Copyright Whirlpool Europe. This report is proprietary to Whirlpool Europe, which retain exclusive ownership of the copyrights and other intellectual property contained in this report. Recipients are not permitted to reproduce or disclose this report, in whole or in part, to any other party without the advance approval. The included information is believed to be reliable as of the date of issuance, but Whirlpool does not guarantee the accuracy or completeness of the information in this report. WHIRLPOOL WILL NOT BE LIABLE TO RECIPIENT FOR ANY DAMAGES OR LOSSES, INCLUDING WITHOUT LIMITATION ANY LOST PROFITS, INCIDENTAL OR
CONSEQUENTIAL DAMAGES, ARISING OUT OF RECIPIENT'S USE OR RELIANCE ON THE INFORMATION IN THIS REPORT, REGARDLESS OF WHETHER SUCH DAMAGES ARE FORESEEABLE.
The Innovative Business of I-Enabled Appliances and Home Network
OSGi Conference September 25^ , 2002
Arturo Colantuoni Sanvenero Whirlpool Europe Director - Integrated Home Solutions
2 September 25^, 2002 Whirlpool Confidential
The Emerging Customer Trends
1 Internet growth can create new Home LAN that speeds up new service demand to manage tasks.
MORE INTERNET AT HOME
2 More and more Online means new interactive communication among family members.
A NEW FAMILY MANAGEMENT
4 Need for a quicker and ubiquitous control of home environment : always in touch ! to protect my family.
SECURE SOLUTIONS
3 REAL TIME ATTITUDE Online requires capability “To solve Customer problem now” : we need to create innovative value chain.
3 September 25^, 2002 Whirlpool Confidential
The merger of TLC, Internet, PLC and
Electronics industries will create five different
Home Integrated Business Models
Whirlpool IHS Strategy is focused on where we can generate more consumer benefits and make their
home tasks easier.
EDUC@TION
MEDI@ ENTERT.
WORK @T
HOME HOME T@SKS
VIDEO G@MING
Technology Mergers are transforming stand-alone products into I-enabled & Networked Solutions
4 September 25^, 2002 Whirlpool Confidential
⇒ Favourable attitude towards all types of new products in the technological field (i.e. I-enabled appliances, home network gears, palms, tablet, …).
⇒ Increased Customers’ interest towards enabling solutions to network their homes, manage home tasks in a convenient way and make their life easier
⇒ New Technologies to be protective and reliable : strong safety both of the individual appliances and of the whole home through thanks to networked systems.
HENCE : more Customer Expectations on I-enabled & Networked Solutions
5 September 25^, 2002 Whirlpool Confidential
Home Service
Appliance Assistants
Appliance Controls Entertainment
Family Information
NEEDS: Integration of other home products (HVAC, utilities, security, alarm,..) plus online services
NEEDS: Online appliances flexible and convenient portal information.
NEEDS: Control and have access to I-enabled appliances anywhere anyhow (alarm, diagnostic and service).
NEEDS: Communication tools focused on interaction with family and community (calendar, agenda , to do list, SMS,…).
NEEDS: Offer a better entertainment experience integrated into the home network architecture
How Customers want to use I-Enabling Technologies and Home Network
6 September 25^, 2002 Whirlpool Confidential
“PEACE OF MIND” : access and control of the home environment. Better Customer Service and management of the home products.
A
“CONVENIENCE” : time (online info on home task process), money (the convenient usage) and utility (task-oriented services).
B
“MULTI USER SERVICE” : interaction-communication services “important to me” and “to my community” (through new devices).
C
Major Expected Customer Benefits
Because new Home-Electronics demand a lot of Controls, IT expertise and Energy.
7 September 25^, 2002 Whirlpool Confidential
How I-Enabled Appliance concept appeals to USA Interviewed Customers
Like it somewhat 37%
Like it very much 56%
Neither like it nor dislike it
4% Dislike it somewhat
2% Dislike it very much
1%
Source : Whirlpool USA Research
8 September 25^, 2002 Whirlpool Confidential
I-Enabled and Networked Services Europeans can pay because considered “useful”
Source : Whirlpool Europe Research
9 September 25^, 2002 Whirlpool Confidential
Integrated Home Lifestyle Support
Traditional & Structural Players Emerging
White goods Entertainment
Security HVAC
Structured Wire PC/ Tech Telco and ISP
BUT too different and not integrated approaches
10 September 25^, 2002 Whirlpool Confidential
Business Partners
I-enabled products
Open Gateway
Telco - Utility
Connectivity Business size
Open Standard
Accelerators
Service Providers New value
To make the “idea” real we need a new Home Network Integration
11 September 25^, 2002 Whirlpool Confidential
HOME NETWORK
PLUG &
PLAY
Ultimate Goal is the development of new revenue streams based on home task management
Open Solutions prior goal is to provide customers a value add solutions to home daily life.
Open Architecture represents the best solution to integrate different products and to create innovative value chains.
FOCUS ON
NEEDS
REVENUES PARTNER
We shall guarantee an easy to install and to scale up solutions.
Major Benefits of integrated - open architecture and gateway
From B2C to B2B2C
12 September 25^, 2002 Whirlpool Confidential
Whirlpool Open Architecture
Security
HVAC
Lighting
Home Automation
Whirlpool Content and Service
Providers
PLC Network
T.V.
Broadband Gateway - OSGi
Appliances
Wireless Web Tablet
13 September 25^, 2002 Whirlpool Confidential
CONVENIENCE • Product Usage flexibility and Convenient Control • Integrated Solution : all info and product in “HomeInteraction” portal • Fast Broadband browsing
INNOVATIVE HOME SUPPORT • Unique Assistants & Controls : Home Process Focus-on • New brand experience : always-on browsing access to your home • Power management applications
QUALITY TO THE LIFE • Multi-User Integrated Solution : now for family • Enhance customer interaction with their “community” • Easy-to-Use HW : Wireless touch screen web tablet
INTERACTION • Online Customer Service and Home Portal • Family Organizer Tools • Always in Touch : One solution to Home Product Integration
Whirlpool HomeInteraction Customer Benefits
14 September 25^, 2002 Whirlpool Confidential
Home Network Solutions
Innovative online Customer Service
• Innovative I-Enabled Appliances • Integration with other home products • OSGi Gateway solutions • New home / communication applications
• Online Customer Service • Control and Alarm of Home Products • CRM and E-business • Web Home Portal
• BB Contracts • Wireless Web Tablet & HW • Convenient Always-on services • Integration of Apps / Contents
Broadband Business
How we can generate revenues
15 September 25^, 2002 Whirlpool Confidential
First I-enabled Appliances & Services
Networked Home and Integrated Business
Online Experience & Family Info Point
2^ Phase 3^ Phase 2003
Whirlpool Strategy and Business Directions
16 September 25^, 2002 Whirlpool Confidential
Arturo Colantuoni Sanvenero
Whirlpool Europe Director Integrated Home Solutions
www.homeinteraction.com