22
Les Nouvelles Esthétiques & Spa, Worldwide 3
Les Nouvelles Esthétiques & Spa, American Edition 4
Digital Interactive Magazine 5
Circulation and Readership 6
Editorial Calendar & Advertising Deadlines 7
Advertising Added Value 8
Print Production Specifications 9
Advertising Specifications 10
Web Banner Advertising Specifications 12
The International Congress of Esthetics and Spa 13
2015 | TABLE OF CONTENTS
3
LES NOUVELLES ESTHÉTIQUES & SPA, WORLDWIDE WELCOME TO OUR INTERNATIONAL NETWORK OF SKIN CARE AND SPA PROFESSIONALS
Les Nouvelles Esthétiques & Spa has been a leader in the world of esthetics for more than 60 years. Our flagship publication in France has been joined over the years by 25 editions worldwide.
Each magazine is unique to its culture and environment, yet they all share the LNE & Spa mission of bringing greater knowledge of esthetics and spa care to professionals who work in the field.
Informative, cutting-edge articles, covering the latest advances in treatments, techniquesand products, are presented in a sophisticated format.
Every issue is illustrated with the finest in evocative photographs. No matter what language it is written in, Les Nouvelles Esthétiques & Spa is a pleasurefor both the mind and the eyes.
With our worldwide scope, Les Nouvelles Esthétiques & Spa is able to gather the latest ideas,products and research findings from all parts of the globe. Relevant articles and information are shared among editions, bringing readers a depth of knowledge that is unique to the industry.
2015 | WORLDWIDE
4
LES NOUVELLES ESTHÉTIQUES & SPA, AMERICAN EDITION The Leading Magazine For Skin Care And Spa Professionals Worldwide
Established in 1985, Les Nouvelles Esthétiques & Spa, American Edition, is the leading source of information for every segment of the skin care and spa industry in North America.
Our mission is not only to inform our readers but also to ignite and nourish their passion for the skin care and spa field.
Our topics cover the latest skin care and spa treatments, business ideas, medical breakthroughs, profiles on industry leaders and each season’s hottest trends in image, nails and makeup.
Through its articles, Les Nouvelles Esthétiques & Spa provides cutting-edge information on developments and techniques. Each issue is packed with thought provoking, well researched articles that you can turn to again and again, which is why our magazine has become an integral part of industry professionals’ libraries.
A CONNECTION FUELED BY PASSION!
2015 | AMERICAN EDITION
EDITORIAL ADVISORY BOARDLes Nouvelles Esthétiques & Spa has an esteemed list of advisory board members including Lydia Sarfati, Ben Johnson, M.D., Lake Louise, Nina Curtis, Diane Buccola, Camille Hoheb and Joseph Mandato.
Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa. She has a bachelor’s degree in English literature and psychology from Wheaton College in Norton, MA and a master’s degree in public relations from the University of Miami. Contact her at [email protected].
LNE & Spa interactive digital magazine
2015 | DIGITAL INTERACTIVE MAGAZINE
Today’s consumers live in the era of the digital revolution. LNE & Spa is keeping up with the times by featuring the best skin care innovations, spa trends and industry tips in a new digital format.
In addition to the growing number of environmentally conscious readers who prefer to read digital magazines, LNE & Spa’s existing print readers enjoy the digital enhancements and links as valuable tools.
The LNE & Spa digital magazine adds powerful value to advertisers for FREE:
digital issue accessible to worldwide skin care and spa professionals
direct links to advertisers’ websites
share to social media
access to previous issues
FREE
FREE
FREE
FREE
MONTHLY CIRCULATIONPrint edition: 25,000 monthly with a pass along rate of 3.2 readers per copy (approximately 80,000 readers monthly).
BONUS DISTRIBUTIONAn additional 8,000 complimentary copies are distributed at each International Congress of Esthetics and Spa:
Dallas, TX, Miami Beach, FL, Long Beach, CA, Philadelphia, PA.
THE RIGHT AUDIENCE
GEOGRAPHIC DISTRIBUTION
Northeast: ME, NH, VT, MA, RI, CT, NY, NJ, PA, DC Southeast: DE, MD, WV, VA, NC, SC, GA, FL Midwest: OH, MI, IN, WI, IL, MN, IA, MI, ND, SD, NE, KS South Central: KY, TN, AL, MS, AR, LA, OK, TXNorthwest: MT, WY, ID, WA, OR, AK Southwest: CO, NM, UT, AZ, NV, CA, HI
TARGETED BUSINESSES
Northwest6%
Southwest26%
Midwest8%
South Central 11%
Southeast23%
Northeast26%
Les Nouvelles Esthétiques & Spa is read monthly by spa and skin care professionals with purchasing authority.
Reach spas, day spas, medical spas, skin care salons and other industry-related businesses every month.
80,000 80,000 readersreaders80,000 80,000 readers80,000 80,000
monthlymonth ly
Medical Spas/ Dermatology
10.2 %
Wellness Spas3.1%
Full-Service Salons15.3% Spas & Day Spas
40.1%
Students5.3% Makeup Artist
3.6%
Massage Therapist4.9 %
Physicians / Nurses9.6%
Skin Care and Spa Professionals
39.4%Owners / Managers
37.2%
+Thousands of digital issue readers
2015 | CIRCULATION AND READERSHIP
Resort/Destination Spas
2.8%Schools
2.1%
Skin Care Salons
26.4%
JANUARY - Guide: ChocolateProduct submission for Chocolate photo feature due on 10/01/14Contract Deadline 11/14/2014 | Material Deadline 11/21/2014
NOVEMBER - Guide: BusinessProduct submission for Holiday Retail photo feature due on 08/01/14Contract Deadline 09/19/2014 | Material Deadline 09/26/2014
DECEMBER - Guide: DetoxProduct submission for Detox photo feature due on 09/01/14Contract Deadline 10/17/2014 | Material Deadline 10/24/2014
FEBRUARY - Guide: EquipmentLNE & Spa Best Winners photo featureContract Deadline 12/19/2014 | Material Deadline 12/26/2014
APRIL - Guide: Hair RemovalProduct submission for Hair Removal photo feature due on 01/05/158,000 additional copies to be distributed at the Dallas CongressContract Deadline 02/13/2015 | Material Deadline 02/20/2015
MAY - Guide: MakeupProduct submission for Makeup photo feature due on 02/01/15Contract Deadline 03/13/2015 | Material Deadline 03/20/2015
JUNE - Guide: WrapsProduct submission for Wraps photo feature due on 03/01/15Contract Deadline 04/17/2015 | Material Deadline 04/24/2015
JULY - Guide: Sunless TanningProduct submission for Sunless Tanning photo feature due on 04/01/15Contract Deadline 05/15/2015 | Material Deadline 05/22/2015
AUGUST - Guide: EyesProduct submission for Eyes photo feature due on 05/01/15Contract Deadline 06/12/2015 | Material Deadline 06/19/2015
SEPTEMBER - Guide: ExfoliationProduct submission for Exfoliation photo feature due on 06/01/158,000 additional copies to be distributed at the Long Beach CongressContract Deadline 07/17/2015 | Material Deadline 07/24/2015
OCTOBER - Guide: MassageProduct submission for Massage photo feature due on 07/01/158,000 additional copies to be distributed at the Philly Congress.Contract Deadline 08/14/2015 | Material Deadline 08/21/2015
NOVEMBER - Guide: BusinessProduct submission for Holiday Retail photo feature due on 08/01/15(note holiday gift guide products here, differs from topic)Contract Deadline 09/18/2015 | Material Deadline 09/25/2015
DECEMBER - Guide: DetoxProduct submission for Detox photo feature due on 09/01/15Contract Deadline 10/16/2015 | Material Deadline 10/23/2015
MARCH - Guide: AcneProduct submission for Acne photo feature due 12/01/148,000 additional copies to be distributed at the Miami Beach CongressContract Deadline 01/16/2015 | Material Deadline 01/23/2015
EDITORIAL CALENDAR & ADVERTISING DEADLINES
EDITORIAL CALENDAR & ADVERTISING DEADLINES
2014
2015
NEWS SECTIONSAs an advertiser, your news will be a priority feature in our monthly news sections. Press releases and high resolution (300 dpi) photos for each section are due on the first of the month, two months prior to publication.
MAGAZINE CALENDAR OF EVENTSAdvertisers may submit their schedule of classes, seminars and webinars to be listed in our nationwide calendar and posted on the LNE & Spa website. Schedules are due on the first of the previous month.
MAGAZINE SPECIAL SECTIONAdvertisers are welcome to participate in LNE & Spa’s special custom photo features, which highlight product offerings. See the editorial calendar for months and themes.
MAGAZINE FEATURE: SPA OF THE MONTHLNE & Spa also welcomes submissions for Spa of the Month, a monthly feature on an outstanding facility that reflects innovation and professionalism. To be considered for this feature, please send us an essay describing the special nature of the business, along with supporting photographs. Check our editorial calendar for monthly themes. Spa of the Month article submissions should be approximately 2,200 words.
E-NEWSLETTERAs an advertiser, your product and photo will be featured in our monthly newsletters, which are sent out to a targeted database of 40,000 email addresses. The e-newsletter feature includes a direct link to your website. A commitment to an annual minimum of 12 advertisements is required.
DIGITAL INTERACTIVE MAGAZINEAs an advertiser you receive:
FREE ad insertion in digital issue accessible to worldwide skin care and spa professionals
FREE direct links to advertisers’ websites FREE dynamic flash advertisement enhancements
ONLINE PRODUCT HIGHLIGHTAs an advertiser, your product releases and pictures will be featured on the homepage of LNEONLINE.com for a full month. A commitment to an annual minimum of 12 advertisements is required.
ONLINE MONTHLY STEP-BY-STEPAs an advertiser, your signature treatment, with a minimum of 10 steps, will be featured online for a full month. Our 20,000 monthly visitors can read about the treatment and answer a multiple-choice question to be automatically entered in a drawing to win a gift basket from the step-by-step sponsor. A database of entries will be sent to the sponsor for promotional purposes.A commitment to an annual minimum of 12 advertisements is required.
WEBSITE EXPOSUREAs an advertiser you will receive a free web banner located on top of LNEONLINE.com for a full month with a direct link to your website. A commitment to an annual minimum of 12 advertisements is required.
DOUBLE YOUR LEADS WITH LNE & SPA! As an advertiser, you will receive electronic leads from the Les Nouvelles Esthétiques & Spa printed magazine as well as leads from the digital version of the magazine, which has 20,000+ monthly viewers.
2015 | ADVERTISEMENT ADDED VALUE
FREE
FREE
FREE
Page 62 • LNEONLINE.com
Les Nouvelles Esthétiques & Spa • August 2014August 2014 • Les Nouvelles Esthétiques & Spa
LNEONLINE.com • Page 63
1. ORGANIC MALE OM4• Microblended Bionutrient Face Wash
om4men.com
2. REPÊCHAGE• Sea Cleanse
repechage.com
3. EXEL• Sebum Clean Cleansing Foam For Oily Skin
exelskincare.com
4. LE MIEUX• O2 Calming Gel
lemieuxcosmetics.com
5. 4VOO• Face and Body Bronzer
• Shine Reduction Powder
4voo.com
6. ÉMINENCEORGANIC SKIN CARE• Stone Crop Gel Wash
us.eminenceorganics.com
7. ULTRALUXE• Bergamot Wash
ultraluxeskincare.com
8.SKINHEALIX• Acne Control Soothing Cleanser
skinhealix.com
9. BIO-THERAPEUTIC• Hydra Cleanse
bio-therapeutic.com
10. ÊSHAVE• After Shave Soother
eshave.com
11. SOTHYS HOMME• Soothing After Shave Balm
sothys-usa.com
12. BABOR FOR MEN• Ultra Comfort Shaving Foam
us.babor.com
13. ILIKE FOR MEN• After Shave Gel
szepelet.com
14. TAO OF MAN• Daily Skin Defense
Taoofman.com
15. SON FOR MEN• Scrub Pre-Shave Exfoliation
sonformen.com
16. LADY BURD PRIVATE LABEL• Facial Scrub
ladyburd.com
FROM FACE WASH TO SHAVING FOAMS...
1.
10.
11.
12.
13.
14.
15.
16.
2.
3.
4.
5.
6.
7.
8.
9.
MENLIKE TO LOOK
THEIR BEST TOO...LNE & Spa—the magazine for skin care and spa professionals April 2014 $7.50
PRINTING PROCESSCover and text: Webpress using 4-color process.
PAPER STOCKCover: 100 lbs. C2S #2 Matte Book Abalon; Text: 60 lbs. C2S #3 Gloss Book
TRIM SIZE8.375” x 10.875”Please keep all text at least .25 inches away from the trim for full-page ads.
BINDINGPerfect-bound.
2015 | PRINT PRODUCTION SPECIFICATIONS
2-Page Spread Bleed: 17” x 11.125” (.125 inches bleed) 2-Page Spread Trim: 16.75” x 10.875”2-Page Live Image: 16.25” x 10.375(Keep important objects and text at least .25 inches away from trim)
Full Page Bleed: 8.625” x 11.125” (.125 inches bleed) Full Page Trim: 8.375” x 10.875” Full Page Live Image: 7.875” x 10.375”(Keep important objects and text at least .25 inches away from trim)
2/3 Page Vertical:4.375” x 9.75”
2/3 Page Horizontal:6.75” x 6.5”
1/2 Page Vertical:3.25” x 9.75”
1/3 Page Vertical Strip: 2.175” x 9.75”
1/3 Page Horizontal Strip: 6.75” x 3”
1/3 Page Island:3.25” x 6.5”
1/4 Page:3.25” x 4.75”
1/8 Page:3.25” x 2.25”
1/2 Page Horizontal:6.75” x 4.75”
1/2 Page Island:4.375” x 7.25”
2015 | PRINT PRODUCTION ADVERTISING SPECIFICATIONS
LIVE IMAGE AREA LIVE IMAGE AREA LIVE IMAGE AREA
2/3 PAGEVERTICAL
1/3 PAGEVERTICAL
2/3 PAGEHORIZONTAL
1/2 PAGEVERTICAL 1/2 PAGE
ISLAND1/2 PAGE
HORIZONTAL
1/3 PAGEHORIZONTAL
1/3 PAGEVERTICALISLAND
1/4 PAGE1/8 PAGE
Files may be prepared in the latest versions of software pro-grams such as Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Please submit a high-resolution (300 dpi) CMYK pdf file with fonts and images embedded. If crop marks are used, they must be offset by a minimum of 1/8” to ensure they don’t show on the final printed piece. The ads may be emailed. A final 100% percent sized proof with crop marks must be submitted with the ad files. The proof should be a SWOP-accepted, digital contact proof in CMYK mode. If proof is not submitted, proper production is not guaranteed.
COLORPlease convert all colors in the print ad to CMYK. Pantone colors will be changed and may not reflect the intended color.
FONTSFonts must be Macintosh-compatible. Please include all fonts used in the document or embed them in the files. A 100% black should be used on type (instead of a 4-color black).
IMAGESAll digital images in print ads should be 300 dpi and in CMYK mode.
CORRECTIONS/CHANGESLNE & Spa does not design or produce advertisements. It is the responsibility of the advertiser to ensure that all advertise-ment material is free of errors, is of high quality and includes all supporting files, such as images and fonts. LNE & Spa neither accepts liability nor compensates for items that are the adver-tiser’s responsibility.
SPECIAL COLORSpecial colors not reproducible in four-color process printing are available. Contact the advertising department for rates.
INSERT ADVERTISINGInsert advertisements are considered special orders. Please call the advertising department for rates.
AD POSITIONINGLNE & Spa makes every effort to give equal rotation of ads from back to front of each issue. Special positioning may be requested, but it cannot be guaranteed.
All advertising rates are based on the advertiser or its agency, furnishing digital files that meet our printer’s specifications.
2015 | PRINT PRODUCTION ADVERTISING SPECIFICATIONS
2015 | WEB BANNER ADVERTISING SPECIFICATIONS
Top web banner (added value)728 pixels wide x 90 pixels high
Side web banner (paid)300 pixels wide x 250 pixels high
Les Nouvelles Esthétiques & Spa magazine is proud to sponsor
The International Congress of Esthetics and Spa, the premiere industry event for skin care and spa professionals in North America.
With leaders in education featuring live demos, lectures, panel discussions and advanced education classes, the congresses provide audiences with the opportunity to learn from and interact with the most knowledgeable speakers who have extensive expertise in spa and skin care, medical advances and much more.
In addition, The International Congress of Esthetics and Spa has launched the first pavilion and conference series dedicated to the natural and organic spa sector.
FOUR EXCITING CONGRESSES Held annually in Dallas, TX, Miami Beach, FL,
Long Beach, CA and Philadelphia, PA, the International Congress of Esthetics and Spa attracts buyers from all facets of the skin care and spa industry.
TARGETED BUSINESSES
Purchased Product on Show Floor83%
Signed Purchase Order78%
Met With Existing & Potential Suppliers
67%Compared Product & Services
74%
Salon & Spa Owners/Directors
Skin Care & Spa Professionals Spa & Salon
Owners / Managers
Massage Therapists7%
Medical Estheticians6%
Makeup Artists4%
Plastic Surgeons / Dermatologists2%
Resort / Hotel Spa Directors
2%
45%34%
TARGETED AUDIENCE
2015 | THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA
MARKETING THAT DELIVERS QUALITY BUYERS
DIRECT MAIL100,000 show flyers and 100,000 show programs are distributed to our targeted direct mail database per congress. A digital format of the program is available online and promoted through our e-database.
PROGRAM PREVIEWA 6-page show program preview is included twice in Les Nouvelles Esthétiques & Spa magazine.
ADVERTISINGA strategic advertising campaign with full color page ads is printed in industry publications.
WEBSITE/E-MAILEach congress has its own website where visitors can log on for the latest show info. Visitors are provided with immediate info through our weekly e-mail broadcast campaign sent to our 40,000 qualified industry members.
PUBLIC RELATIONSMonthly press releases are sent to every industry trade and consumer spa magazine to generate buzz and interest for The International Congress of Esthetics and Spa. At each congress a press room is available for you to display your press kit and product.
BONUS DISTRIBUTIONOver 8,000 complimentary copies of Les Nouvelles Esthétiques & Spa are distributed at each International Congress of Esthetics and Spa.
2015 | THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA