinar Series Part 2:
Th B fit f T l tiThe Benefits of Translation Management
The Benefits of Translation Management
Jeremy HarphamProduct Marketing Manager
Copyright © 2008-2011 SDL plc. All rights reserved.@SDL_Jeremy
Webinar Overview
IntroductionBenefits for The localization manager and their team Business owners/content owners Executives
Translation Management
• Centralize assetsD iCentralize • Drive up reuse
• Reduce manual tasks • Repeatable and reliable processesp
Automate
Collaborate
• The supply chain• Business systems
Real Benefits
Saved $5M in first yearSaved $5M in first year
30% reduction in global content costsReduced management overhead by 85%
Global Information Management costs d d b 40%reduced by 40%
Business Priorities
Drive customer loyaltyGrow revenue & control costs
C LEVELC LEVELGrow revenue & control costsIncrease efficiency & visibility
Exceed customers’ expectationsImprove efficiency
BUSINESSBUSINESSOWNEROWNERp y
Achieve revenue goals & reduce costs OWNEROWNER
Improve quality Reduce costs
LOCALIZATIONLOCALIZATION
Increase productivity & timeliness
1. Centralize
What does translation management do? Centralize all translation memories into one place Apply terminology database centrally Use machine translation as part of the translation process Globally monitor translation process, understand usage and costsy p , g
Which means... Maximize re use of existing translation assets Maximize re-use of existing translation assets Brand consistency Extend (machine) translation to other content
G f
Centralize
Get visibility of all translation activity
Integration Is Key
Marketing HumangWeb
Human TranslationWeb Content
Management
Translation Management
System
Translation Management
System I t t d M hi T l ti
Technical Documents
Post-editing & Customized MT
Structured Content
System
•Translation Memory
•Terminology
System
•Translation Memory
•Terminology
Integrated Machine Translation
Tech
Fully Trained MT
Fully Trained MT
Management
•Workflow
Management
•Workflow
Support Customized MT
Business Benefits – 1. Centralize
Improved customer experienceIncreases translation ROI
C LEVELC LEVELIncreases translation ROIGreater visibility
Lower costsBUSINESSBUSINESS
OWNEROWNERClear process
OWNEROWNER
Improve translation quality Reduce translation costs
LOCALIZATIONLOCALIZATION
Control & Visibility
2. Automate
What does translation management do? Translation Process Automation
Which means... Workflow
Automate
Workflow Reduce manual tasks Defines the process
Typical Translation Management Process
E f i l i l li d d
Compare new text against existing translated content
Check that matched text is within the correct context
Enforce correct terminology usage in localized documents
Optional automated translation of unmatched text
Integration of extended supply chain
Use agreed rates to provide costs for translation job
Automatic Quality Assurance checks to reduce review time
Final review and sign off
After Translation Management
Content is gathered through content store workflow
Process Start Process End
Translation project automatically
created through
No manual extractions of
content for
Assets for translation
automatically sent to
Translation assets sent to or retrieved
by content storestore workflow (CMS, etc) or change
detected by TMS
created through defined business
rules
content for translation
Translation projects created via TMS APIs
or through TMS monitoring for new/
h d t t
automatically sent to or retrieved by TMS
Assets are automatically filtered and analyzed against
Cost analysis preformed against
translation vendor(s)
Translation assets are generated in
same format as the
Email sent to Content Manager
signifying translation
by content store (CMS, etc.)
Loc ManagerReviews translation request through web
i f f
Vendor Loc MgrApproves translation
request (optional)
changed content
Automatic file analysis, filtering,
TM leverage used to
Content Managers are not required to
package up and send assets for
translation
existing centralized TM
agreed upon cost model(s)
Vendor Loc Mgr no longer has to do file analysis – reduced
Centralized TM updated upon final
approval
No need for vendors to manage TMs –reduced project
source assetsproject completion
3 (or 4) Manual Stepsinterface for authorization
In-country ReviewersReview translated
assets
calculate translation cost
Loc Manager does not need to retrieve translation assets or
manually send to translation vendors
project management costs
TranslatorsTranslates content
TMS provide translation kit with source assets, TM,
management costs
, ,Terminology
TMS provides a translation web
interface or allows exports to desktop
translation tools
Reviewers can dynamically preview
translated assets through web
interface
Reviewers need not send assets back to translation vendors for minor updates –can do themselves
Minimal required translation process manual steps
Automated translation process
Legend
translation tools
Real time in-context preview available through TMS web
interface – reduction of errors
Reviewers can update translation
through web translation tool –
updates TM
ca do t e se es
No asset retrieval or sending necessary
Automated translation process steps through SDL TMS
SDL TMS advantages or process improvements
Automatic email notification
Business Benefits – 2. Automate
ComplianceScalable process for growth
C LEVELC LEVELScalable process for growth
Timely deliveryReduced translation costs
BUSINESSBUSINESSOWNEROWNEROWNEROWNER
Improve process quality Reduces labour costs
LOCALIZATIONLOCALIZATION
Increased productivity
3. Collaborate
What does translation management do? Provide a complete solution for end-to-end translation management From translator, to department(s), to the enterprise Beyond your organization to LSPs and Freelance Translators
Which means... All the pieces work together With other systems like content management With other systems like content management With LSPs and freelance translators Collaborate
Business Benefits – 3. Collaborate
Agility & ScalabilityReduced IT integration costs
C LEVELC LEVELReduced IT integration costs
Reduced IT integration costs
Translation as part of business processBUSINESSBUSINESS
OWNEROWNERp pLower costs
OWNEROWNER
Focus on localizationCollaboration
LOCALIZATIONLOCALIZATION
Simplified vendor selection
So Translation Management Provides…
• Translation throughput is increased and time-to-market reduced by automating manual processes.
Process Automation p
• Centralized translation memory (TM), terminology and dictionaries ensure consistency and accuracy across enterprise.
Improved Quality and Consistency y p
• Enables access and integration with enterprise content and data from various sources, including content management systems
Asset Integrationg y
• Re-use of prior translations, integrated machine translation, increased throughput, reduced manual costs.
Reduced Total Cost
• Real-time reporting of translation performance metrics for continuous process improvement.
Management Visibility
Addressing Business Priorities
• Improved translation quality
Customer Satisfaction
• More translated content
• Translate more
Supports GrowthTranslate more
• Adding extra languages to the process is easier
A t t l
Reduce Time-to-Market• Automates manual processes
• Ensures consistency and control across languages
Brand ManagementEnsures consistency and control across languages
• Automates manual processesB t li i d l i t l ti t
Control Costs
• By centralizing and leveraging translation assets
Companies Use Translation Management To...
Enhance customer experience Stimulate loyalty across markets by communicating in the language of your
customercustomer Respond to individual preferences in local language Retain customers and maintain market share
Ensure consistent branding Maintain a consistent brand while respecting cultural nuance Deliver a seamless global experience across all communications Deliver a seamless global experience across all communications Drive higher revenues through consistent branding
Control costs and accelerate time-to-marketControl costs and accelerate time-to-market Gain competitive advantage through rapid and flexible
deployment of information across target markets Increase productivity and control costs Beat competitors to market and grow market share
Top and Bottom Line Benefits
Typical Impacts Benefits in Cost & Time
30- 50% Reduction of overallexternal localization costs
HP saved over $5M in the first year
GE Healthcare reduced costs by 50%
“Implementing SDL technology reduced translation overhead by 85% and costs by 35%. It also facilitated the simultaneous launch of web catalogues in 57 countries,
t l t d t 35 l t t Phili ’ “ d30+% Increases in efficiency and productivity
Avaya Increased efficiency by 30%
Philips reduced overhead by 85%
30 50% Acceleration in Kyocera accelerated time to market by 50%
translated to 35+ languages to support Philips’ “sense and simplicity” brand promise.”
30-50% Acceleration in time-to-market
Kyocera accelerated time-to-market by 50%
Atlas Copco - 50% reduction in time-to-market
80+% Increase in customer self- Dealer success rate with self-service increased
“Borderless Brand Management, The Philips Strategy for Global Expansion” - Gilbane Group, Inc. 2008
service Dealer success rate with self service increasedto over 80% at both CNH & Atlas Copco
* Based on a compilation of documented case studies all available at www.sdl.com
CxO Whitepaper
CxO Strategy - The Next Big Win: Localization
See how other global organizations like HP Philips and Avaya have achieved theHP, Philips and Avaya have achieved the following results: Reducing costs by 50% Increasing efficiencies by 30+% Increasing efficiencies by 30+% Accelerating time-to-market by up to
50%
Download: www.sdl.com/cxo-strategy
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Events:Webinar Series:www.sdl.com/worldserver-series www.sdl.com/technology-events/
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