THE FOURTH WAVE
Are we there yet?
Presented by: Katie Redman
Let’s go back a bit…
Third Wave: Technology
First Wave: AgriculturalSecond Wave: Industrial
INFOMMERSION Inform
ation Invasion
Put your laptop down. You’re surrounded.
Bill Gates' House
Advertisers are not abandoning old methods, but updating them to meet consumers where they are: online.
Inforazzi
Spheres
Technosphere
Energy- Local, two-way sources
Hardware- Moving beyond the computer
Sociosphere Infosphere
Smart HandbagsRFID TagsAsynchronization
Location TrackingFacial Recognition Dating
Conclusion“You're late, do you have no concept of time?”
–Dr. Emmett Brown, Back to the Future
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