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The Lauder Company willbe a powerhouse of
unrivaled creativity andInnovation. -Fabrizio Freda
Sandy,
Want to start out with a quote or twofrom Fabrizio to get at the Lauder new buzzabout Creativity and Innovation..
Also, as mentioned in our first meeting, perhapstheres a quote from Mrs. Lauder, or aniconic image that is appropriate.
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We will inspire, notcontain, innovation.
- Fabrizio Freda
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Todays change is not justmore rapid, more complex,more turbulent, more
unpredictable.Todays change is unlike anyencountered before.
- George Land more quotes (external source) to show theneed for C & I is being driven by external anSystemic Change around us - and that this isunprecedented.
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VUCAUS Army War College (where I runcial seminars) teaches leaders to be capabledealing with VUCA (Volatility, Uncertainty,plexity, Ambiguity) These are theditions business leaders face today.
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Water Power
Textiles
Iron
60 years
Steam
Rail
Steel
55 years 50 years
Petrochems
Electronics
Aviation
40 years
Digital
Networks
Software
New Media
30 years
SCHUMPETERS WAVES OF INNOVATION
ORIGINAL SOURCE: The Economist
1785 1845 1900 1950 1990 2020
Electricity
Chemicals
Internal-
Combustion
Engine
?
A 1930s economist, Joseph Schumpeter, lookat innovation as waves of ever more impactfand shorter duration waves. They are nonLinear and exponential in kind.
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InnovationLeadership
Creativity&InnovationCompetencie
s
Climate forInnovation
usta nae
nnovation
10 Zeisler Associates, Inc.
ee e
lements are necessary if an organization
to achieve sustainable innovation. Becauseanizations dont innovate, PEOPLE do!ybe thats a quote we use
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BetterDifferent
ImproveTransform
ContinuousDisruptive
ReductiveExpansive
KaizenKaikaku
ImitateCreate
RenovateInnovate
Evolution
Inside
theSystem
Outside
the Systemto
Continuum of Innovation
10 Zeisler Associates, Inc.
We will examine Innovation along a continuumRanging from innovation that is incrementalto innovation that is radicaland all pointsbetween.
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LEVEL 1: EFFECTIVENESS - DOING THE RIGHT THINGS.
LEVEL 2: EFFICIENCY - DOING THINGS RIGHT
LEVEL 3: CONTINUOUS IMPROVEMENT - DOING THINGS BETTER
LEVEL 4: ELIMINATION - DOING AWAY WITH THINGS
LEVEL 5: BENCHMARKING - DOING THINGS OTHER PEOPLE ARE
DOING.
Seven Levels ofInnovationadapted from US Air Force Office of Innovation
10 Zeisler Associates, Inc.
Another way to look at innovation is alongThe S-curve of change and the levels ofInnovation ideal along the curve.
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LEVEL 6: DIFFERENT - DOING THINGS NO ONE ELSE IS DOING.
LEVEL 7: IMPOSSIBLE - DOING THINGS THAT CAN'T BE DONE...
Seven Levels ofInnovationadapted from US Air Force Office of Innovation
10 Zeisler Associates, Inc.
Levels 6 and 7 reuire leaving the oldS-curve and leaping to a new one.
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Apollo 13FILM Clip
What is Creativity?
What is Innovation?
So, our discussion begs the questions I wi
mail to you a CD with the clip.
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I cannot compose untilI have decided whichproblem I want tosolve. -
Stravinski
One way to define creativity is C=PS.
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Creative Style examines the relativedifferences in preferred degree of
structure - within a very smallrange.
100%Structure
100% Flexibili
human range
CreativeStyle
randomnessigor mortis
10 Zeisler Associates, Inc.
Now we introduce the concept of CreativeStyle, which also makes use of the continuuWe used at several slides earlier.
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All people are creative
Each style has advantages and disadvantages
Preferences are stable but behavior is flexible
Style is unrelated to Level
Concept appears to lie deeper than culture
Style is relative, not absolute
CreativeStyle
Definitions. Dry and boring
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25 items, scaled 1-5
Theoretical range 25 - 125
Mean = 75
Sound base in cognitive theories.
Creative StylesIndicator
Definitions. Dry and boring
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2/3 of
population
25 45 62 75 88 105 125
Standard bell-shaped curve
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STRUCTURE:The more you prefer structure, themore you solve problems, makedecisions, generate ideas and want
change to be consensually agreedupon and within the prevailingparadigms.
PROBLEM SOLVING:You will prefer to improve or extend
the paradigm in order to solveproblems.
RULES:You use rules to solve problems.
HIGH STRUCTURE
Definitions. Dry and boring
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Leading Innovation Participants
CSI Result
N = 22 M = 63 SD = 12.0 R = (47) 38- 85
25 35 45 55 65 75 85 95 105 115 125
Questions? Comments?Observations?
This will be a scattergram showing participanresults.
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hallenge & Involvement
reedom
rust & Opennessdea Time
layfulness & Humor
Conflict*
Debate
IdeaSupport
RiskTakingAdapted from Gran Ekvall, Swedish Council for
Management and Work Life Issues
Climate for Innovation
The Nine Dimensions of a Climate for Innovation
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Concept-to-Market Cycle Time
Customer Acceptance
Financial Success
INNOVATIVE
AVERAGE
STAGNATEDBackground on Climate for Innovation
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Challenge & Involvement
Freedom
Trust &
Openness
Idea Time
Playfulness & HumorConflicts
Idea Support
Debate
Risk-taking
Innovative Average Stagnated
0
50
100
150
200
250
300
Showing original research results on a spiderweb cha
Of the Nine Dimensions of a Climate for Innovation
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PLAYFULNESS & HUMOR
bring a sense
of fun to themarketplace.
- Virgin Group
One of the Dimensions showing an example of a corporate Best Practice. WeOne for each dimension. Please play around with this as a model for theEight.