opened july 17, 1955 in anaheim, california
walt wanted to build a park where kids
and adults could have fun together. he
wanted to combine his fanciful films with
the charm of an american small town with features such as main street,
usa.
disneyization:the process by which
the principles of the disney theme parks are
coming to dominate more and more sectors
of american society as well as the rest of
the world.
anticipatory
localization:Firms adapt the principles
of disneyization to local
conditions in anticipation
of how they are likely to be received.
hall of presidents, an
attraction in both
disneyland and walt disney
world, was strategically forgone in the plans
for tokyo and paris, as
the ride was considered
extremely foreign for nonamericans.
responsive
localization:as a result of its contact
with local conditions and
culture, a firm feels
compelled or inclined to adapt its services and
how they are to be
delivered.
originally,
the food in tokyo disney
was too american, and
the introduction of more familiar japanese food
and treats had to be
integrated to accommodate
tastes.
“We have a special
opportunity to build a
resort that reflects
everything we have learned from our
various parks around the world.”
-bob iger