The Fitness The Fitness IndustryIndustryIn New ZealandIn New Zealand
Some Gyms In New ZealandSome Gyms In New Zealand
Brief overview of the fitness Brief overview of the fitness industryindustry
412 Health Clubs412 Health Clubs $250 million $250 million
annual turnoverannual turnover 10% of New 10% of New
Zealanders hold Zealanders hold gym membershipsgym memberships
Phillip Mills of Les Phillip Mills of Les Mills GymMills Gym
The gym is now the biggest sport in the world. ‘22% of the US population either belong to a gym or attend on a casual basis, that figure is double what it was 10 years ago. We believe that trend is being, or will be, replicated in other developed countries, driven by the world-wide obesity epidemic
Recession: people exercise cheap!Recession: people exercise cheap!
Competition Within The Fitness Competition Within The Fitness IndustryIndustry
►Workout DvdsWorkout Dvds
Dietary Pills
More Methods…
Home Gyms
When Setting Up…When Setting Up…
Create a comfortable atmosphere for people workout
Make sure the selected location has easy transport access
Advertise, Advertise, Advertise, Advertise, Advertise!Advertise!Paul Dyson’s paper titled “Cutting ad
spend in a recession delays recovery”, analyzed six studies dating back to the 1920s. It showed that companies that
continued advertisement during a recession had advantage over those
that reduced spending on advertisement
ReferencesReferences
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Information Adapted from the Business Information Adapted from the Business 191 Report191 Report
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