#SMX #14C @mwiegand
No Code Necessary!
THE HOLY GRAIL: CONNECTING
CRM & ANALYTICS PLATFORMS
#SMX #14C @mwiegand
Hi, I’m Indy Jones.
#SMX #14C @mwiegand
I’m visiting your website.
#SMX #14C @mwiegand
• ContentIsaw• TrafficSourcesthatdrove
metoyoursite• MylevelofEngagement
Analytics collects data about my visit.
#SMX #14C @mwiegand
• TheCompanyIworkfor• MyLeadStatusaftertalking
toyoursalesteam• MyLifetimeValueafter
buyingseveralthings
If I fill out a form, CRM collects more data about me.
#SMX #14C @mwiegand
If you had all my info in one place, that would be great.
#SMX #14C @mwiegand
But that’s not how analytics platforms work, sadly.
#SMX #14C @mwiegand
That’s where User ID (UID) comes in!
#SMX #14C @mwiegand
Here’s how UID works in theory.
#SMX #14C @mwiegand
THE HOLY GRAIL!
#SMX #14C @mwiegand
You chose wisely!
#SMX #14C @mwiegand
#SMX #14C @mwiegand
#SMX #14C @mwiegand
Thanks!
portent.co/SMX-Analytics